The stage is set. The weapons have been polished and the shields are clanging with anticipation. Social networking el supremo Facebook faces off against search engine colossal Google’s throwback, Google Plus. At first glance, it looks like a regular David vs Goliath. 500 million users against a measly 20 million. But the numbers only tell you so much. Delving deeper, one can see many reasons why Google Plus has more than a few aces in the hole.
The biggest advantage that Google Plus has over Facebook is that it has the direct backing of the big daddy of all the search engines, Google. A classic case of SEO meets SMO, if there ever was one. It has been all but openly announced that Google will be heavily leaning on rewarding Google Plus users with higher rankings on its search engine page. And sites like Facebook, Twitter and LinkedIn can’t do much more than shaking their fists in frustration. That is, unless they (the latter two) don’t end up as dinner for Google’s massive buying spree.
Another reason why Google Plus has become a force to be reckoned with is the revolutionary social media tools it offers to its users. The ‘+1’ button has already trumped Facebook’s likes, the privacy features offered by Plus are aeons ahead of anything Facebook has to offer, and the Circles are being widely acknowledged as the ‘Holy $#!*’ idea of the decade. 10 million users within the first few weeks will nod happily along to that.
Talking White Hat SMO, Google Plus has taken pains to ensure that its users get all the brownie points to promote their websites, provided it’s legit. Website integration with APIs, +1 Button Syndication and a whole new level of networking gives Google Plus ample leverage when it comes to SEO building. Also, Google’s announcement that its +1 button carries a heavy impact over a site’s SEO rankings carries a veiled threat: If SMO for Google Plus is not on your site’s daily calendar, expect a cold shoulder from Google’s crawlies.
Bottom line is, as someone who is actively engaged in SEO and SMO to bump up site rankings, you simply cannot afford to overlook Google Plus anymore. Case closed.