Archive for August, 2011

Google Plus SMO Set To Run Roughshod Over FB

Posted by on Aug 19 2011 | Content Writing, Copywriting, Search Engine Optimization, SEO, SEO Copywriting, Technical Writing

The stage is set. The weapons have been polished and the shields are clanging with anticipation. Social networking el supremo Facebook faces off against search engine colossal Google’s throwback, Google Plus. At first glance, it looks like a regular David vs Goliath. 500 million users against a measly 20 million. But the numbers only tell you so much. Delving deeper, one can see many reasons why Google Plus has more than a few aces in the hole.

The biggest advantage that Google Plus has over Facebook is that it has the direct backing of the big daddy of all the search engines, Google. A classic case of SEO meets SMO, if there ever was one. It has been all but openly announced that Google will be heavily leaning on rewarding Google Plus users with higher rankings on its search engine page. And sites like Facebook, Twitter and LinkedIn can’t do much more than shaking their fists in frustration. That is, unless they (the latter two) don’t end up as dinner for Google’s massive buying spree.

Another reason why Google Plus has become a force to be reckoned with is the revolutionary social media tools it offers to its users. The ‘+1’ button has already trumped Facebook’s likes, the privacy features offered by Plus are aeons ahead of anything Facebook has to offer, and the Circles are being widely acknowledged as the ‘Holy $#!*’ idea of the decade. 10 million users within the first few weeks will nod happily along to that.

Talking White Hat SMO, Google Plus has taken pains to ensure that its users get all the brownie points to promote their websites, provided it’s legit. Website integration with APIs, +1 Button Syndication and a whole new level of networking gives Google Plus ample leverage when it comes to SEO building. Also, Google’s announcement that its +1 button carries a heavy impact over a site’s SEO rankings carries a veiled threat: If SMO for Google Plus is not on your site’s daily calendar, expect a cold shoulder from Google’s crawlies.

Bottom line is, as someone who is actively engaged in SEO and SMO to bump up site rankings, you simply cannot afford to overlook Google Plus anymore. Case closed.

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Google Panda Update – the new Guardian for spam and low-quality websites

Posted by on Aug 16 2011 | Content Writing, Copywriting

The information explosion has led to drastic changes in human life. Today, when we sit in front of the computer screen, no information in the world seems to be unreachable. Google has been such a big driver of information for the human society that it seems like we have almost surrendered all our thinking faculties to this particular search engine. In the recent past, thousands of websites have been launched based on different tangents of information to serve the needs of millions of users worldwide. But as every invention corresponds to both positive and negative ripples, Google was no exception.

Whenever we look for some information on the internet, the first thing that comes on our mind is the keyword which can probably lead us to our desired information hub. Numerous links of various pop up on our screen and we think, “Wow, now I have all the information!” But unfortunately, a considerable number of links that we explore turn out to be trash factories! Some of the articles we browse on websites turn out to be extensively informative, while others appear to be nothing less than a keyword treat. The Google Panda Update has come up with this slit-throat solution of wiping out ‘low-quality websites’ in order to provide better search options for the users.

In general, this Google algorithm finds out the relevant information related to the keywords entered in the search bar and stacks them in order to provide a plethora of sources for the users. With Google Panda Update, Google has come up with a special algorithm that will crawl only those websites which have been properly optimized and extensively worked on with respect to SEO. The Panda Update algorithm will drop the websites from its ranking list if they have the following traits in them –

If a particular website has too many advertisements, the Google Panda Update will deem it as a ‘low quality website’.

When article gets immediately approved by a website, the chances of the Panda algorithm ignoring the website increases exponentially. If poor quality content gets immediate approval from a article submission site, the Panda algorithm will never bother to find out the ‘masterpiece’ lost in the wrong location.
If the content of a website has considerable rank in the Google search results but very low traffic, the threat of devaluation of the website is absolutely irrevocable.

Launched on 24th February, 2011, Google Panda Update has affected 12% of the search results and halved many sites’ visitor numbers. The Panda Update has already started its operations in the United States of America. Google is running a new Panda update every four to seven weeks. The new Google Panda Update can result in a 50% drop in the organic visits by Google to a website.

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Geotargeting – an effective online marketing tool

Posted by on Aug 09 2011 | Content Writing, Copywriting

Geographical targeting, shortened to geotargeting, is a means to display website content based on the visitor’s geographical location enabling localized and personalized results. Even though the term might be new to you, you must have experienced geotargeting many times, for example when browsing for latest news, advertising, shopping and the like.

