Archive for October, 2012

Web Writing: A Note

Posted by on Oct 11 2012 | Web Content Writing

When it comes to web writing, people have definitely left their inhibitions behind. Talking of literary and communicative freedom, web writing has long surpassed the idea. There are no boundaries for web writing which is loosely based on the fact that the people of the world have unending queries and there is an eternity of knowledge out there to be explored. The dressing on this is the speed and connectivity feature added by the internet.

Now, with web writing being such a dynamic field, what does it hold in totality? As it is evident for every piece of work, web writing also takes into account certain key factors that are there to make sure the content is perceived the way it set out to mean.

Knowledge: Knowledge is an uncompromising aspect of web writing. The premise is set with the idea that people come to web looking for answers and the web pages need to cater to that demand, thus, the rise of the immense knowledge pool. Thanks to pages like Wikipedia people have nearly something about everything to feed upon.

Verification: With the talk of knowledge and its expanse, it becomes essential to have it all verified. Web does not really discriminate and there can be numerous sources but that’s one reason why content need be verified. A good research is always welcome in this regard.

Censorship: Now that it is content of all sorts, it is important to know what should go into appearance before a totally vulnerable audience. Web censorship is not exactly held in strict regards because people, largely, are looking for all kinds of information. But websites do follow certain code of conduct and try not to break the rule.

Security: The information shared on the internet is from both ends. Here, the information provided by the author more or less becomes a guide for the reader. This however can be manipulated and twisted for unwanted means. Thus, it is crucial for a web writer to understand the terms and conditions under which the content must fall.

Image courtesy

3 comments for now

5 Tips for Effective Social Media Optimization

Posted by on Oct 10 2012 | SMO, social media optimization

Social Media is surely is one of the most lucrative and rewarding platforms for promoting any website. SMO or Social Media Optimization involves the use of social networking as well as social bookmarking and news sites to make a website more prominent on the web. Below are some pointers which can help you to optimize your SMO efforts.

1. Make your website SMO friendly: The first of the steps towards SMO should be to integrate social media handles/buttons in your website. Facebook “Like Box”, Twitter stream and bookmarking buttons help you to keep your website alive across various social media channels.

2. Promote Shareable Content: Generating shareable content is one of the key requisites of SMO. Shareable content can be anything that is intuitive, essentially relevant to your target audience and has an element of substance or value in it.

3. Update: You need to be aggressive in your approach to make your SMO efforts effective. You must build a rapport with your audience which can only be done by consistently updating your social media handles at regular intervals.

4. Initiate Conversation: Give an ear to what people are talking about. The key thing to understand about social media is that it is for people and people talk. Take your involvement to another level by initiating and participating in conversations across social networking sites.

5. Analyse: You can better direct your SMO efforts if you keep a close watch on the various statistics and use analytics. SMO warrants a targeted and logical approach which can only be done by taking various all information, facts and figures into account.

SMO can help you to catapult your website into widespread recognition. All you need to do is follow a genuine approach to connect with your target audience.

Image courtesy Web Next Solutions

2 comments for now

How to design a logo

Posted by on Oct 09 2012 | branding

Logo projects the identity of a brand to its key demographics. It is essential that the logo represents the ideology and principles on which the organization is based on. Logo also helps to make an association of the brand with its consumers. Below are listed some of the things that are to be kept in mind while designing a logo.

1. Simplicity: A cluttered logo will never make a strong impression on anybody. A logo should have a simplistic design which should be visually appealing and easy to interpret.

2. Use of Colours  Irrespective of how creative is the image you want to project, it is not recommended to use more than a few colours. Use of too many colours in a logo can be distracting and could beat the logo’s purpose.

3. Unity: All the elements of the logo should be arranged in a manner that they reflect unity and communicate oneness of purpose.

4. Brand Image: The logo should aptly convey the image/ideology or philosophy of the company that it represents.

5. Uniqueness: There shouldn’t be even the slightest trace of similarity between logos of two different companies such that it leaves any space for confusion.

6. Placement: Once we are done with the designing bit, a thing that has to be taken care of is the placement of logo. One often comes across brands which have their logo placed at the middle of the header. Contrary to what the logo makers might think, it is a wrong strategy. Users have the tendency of looking at the upper left had corner of the brand page or a website. Thus, placing your logo at that location would be the most ideal thing to do if you want your logo to stand out.

After its brand, the logo is the face of a company. It conveys a lot more than what a layman could possibly imagine. A logo gives expression to the values and beliefs that the organization is built upon. Many a companies that we know today are rather recognized for their smart and creative logo designs. Take for example McDonalds that talks about an entire history devoted solely to its logo.

Image courtesy

1 comment for now

In The Company of a Travel Writer

Posted by on Oct 06 2012 | Content Writing, Travel Writing

Travel writing is just as exclusive a genre as are the passionate lot who provide for it. Travel writers have grown in demand over the past decade owing to the fact that travel has been redefined. Tourism of all kinds is supported by governments across the globe starting from leisure, medical to adventure. Looking at the scenario, the online search for ‘places to visit’ has seen an enormous growth, which is met by travel curators from different sections of the society. They are no know-alls but are everyday people who take deep interest in the whole essence of travel. The great question is how do these travel writers come to practice the genre and the greater one, in whose company would you like to be?

Navigator: A travel writer can be recognized as a navigator when his writing works like a compass and takes you through every nook and corner of the location. It is no big deal for the writer himself as he comes with a good amount of research. With a fair chance, he gives the intricate details based on first-hand account and that just adds to the flavor. This navigator takes good care that you get information on where to, how to and what to about a place.

