Archive for April, 2012

Add Followers to Flavour your Marketing Recipe on Twitter

Posted by on Apr 04 2012 | Content Writing, SEO Copywriting

Just three years and it is a big hit. Yes! If you are still not a tweeter, it’s high time for you to start your Twitter account now. Apart from SEO and article marketing, it is undeniable that social media marketing has become another viable means that has a great influence on people. An experienced tweeter can very well understand how effective Twitter can be in achieving marketing goals. Lately, it has become the number one platform to disseminate information in matter of seconds.

Twitter has provided a lucrative shelter to the marketing world to showcase their products and carry out their speedy promotions. Having twitter followers has become an asset these days, and this is the reason, why the new craze of buying Twitter followers has hit the marketing specialists. The more followers you have the more online influence you create.

• Followers on Twitter help in building awareness. It does not matter, whether the tweet is from friends or strangers, it has the capability to quickly disseminate information and make people aware with a blink of an eye.
• It helps the marketers to get the right customers for their product by getting right Twitter followers. It truly takes no time in converting the followers into buyers once you are following the right track.
• Twitter is not only becoming marketers’ favorite, but even interactive and feasible way to reach to others in your social environment.
• For those who are facing problems in increasing the followers on Twitter, you can easily try all your options and even buy followers from credible sources.

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Posted by on Apr 02 2012 | Content Writing, SEO Copywriting

Waking up at 3 am in the morning can be the worst nemesis for people like me! That doesn’t mean that I prefer opening my eyes after the world sits in front of the computer screen. Moreover, a two hour slumber is just not enough to invite your ‘nature calls’, at least for me. I will definitely prefer not to go into the details. Before I turn into the comically ‘gore’ details, let me enlighten you all with the reason behind my nemesis. Its TWO CHIMNEYS – a stark and lusciously beautiful resort in a small village in Nainital called Gethia.

Surviving in a mercilessly busy city like Delhi shoots up your urge to break away from its noise. Entering the lap of nature stands to be the last resort to freshen up your body and soul. TWO CHIMNEYS potentially ignites your love for nature and reminds you of the level of miserable life that you are leading in the city. Situated 340 kms (approximate) away from the capital city of Delhi, TWO CHIMNEYS is no less than a home for the entire ITALICS/MARKIGENCE team (I wish we all had the luxury to stay in such resort for our entire life). The entire ITALICS/MARKIGENCE herd was super elated about the trip to TWO CHIMNEYS.


Start the Sail

Travelling woes were puked out of the window while on the way to Gethia. The excitement to enjoy a couple of days in this beautiful resort surpassed all our usual ‘deadline’ cravings. Though the period for stay in the resort had a little frowning, the picturesque beauty of the hills wiped away all our apprehensions. A team of twelve people inside a ‘so-called’ comfortable tempo-traveler, a typically frustrated budding driver with no etiquettes, some confusing music playing, loads of laughter and finally a sigh of relief after reaching the destination – if that’s what a deliberately stretched 10 hour long journey should be, I would always love to have one each year, excluding the vehicle and ‘Mr. Macho Driver’.


Here WE Come!!

The first thing to do soon after we reach the resort was to put some relaxation and then sit for lunch. But when you make a plan to start the journey at 5 am and actually start it at 6 am and then, when you intend to reach by 2 pm in the noon and reach by 4 in the evening, you are least bothered about the beauty of the place. So, what do you do? The resort staff prepares awesome mutton platters! Don’t worry; you have other mouth-watering dishes too waiting for you. Make sure you leave a little of everything for your friends. Lunch at 4 pm may not be the same story for all, but you won’t disagree with the taste of the food being provided to you.


Let’s Get Started

After we hogged on our lunch, few of us dived into the cute-looking pool, few others settled themselves in the entertainment room with Table Tennis sessions and Television and the rest got busy with exploring the resort. What makes TWO CHIMNEYS a unique resort is the way in which each and every space in the area has been used. Both financial and emotional investment has produced a magical shelter which just stands apart from the other ones. Evening time was ‘Alcohol-time’ accompanied by some entertainment and music. After a 10 hour long journey, few of us were really excited to get a ‘footloose’. So, the onus was on me! Few of my colleagues were no different from college and University batch mates – they considered me to be the perfect entertainer of the evening. Well, by now they know how good I am at that!

