Search Engine Optimizing is backbone of Internet. With time SEO has attained a very high position in the web world. Many companies say that they provide SEO services but they are few which can provide the right technique and follow the right method. Those who follow the right method always promise late results but those results as valuable gives the page and the site a good ranking. Those who follow the Black Hat SEO Techniques do produce quick results but those results do not last long.
The White Hat SEO is non-manipulative and safe where as the Black Hat SEO is manipulative and not safe.
How White Hat SEO Is Done?
For White Hat SEO the website needs to be optimized by using META tags and Keywords. The URLs of the site along with the keywords should be submitted to different directories and creating keyword oriented content. Making sitemaps and obtaining links from sites so that the website has a higher ranking on the search engines. Search engines encourage such techniques and give site a higher ranking.
White Hat SEO is more time-consuming and yields better results which have a positive impact on the site. The sites which do White Hat SEO do not get removed from search engines results. The traffic generated at the site is always the right traffic.
How Black Hat SEO Is Done?
Black Hat SEO is redirecting search engine “spiders” to different pages. For Black Hat SEO lots of mass-posting “spam” comments are made in the blogs, different social forum and via articles. A keyword list is put at the end of the page in a very small font size. No doubt users visit those sites but no sales or business is conducted. The spiders keep visiting the site. This technique is easier and faster to implement but the search engine can easily remove the site from its list also. The spider is quick to detect which site is following the Black Hate technique and such sites are often penalized.
It is important to the use the White Hat SEO techniques correctly because if the technique is not used properly then it can turn into Black Hat Technique. Example: If you have to post a comment on the blog it has to be related to the topic and not diverting from the topic. Otherwise it becomes Black Hat SEO.
While doing SEO of any website or page it is important to draw a plan. The plan should mention the technique which will be used for SEO and how a good page ranking can be achieved. If once the site is penalized by the search engine then it is difficult for the site to get a ranking on the search engine. Select the write method for SEO as search engines spiders are technique very sound and can detect the method very aptly