Archive for February, 2011

Freelance Writing

Posted by on Feb 28 2011 | Content Writing, Copywriting

The art of freelance writing entails writing for different businesses and publications without a long-term commitment to any one employer. The power to sell and choose a worthy buyer for their piece of writing rests with the freelance writer. The person who is engaged in his own business, pays no one but himself, sets his own pace and seeks out his own and that person is called a freelance writer. He may pursue freelance writing as a part time job or may work as a full time freelance writer.

Content in freelance writing may be informative, entertaining or instructive. A freelance writer can write articles for newspapers, magazines and websites. Or he may be involved in short story writing, technical writing or ghost-writing. A freelance writer has the power to choose from a wide range of publications or writing markets. Thus it can be said that freelance writing is a broad job description; the writer can chose from the different genres of writing, do what he loves the most and get paid for it.

What is most appealing about freelance writing is the freedom one gets with it; the freedom of choosing your work, freedom of choosing your genre of writing. With multiple markets and genres to choose from, flexible working schedules, the ability to work from home, the power to set his own deadlines and goals, sky is the limit for a freelance writer. Moreover he is free from the pressures that breathe in a regular office set up wherein the formally employed workers have no say in the kind and amount of given to them. However, along with these benefits, comes the task of self-discipline and responsibility; the responsibility to deliver the best piece of work to your publishers.

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Content writing in India – A great online marketing strategy

Posted by on Feb 25 2011 | Content Writing

We all are familiar with the virtual world but what makes us attracted to any website or a product? Well, they are the creative words which grab our eyeballs instantly. Only well written lines can do this wonder to any business which is trying to convert visitors into the users. Content writing in India is emerging as a great marketing strategy for the businesses that are expanding their network in the online world. Content writing for the web has to be simple yet effective. It should have a mass appeal and easily understandable words. A well designed and developed website can be effective way to promote the business online and content plays a crucial role in this.

Content writing India is a growing trend and more and more people delve into this field as this has become the pre-requisite for a great online marketing campaign. Most of the countries like US, Europe and UK are outsourcing their marketing tasks to India, which is why content writing in India has turned out to be a demanding field. In India, a lot of businesses have entered the online medium because it gives them immense visibility and a great scope to sell their products and services to the customers.  Content is like an elixir for any website and for that great skills are required because it is not just about writing anything.

Most of the businesses opt for best content writing India services to market their services online. No website is complete without effective and attractive content and this call for professional content writer. When creativity comes in the content, it becomes little easier to convert the visitors into the users. A number of content writing India services are available for the online businesses to choose from. Let your website’s content say all about your business, its products and services

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Blog Writing: the revolutionary craze

Posted by on Feb 24 2011 | Content Writing, Copywriting

Blog writing has become an essential medium of expression for everyone to put across their thoughts to people in the virtual world. Most of us read and hear about the blog articles of different people belonging to different fields of work. It’s quite interesting to not just read through blogs, but even write blogs so as to speak your mind out to all and sundry. In spite of being quite aware of this concept, do you really know where this term originated from? It’s a combined derivation of the technical term ‘Web log’. Blog writing consists of the contents of the topic, related videos, pictures and other useful web links for further reading and reference.

Putting the flow of thoughts into right form of words and following a set of rules to enhance your blogging experience by keeping the readers hooked to your page is a task worth a brief explanation. Especially those new to blogging must be aware of these fundamentals of blog writing mentioned below:

·         Be precise and concise

·         Have an easy approach and use simple and easy-to-understand language.

·         Write with a Pre-determined word limit.

·         Define the main theme of the topic with interesting set of words.

·         Use captivating titles to capture the attention of the reader.

The most important feature of blog writing is that the main idea of blog writing goes beyond your expression of thoughts, as it’s an interactive session, online activity and process that involves people all over the world who will be reading your blog, posting comments, and giving you all sorts of feedback. The sole aim remains to keep the online person intrigued and engaged in your blog article, he should enjoy it throughout and gain fruitful results.

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Copy Editing and Proof Reading Services

Posted by on Feb 21 2011 | Copywriting

Copy Editing and Proof Reading are the last citadels in a copy’s publication procedure. These are the last two tests which a copy needs to pass through in order to be confirmed accurate and correct. Copy Editing comes before Proof Reading and is generally more concerned with the formatting, style and accuracy of the text. Proof Reading is more of an all-round check for syntax, verbiage, substance, text and art.