An ad you see on a website in India might be completely different from what your friend sees sitting in Australia, on the same website! Isn’t it intriguing how the Internet delivers content based on your location? Well not really; the technology behind it is quite simple. When you request a page on the server, the server queries your IP address against a database of worldwide IP addresses. This database identifies your country, at times even your city and then as per your location, displays relevant content.

Companies require a cross-functional technology that can enable them to create immediate and direct connection with their customers. To enhance your business performance, you can make use of this technology for efficient online marketing. If you are interested in providing country-specific offers, you may want to enable geographical targeting on your website. For example, if someone in Canada visits your website then you can show him offers that are relevant to his location.

Geotargeting is an effective form of online marketing as it enables you to create an instant connection with your website’s visitors. It allows your brand to reach customers in a particular city or region. When you focus on the specific parts of population for whom your products or services are most relevant, you can raise the tendency of visitors to click on your ad, thus in turn leading to better sales and revenue.

When it comes to online marketing, geographical targeting proves to be a powerful tool that empowers businesses towards a closer relationship with customers. It facilitates you to reach your target customers at the right time and at the right place.

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Posted by on Aug 06 2011 | Content Writing, Copywriting

Getting a place among the highest rankings of search engines by unethical techniques is called black hat SEO. Black hat SEO has become a notorious trend among website designers who want to prioritize their sites to show up in search engine results. In Black Hat SEO, there is a high degree of risk but some marketers still go for it as they think that it may help in boosting up their page location in the search results. A few websites, which were helped by this unfair means, are already banned by the search engines. So, why is Black Hat SEO still being used if it is completely against the norms of search engines?  Search engines like Google and Yahoo always ensure that they show relevant material but through activities like keyword stuffing, doorway pages, hidden text and link farming, they do tend to don the fool’s cap at times.

Stuffing Keywords is the most common unethical technique of using title-tags and meta-tags stuffed with target keywords. So, when search engines read these tags, they can identify what a page is about. If by chance, they come to know about it then the website is likely to be thrown out of the search engine.

Another famous technique is hidden text where web-designers hide the text by changing its font color to the same color of the page background so that it may not picked by the site visitor. This technique goes completely against search engine guidelines but is still used by website designers and content developers.

Doorway page is another technique where web designers make a page especially for the search engines which later becomes an irrelevant page for the users. At first, this page gets the rank on search engine and when users click on the page, he will be redirected to some other useless link.

So, with the rise of internet, black hat SEO activities are also increasing due to which users are being misguided. Due to such activities, users feel annoyed and lose faith on websites. Also, it stops encouraging other websites to grow and takes important ranking on search engines.

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Technology, Content and the Internet Upsurge

Posted by on Aug 05 2011 | Content Writing, Copywriting

With the rise and rise of internet, several content management systems have come into existence through which we can effectively organize web content. It allows users to create, edit, manage and publish the content they want to. Earlier, internet was rigid and inflexible, due to which people weren’t able to publish and manage content but now internet has become flexible and provides new software and technologies. Now, we are using HTML 5, Java and Flash, which help us structuring and presenting content in an impressive manner and now, they are considered as the core technology of the internet. Earlier, content updating was more of a distant dream due to the fact that only Microsoft and Lotus were available in those days. Today, all the websites are adopting HTML-5 because it enables developers to use cleaner codes. Flex, Flash and JavaScript tools can be provided as the add-on tools.

By 2007, Web content had gained popularity with the help of software editing, online editing and hybrid systems. Software editing was not successful because this system required installation of software. Another alternative was online editing, which gave the freedom to edit web content on any machine and was more flexible than software editing if the user had password access. The hybrid system allowed users to edit the web content online through an online editing system. Since then, a plethora of new techniques have been emerging till now.

Websites made on the Flash software attract Google spiders, which subsequently index those websites among the top rankers in the search engines. This further helps to attract traffic for the web content. To make the graphics and content more impressive, most content writers team with graphics designers and software experts and enhance their content, using Flash, Java and a host of other applications.

So, internet has provided us with many applications and software, which helps content to develop in an easy manner. Nowadays, we see an increasing number of websites where content is pertinently updated and spawned to include a wide variety of networks. We may take an example of an article or blog. To make that blog popular, we can post that hyperlink on a number of social networking websites such as Twitter, LinkedIn and Facebook for the advertisement of that blog and this is how web content gains popularity.

