Archive for June, 2010

Profile Writing For Informative Or Marketing Purposes

Posted by on Jun 25 2010 | Content Writing

While writing a profile might ring a bell for most of you as creating a profile for a dating service; however, in the copywriting world it means to profile an eminent personality, business or place. Though most would consider writing a profile as a simple accumulation of facts, there are various other aspects that need to be kept in mind before presenting these “facts”.

Herein we shall ponder over the intricacies of writing a profile for a hotel. Just like creating any other profile, it includes exploring and showcasing the background and character of the hotel. In order to tastefully present the character of the hotel one must bear in mind the following –

Understand The Objective Of The Profile – Spend some time to evaluate what is the objective of writing the profile. Is it to market the hotel or is it to simply report to the audience? Once this is clear, you can select the tone of the content to be conversational or informative.

Understand The Target Audience – One of the most essential elements of creating a successful copy is to understand the target audience. In this case you need to identify whether you are catering to an elite group or a younger and more spontaneous group. This shall help you decide on the language and manner of presenting the facts.

Research – Ideally, there is nothing as authentic as visiting the hotel and getting your information first-hand. However, with tight deadlines hovering above it would be more prudent to research your facts from a reliable source, which is mostly likely the hotel’s official website or a marketing affiliate.

Follow A Pattern – While this has less to do with copywriting and more with the layout of the website; however one must follow a consistent pattern to present the information. First, since it makes for an easier read and second, as it ensures readers frequent your site for its professionalism and consistency.

Writing The Textual Body – Once you have decided upon the tone and language, the next step is to prioritize the information you want to showcase. Since the space for text in such profiles is usually restricted, it would be best to incorporate only the highlights of the hotel rather than discussing general information like its proximity to a highway in order to keep the reader engaged and make it a substantial read.

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Brochure Writing – Your Sales Stimulant

Posted by on Jun 24 2010 | Content Writing, Copywriting

For your business advantage, brochure is a tangible and effective marketing tool which will help you reach out your target customers in a credible manner. Before starting to write for a brochure, you must identify the main purpose of creating that brochure. Depending on your sales cycle, the marketing message you deliver in your brochure may outlive your other forms of advertising. Your message will have cumulative effect on your corporate branding due to the long shelf life of your advertising message printed in the brochure. You must understand that a brochure is an integral part of your company’s communication strategy and it will further strengthen your advertising message in ads, banner, fliers and direct mailers.

As a professional writer, you must take care of certain things while drafting content for the brochure. You have to be really persuasive while writing for the brochure because you don’t know your customer, he can touch it, flip the pages of the brochure or can absorb the benefits of your product mentioned in the brochure. You should beautify the face of your company by writing saleable words.
Brochure copy should begin with your customer and not your product. You should touch upon the pain areas and then later address those areas persuasively by offering solution to the problems.

Start persuading your customers from the cover page itself. When you begin to write the cover, you must mention the name of your company and the product name. You have to build the credibility with your readers

You must motivate your readers to look inside. Ideally you should include benefits of your product and not the features as benefits will provoke the thoughts of your customers.

You might lose your readers if you make your copy sound too technical. When you want to discuss the technicalities of your product or services, then use table, chart or diagram.
Your strategically oriented brochure copywriting, based on a sound persuasive structure can help you make the most of your investment in marketing and advertising.

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Tips For Writing Good Website Content

Posted by on Jun 19 2010 | Content Writing

Tips For Writing Good Website Content

Several writers offer their expertise in the art of writing to provide informative and interesting content to the online community. However, one thing that most writers often forget is that website content, like any other literary piece, has a proper structure and form. If created and presented in a well-structured manner, it can add credibility to the organization and its activities.

Mentioned below are a few points that can help you create good website content:

Know Your Target Audience

Before you start writing content for a website, recognize your target market. This is crucial as it helps determine how well the website will cater to diverse needs of people. Writing content for a website keeping your target audience in mind, helps achieve targeted goals.

Provide Informative Content

The primary aim of creating a website is to provide information to a large number of people. Most online readers have low attention spans and therefore often miss out certain important points. Thus, it is important to add relevant content in order to quench their thirst of knowledge. Make sure that you include all the information on your website. The idea is to make the user satisfied. He should be able to find what he wants. Once you have done that, you need to make certain that your copy is free from all kinds of errors. This can significantly improve the credibility of both the website and organization.

Be Concise

Most people do not like wordy content and prefer garnering points quickly. Thus, it is important to tell the whole story using minimum number of words, but make sure that you don’t lack connection between sentences or paragraphs.

Following the points mentioned above can help you get an edge over other writers in writing effective website content.

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Writing An Effective Online Copy

Posted by on Jun 18 2010 | Content Writing

Online copywriting is the key to success for an online business. A good web copywriter has the capability to keep readers engaged with the information presented by the website or webpage. This arouses interest in the minds of readers and persuades them to take action, thereby helping businesses step on the road to success. Thus, it becomes extremely important for web copywriters to write powerful web content.

Mentioned below are a few points that can help write an effective web copy

Write Catchy Headlines

An interesting and creative headline grabs the attention of the reader and persuades him to read further. It is, in fact, one of the most significant features of a good online copy. Mastering the art of writing powerful and attention grabbing headlines helps web copywriters gain an edge over others.

Adhere To The Topic

While writing a web copy, it is important to provide only the information that is useful. Deviating from the topic or providing irrelevant information can make the reader lose interest in the article.

Build Credibility

People generally do not trust an unknown source right away. It is the job of a web copywriter to make readers feel comfortable with the information they read. A promising web copy builds confidence in the reader’s mind.

Exclude Jargons

While writing a web copy, it is important not to write words that are difficult to comprehend as it may create a negative impact in the mind of the reader. Thus, exclude jargons in order to make the copy legible for the online audience.

Avoid Lengthy Sentences

It has been seen that lengthy sentences create unnecessary confusion and thus strangle the charm of the copy. Therefore, one must use shorter sentences that create a larger impact on the reader’s mind.

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