I’m sure that you have heard and seen the phrase ‘content is king’ so many times that it has left a permanent imprint on your ear drums and retinas. It’s everywhere because of one simple reason; it’s true. Search engines go through the content to determine its rank, people read though it to learn about your company, etc. There are a glut of reasons why it is true.
But running a content marketing strategy is much more difficult than writing a couple of blogs every now and then. Without any consistency or focus, your content marketing strategy will fall faster than a house of cards in front of a table fan.
Here are some common mistakes made during content marketing.
Targeting the wrong audience
It is imperative that you learn as much as possible about your target audience before you try and sell your wares or you could end up trying to sell sand to the Arabs.
Not promoting your content
There is a chance that you have laid down the perfect content marketing strategy, but aren’t promoting it enough. To get it noticed you will have to engage in content promotion. Try submitting it to bookmarking sites or slipping it into newsletters. You could also add a couple of buttons to allow people to share it on their social networking sites and profiles.
Too much promotion
There also a chance that you may end up over promoting your services. If you think that you can disguise an advert as a blog post or a comment, then you are either underestimating the intelligence of your audience, or overestimating your skills. People will have little tolerance when they realise that they are being tricked and may end up with a negative attitude about you and your company.
Giving up too easily
Success doesn’t come overnight. It could take months or even years before you can say that your content writing strategy is successful. Be prepared to put in the time and the effort and soon you will be reaping your just rewards.