3 Tips to Write a Great Press Release


Press Release is an important aspect of business communication. Mostly meant to send out a public message or declaration, a press release is a communication activity undertaken by an organization or an individual to inform the general public about a crucial piece of news. Press releases may vary depending on the nature, reason and occasion of the communication. However, a few elements are common in all press releases like a formal tone, objectivity of the content and the deliverance either in print or in front of a media gathering. So, for a writer who aspires to do his best in this area there are three important tips that are to be taken care of.

  1. Scenario: It is the starting point of writing any press release. For a writer it is better to be acquainted with the context before he sets out to put together the details. A little research into the background of an enterprise, organization or individual is the first thing to do. Next is to verify the facts and as the scene gets clearer, a writer would be able to deliver a lucid press release.
  2. Information: A press releases purpose is straight: to inform. It pays well if the writer has an understanding of the target audience apart from the media presence. This helps build up the matter in a subtle manner where information is the sole aim of the writing. In this case, a writer should prefer sticking to the details than going into hyperboles.
  3. Engagement: In cases where a press release is to be made in front of a media group, the content has to be more engaging. It goes without saying here that the writing would be informative and interactive at the same time. A question answer session may follow up and a flexible script helps deal with a situation like that. 

These three thumb rules are essential for an effective press release. A writer may have his own way of writing but with press releases, a few concepts at hand help. It is to be understood that a press release is a public statement which can make or break the image of an individual or an organization. Thus, writing within rules will do no harm and save from an unwanted controversy.