After the entertainment session, it was time again for hogging on to the dinner. Post-dinner, sleeping was declared to be a sin, although few were allowed to commit the sin! A collectively stoned blabbering till 4 am wakes few of the male members of the team early in the morning. Nothing different with the female section too! After breakfast, pool party was another entertaining session. With a team of two swimmers and all amateurs, you can easily predict the pathetic picture of the situation. To make it worse, you have a ball game in the pool. All wearied out after the game, few of us took the challenge to trek the steep hills leading to the beautiful city of Nainital. Unfortunately, trekking even half of it was a distant call, but we were immensely awestruck by the wilderness of the surrounding hills.


Some More Entertainment

The second day evening session was probably the most hilarious laughter sessions we had in our life. What was so hilarious about the evening?  Well, we just polluted the traditional wear of a politician so bad that we were quite sure about the fact that he must have felt something while he was wearing it in the same day (or evening, irrespective of what kind of activities he was indulged in with his traditional wear). The night before we left TWO CHIMNEYS would go down the memory lanes of all those who managed to keep their eyes and ears wide awake. The darkest and the funniest secrets of some of our members were revealed during the age-old golden game of ‘TRUTH and DARE’ during the night. Each one of us who participated in the game should admit the fact that such close colleagues would be a tough task in the future.

The day we bid adieu to TWO CHIMNEYS, we promised to come back and hoped to have a longer stay in our next trip.

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Why Should Your Business Get Google+ed?

Posted by on Apr 02 2012 | Content Writing, SEO Copywriting

A sudden hysteria about Google+ had gripped in recently in the social media hemisphere. Every single social media addict saw another luring and engaging element in the internet. The world of social media finally received a vent for an even more engaging social media platform. With the biggest and the most popular search engine as its parent driving force, Google+ harbored the potential to break all social media records. Initially, Google+ churned out its own improvised version of FACEBOOK which looked like a little vulnerable feature developed by Google. That the FACEBOOK generation will flip in to another major social media venture instantly was way ahead of our imagination.

Today, post 90 million users, all of us need to give up our skeptic garbs. Google+ is successfully bringing in more user friendly interface and has been able to garner immense popularity among a considerable section of social media users. Talking about business in social media, a considerable section of businessman regard Google+ as a ‘too early to consider’ job. In that case, it’s time to refurbish the true business instincts. There is just one simple reason to station your business in Google + – the search engine visibility which can either completely take your business to unimaginable heights or kick you down from unbelievable crests of efforts!

A brand new key feature called the ‘Search +’ or the ‘Search Plus Your World’ algorithm promises to play an important role in improving business prospects. The output generated from the algorithm helps in displaying/promoting People and Business Pages in Google+. Again, it may look like an early consideration. However, we should remember that it is the biggest search engine in the world which providing some platform to businesses. The introduction of a new algorithm has increased the possibility of search results to a great extent both inside and outside the Google+ environment. Just like FACEBOOK, Google+ users also view updates from people being followed. However, what makes it stand out from the other social media networks is its high ranking facility for the posts.

If your Google+ status keyword and topic-centered, it helps improve the ‘AuthorRank’ along with content-specific engagement levels. Secondly, one can directly interact with the followers in specifically formed ‘circles’. This particular feature helps businesses interact with groups of people formed on the basis one’s own preferences. Creating a Google+ Resources circle is the first step towards building business prospects via Google+. Google+ Your Business Page is the initial page that should be added in this circle. Given below are a few recommended actions required for a full-throttle start-up page for a business page in Google+: -

  • The completion of the verification process while creating page, adding all recommended links and smart placement of keywords in the introduction section and subtitle areas helps you optimize your business page.
  • ‘Scrapbook’ photos and text editing features should be used in maximum in order to make the page visually appealing and resembling the brand identity.
  • Control over personal profile pages in G+ announcement and requests helps promote a business on other social networks. Using Google+ badges also enhances social media visibility.
  • Regular monitoring of stream by analyzing the +1’s, comments and shares of follower’s posts will help in keeping a track over the popularity level of a particular business.
  • Regular posting of videos and photos brings in more clicks. Creating influential first few posts encourages greater number of visits by followers.
  • The circles formed should be targeted accordingly in order to attain maximum responses for a particular business plan.

Following all the above actions can bring in a fresh air of ideas for popularizing a particular business in the cyberspace. Also, with Google, chances of success and failure hang in balance.

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