Understanding of SEO: An SEO copywriter is well versed with the nuances of search engine optimization. He/she is aware of the trends and techniques being employed to achieve higher search engine ranking. This ensures that they know the relevance of keywords and importance of writing content that revolves around those keywords. A know-how of the spiders functioning will enable an SEO copywriter to identify the keywords properly and use them judiciously to create free flowing content that is not simply stuffed with keywords.

Has extensive first hand experience: You may come across many SEO copywriters but make sure you hire the one who not only has had enough exposure to the SEO process but has also attained some good search engine ranking results through effective SEO copywriting. Going through sample websites and article links helps in knowing the writer better (and ensuring your investment gets fruitful returns!).

Understanding of keyword optimization: Keywords optimization can make a whole lot difference to your website optimization copy. An SEO copywriter should be able to identify the right keywords for your website and for individual web pages. The keyword density and the number of keyword phrases per page should be optimum. An experienced SEO copywriter knows ‘how much’ and ‘how’ of keyword usage. Another very important aspect of keyword optimization that many SEO copywriters ignore is the keyword placement. Keywords are more effective if they appear in headings, bold-faced text, links, and in the beginning of the article. It should be such that the natural flow of the write-up is not affected. A web copy stuffed with keywords will not get you good search engine ranks.

Agrees on a set word count per page: You don’t want to pay for a copy that you don’t need, neither do you want a copy that tries to say too much at one go. So, your SEO copywriter must agree on a pre-determined word count per page. He/ she must understand the requirements of your target audience of your business before deciding as to how much needs to be said in the copy.

Understands the site structure and page layout: Web copy is complimented by graphics and page layouts. Your SEO copywriter must clearly understand the site structure. The landing pages and hierarchically more important pages need to have more compelling and search engine optimized copies than the inner pages. It is always better to hire an SEO copywriter who is also able to suggest a site structure.

No tall claims: Beware of SEO copywriter who tells you that his/her copy can get you higher search engine ranking in just a few days’ time. The SEO copy only enhances the relevancy of your website content and does keyword optimization. However, SEO is a much more elaborate process and the rankings involve more parameters than just website copy.