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How important is a copy for advertising

Posted by on Aug 04 2011 | Content Writing, Copywriting

When we have a look at any online advertisement, we read it and feel enticed by the appealing words in a few seconds, and subsequently take a decision to click on it and check it out. If there is any relevant and interesting stuff, we get convinced and give a thought to make a purchase. We check other links and reviews and eventually buy the product or service. So, that is exactly how purchases are made on the basis of few seconds’ of attraction. So, it can be said that people get attracted by the appealing and attractive words and copywriters are those who are responsible for it.

For advertising, copy plays a vital role as it delivers the first impression about the said product or service to the potential customers. Copywriters have a sole purpose of enticing the customers and increasing the sales. They make sure they are casting their products or services in such a way that it attracts customers to take action. For advertisements, copy generates more responses because each reader can believe that the message is written for them specifically.

With an interesting copy, writers appeal to the customer’s self- Interest.  It is copy which defines the characteristics of the product and on that basis readers know about the product. Writers produce copy in such a ways that it involves readers emotionally and win their heart. With phrases like ‘free information’, ‘special price’ and ‘free bonus’, they try to make the best offers to stay ahead of competition. Copywriters produce simple and clear copies so that the message can reach to the customers in a matter of a few seconds. Generally, copywriters use short and simple sentences with light words so that reader may not develop any doubt about the purpose of a particular product or service.

So, copy for advertisement is just like oxygen for the human. With appealing and comprehensible copy, readers get involved with it and make their purchases. For an advertisement, there is nothing better than an impressive copy which fetches more sales.

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The fine line between selling and hard selling

Posted by on Aug 02 2011 | Content Writing, Copywriting

For any business, sales hold a very important position and an online reputation of an enterprise decides the revenue. Companies hire content writers who work with an approach to make more sales and they follow what they have been taught by the sales gurus. Earlier, people were unaware of the online marketing and had a lack of judgment about the better products. Today, customers are smarter and have become conscious for their purchases. So, how shall a company be sure about the efficient promotion and sales of the products? Selling your products and services on the basis of words is a careful job because there is thin line between selling and hard selling.

Hard selling and selling are the two approaches which are used with the clients. Hard selling puts a lot of pressure on the clients. It gets straight to the point which is tantamount to aggression in content writing ethics. Hard selling is meant for the buyers who are willing to buy and not looking for anything more.

On the other hand, selling focuses on settling a long-lasting relation with the customers. There is no pressure on the potential buyers. This is a time –consuming process as one needs to update the blogs on a regular basis. Appreciating your customers and making personal appeals will certainly persuade them. With the help of normal selling we get to know about customers.

So, showing a little care by mailing customers intermittently will separate you from other competitors and brand you as someone who takes care of them whereas hard selling is very aggressive and makes it vexing for the customers.

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Employing lucidity in content

Posted by on Aug 01 2011 | Content Writing, Copywriting

Writing content is a technique that requires an aptitude in literature which is peppered with a general awareness of what the audience wants to read. To write good content, conveying a comprehensible and concise message with constant flow is the operative element. It cannot be learnt but it can be mastered with practice. The measure of lucidity in one’s content is all dependent upon his understanding of the particular concept, coupled with a refreshing outlook to present the aforementioned concept with.

As a reader, we always follow good content that stimulates us to read it with interest.  We always look for the writer who has originality in his content. So, a writer has to be an avid reader as well, so as to realize the needs of the reader.

Writing good content is all about developing basic thoughts and ideas on a particular subject. There has to be a flow in the writing as some of the articles lack continuity due to which articles get ignored and don’t invite any readers. Good content always reflects writers’ rich understanding and well-researched information about a particular subject. In some of the write-ups, we find that the content has been infused with long-winding ramblings and a definite partiality for or against a particular subject. This tends to effectively plug out any attraction or readability-factor that the article had otherwise offered.

Element of connection is another thing which most of the good writers tend to put in their writing. Good blogs and articles always have a connection with the readers, who are likely to be drawn into reading the content due to a sense of relativity with the subject, i.e., they perceive a certain value being provided and wish to draw full benefits.

With a single search, we receive hundreds of links but end up choosing something interesting and informative, with the required clarity and understanding of the concepts.

So, if we want to produce quality writing, we need to be good readers because ultimately, that gives us a platform wherein we judge other’s work. For a writer , words are all-powerful and it all comes down to how well he is able to employ these gems of ink into achieving his goal.

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