Copy editing inherently means ‘to make the copy decipherable’. Copy editors follow the motto, ‘Edit the copy in such a way that it says what it means and means what it says’. They check for punctuation, spelling, grammar, jargon and semantics. Occasionally they also perform the role of providing captions, displays, headlines, footnotes etc. Copy editing has a rule of 5 C’s, which encompasses everything a copy editor is supposed to do. This is to make the copy:-

·        Clear

·        Concise

·        Correct

·        Complete

·        Consistent

Copy editors generally fine-tune the aforementioned copy to make it more streamlined and precise. They also try to bridge the gap between the subject’s meaning and its relevance. Copy editor’s roles are becoming broader in terms of handling of responsibilities. They have started using desktop publishing software to perform design and layout work, which was earlier the job of design and production specialist.

After Copy editing comes Proof reading, which is the last stop for the copy before it goes into publication. Simply put, it’s the Proof reader’s job to make absolutely sure that the copy is accurate in terms of substance, accuracy, relevance, grammar, syntax etc. Proof readers have constant deadlines to meet, so they use significant abbreviations to highlight aspects of the text (such as ‘bang’ for an exclamation mark, ‘in a hole’ for parenthesis, a thump with a finger to signify initial caps or punctuations). This is done to efficiently shorten the time it takes to proofread a singular copy. Proof reading is a very essential aspect in a copy’s journey from the writer’s pen to the publishing forum. A single mistake, be it spelling, grammar, substance or more importantly, accuracy, can result in great embarrassment or financial damages or both. Therefore, both a Proof reader and Copy editor need to be at the top of their game and deliver the best.

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Know the Unknown Professionals

Posted by on Feb 19 2011 | Content Writing, Copywriting

Have you ever thought of the person involved behind all those articles that you read on different websites, hear a 30 second spot on the radio, read a printed magazine, e-books and the e-magazines? The people who are responsible behind all the good writing that provides you the information and insight into the different aspects of the topic are the copywriters in India. The word copywriter is made up of two different words “copy” that means a written script and “writer” refers to the person who writes the copy. Copywriters are the professionals that play with words to write the publicity copies. A good copywriter is always the one who can speak volumes in minimum words that helps them to understand the limited words that they have to deal with.

Earlier the profession was not regarded as invaluable as it is today. Every copywriter in India holds a very crucial and respected place. The copywriter is the creator of all the interesting and attention-grabbing words that are the part of the scripts. A copywriter in India works for different clients and on different topics, therefore it is extremely important to know about the requirements of every client. A professional copywriter in India is all about a person who writes persuasive and communicative writing. To be a professional in this field one should have the flair of writing because the job involves working under time constraints. Keeping within time limits and continuing to love to write is something very few copywriters in India can do.

To get in the best agency as a copywriter in India you require creativity, how you play with words to strike it right. It’s not what you write it’s how you write, the way you project your words so that they serve the purpose. The scripts that a copywriter in India writes is subjected to be a part of the cyberspace that involves the virtual world where people from different parts of the world would read your script. So a copywriter has to make sure that his writing is relevant to a larger audience.

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Business writing – The essentials for corporate communication

Posted by on Feb 05 2011 | Content Writing

Communication plays a vital role in establishing relations and business writing is the key to effective business communication. Business writing is basically a way to connect with the intended reader in a professional manner. Establishing a certain amount of connection with the reader is very important so as to be effective. Business writing is used for various kinds of written forms of communication, such as business letter writing, corporate mails, company profiles, etc.

Business writing is increasingly becoming an important factor in today’s dynamic business environment. Well written business letter writing plays a fundamental role in gauging the writer’s business understanding. Professionalism and crisp language is very much obligatory in business writing.  Business writings are used for internal as well as external communications. It is very important to take care of the language’s tone, clarity and the use of words while business letter writing. The person writing the business letters must use the language, keeping in mind the reader. The tone of the language used and the words used should be in accordance with the purpose of the letter.

The content used while business writing must be precise and to the point. The content must also express clarity as well as simplicity. The reader of the business letter should be the focus of the writer. The ultimate point of any writing is sending the message across. Using unnecessary technical terms and making the content bigger will not result in efficacy.

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