Conversationalist: This kind is more of a dream weaver. If you happen to have been looking into search engines for an ideal destination of vacation, you might come across a conversationalist who can easily convince you that the backyard of your house is just the right place to enjoy your time. No kidding, they are good at that. Truth be told, a conversationalist travel writer is a pleasure to read.

Projector: He is more of a magician and a good one. You can never verify the resources, the projectors take their cues from but you can always rely on the final product i.e. the information in writing. The projector picks a point on the map and builds a complete story out of it. The facts are seamlessly put in the writing and at the end of it; the reader is ready to move out with his backpack.

Image courtesy:

3 comments for now

How Do Videos help With Effective Blogging?

Posted by on Oct 04 2012 | Blogging, Blogs

This would not be a Ripley’s ‘Believe It or Not’ moment, if we say that a visual always makes a greater impact when it comes to presenting an idea. So, it is no surprise that while blogging, adding a video can make a lot of difference to the overall content that is being put together for the audience.

There are plenty of reasons why a blogger would like to add a video to the subject in question. To begin with, the video can elaborate better on the matter. Secondly, the video will bring in the element of conversation with the audience. Lastly, an audience would show more interest in looking at the color, sequence or even background where things happen, than just plain text, thus, achieving entertainment. The kinds of videos that are more popular with the blogs are as follows:

Do It Yourself: Lovingly known among its followers as DIY, these videos are handy tools for people who like to pick up techniques from the web and learn to do things by themselves. This tool has led a variety of people to share their ideas to the world and get a fan following for all kinds of fancy things; things that people don’t usually think can be done with ease.

Instructions: There are instructive videos, mostly working on the idea of ‘how to’. A web audience comes looking for questions and an assortment of it. Now, if a blogger can let the viewer have a complete step by step view of how to achieve a particular end result, this gets appreciated. A lot of query based, cookery and fashion blogs make use of these videos.

Sharing the Idea: Another important facet of adding a video to the blog is of sharing the idea with the audience. A video lets the viewer enter a zone which is actually perceived by the author of the blog. At that point, the author and the viewer/reader/listener connect better, which is also the triumph for the former as the purpose of communication meets success in the latter’s satisfaction.

Image courtesy:

3 comments for now

5 Lucrative Jobs in the Advertising Industry

Posted by on Oct 03 2012 | Advertising, Online marketing

The rapid growth of the Advertising Industry has made the aspiring youth to channel their creativity and ideas into a lifestyle unconfined to the daily rut that a typical 9-to-5 job has to offer.

Its most remunerative jobs are:

  1. Account Supervisor/Sales: The sales and account supervisor positions are best suited if you are a people’s person and have a sales background. The annual salary is based on your past experiences and the number of new accounts you bring in. The day-to-day responsibilities include client communication, keeping the company competitive, and creating client billings and reports.
  2. Copywriter: People with the talent to write and are not willing to settle for meager wages like Journalists can pursue a career in copywriting. By writing print, web or radio ads, the copywriters can earn fast cash.
  3. Creative Director: The position of a creative director is to create and manage ad concepts and their execution. A long experience in advertising and a sense of art and design are the right ingredients to make big in the position of a creative director.
  4. Online Brand and Marketing Manager: Online Marketing Managers are hired to manage the clients’ presence on the web. Good knowledge in social networking and a marketing background can make this a top-paying position.
  5. Chief Communications Officer and Chief Public Relations Officer: To pursue a career as a Communications Officer or Public Relations Officer, you need an excellent written and verbal skill. A good network and being a people person are the traits which are essential. The job encompasses reputation building therefore the job can be expected to pay very well.

The stiff competition and the knack to emerge from the growing completion have certainly made Advertising Industry a one stop solution for various career opportunities.

Image courtesy Fliptalks

2 comments for now

How Bing ‘Decoded’ an Integrated Marketing Campaign?

Posted by on Oct 01 2012 | Internet Marketing

People talk a lot about integrated marketing campaigns. Almost every person in the media circle has got the bug but very few have been successful in implementing the same. Bing, the Microsoft search engine did not just accidentally hit a jackpot with the idea but was truly outstanding in bringing an integrated marketing campaign to blockbuster success.

The Idea: This was the time when Jay-Z, American hip hop rapper, decided to launch his book ‘Decoded’. Along with a marketing collaboration with Bing, the idea was set to engage the public in a variety of ways especially making the viral marketing tool leave no stone unturned. So, Bing decided to put together places on the map of America which appeared in the book and had connection with Jay-Z’s life experiences from the place of his birth to the start of his career.

The Map: Bing brought in the ‘map’ element as part of the central idea of audience participation. It was to disintegrate the pages from the book to locations all across the states, a total of 13. The pages appeared at sections unexpected, including places like the bottom of a Miami swimming pool to roof top of a New Orleans building. Not just that, it was printed on ceramic plates and Gucci had it on the jacket customized.

The Game: The game had people integrating the fragments from all of these 13 places. No matter where the audience was, participation required and guided people through Bing maps from one section of the book to the other. It was like being on a treasure hunt, picking clues from one point to reach another.

The Plot: The maps were modified and had ground as well as aerial views. The players of the game had the plot ‘Decoded’ by browsing and landing onto different locations for connecting the dot. This was definitely one of a kind idea of presenting the book to the public, even before it was launched.

The campaign worked on a variety of levels, for the singer, who achieved a different kind of success with the campaign, for Bing, it was a marketing and advertising hit professionally as well as economically. The audience had an amazing time experiencing the media spread and being part of a new out-of-the-box marketing stunt.

Video courtesy:

2 comments for now

« Prev