Archive for January, 2013

Recipe for Bloggers: Have You Tasted It Yet?

Posted by on Jan 25 2013 | Blog, Blogging

It is a believe-it-or-not moment for this blog to have taken shape and an equally unusual space for it to appear. But we like surprises, don’t we? When it comes to blogging, there is a very competitive set of writers who are beating the other genres. They are making good money as well. It is time that before one hits the art of blogging; one should have a look at the happening cookery blogs that have a thing or two to say.

Flavour: One of the crucial elements of cookery blog is the content. Unless an author chooses to stick to a style of cooking or a particular region e.g. www.theitaliandishblog.com, the world is the platter. The point to be taken home is that keeping the options open gives an advantage in competition.

Catalogue: The cookery blogs offer variety over the range of cooking. There are recipes available from around the world with details that gives step wise guidance towards cooking. Thus, cataloguing becomes an important aspect. It is a crucial lesson for bloggers as a catalogued blog help readers to browse through content.

Richness: The richness part lies in the picturesque presentation. These cookery blogs beat every other in style, photography and appeal. The dishes are presented in rich, colourful setting making the blogs an absolute delight in read like www.pinchmysalt.com. Evidently, making a strong connection with an online reader requires a good mix of writing and visual.
Share: It may look like that this is meant only for a food fanatic but not necessarily. Here’s an important point to note. The way the participants and readers share their favorite recipes on these blogs is an inspiration. It means for the blogger half the battle is won. For a blogger to get the readers talking, it is important to engage into one or begin a subject that sparks off a conversation.

We suggest trying the above ingredients to make a blog an interesting one. It takes a little motivation, a bit of skill, a pinch of dedication and some artistry for the touch up for a perfect blog recipe. Blog Appétit.

 

Image courtesy www.stephenweb.com

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Will 2013 be the year of Google?

Posted by on Jan 18 2013 | Internet, Social Media

P.S. this is not to say that Google isn’t already leading.

 

A lot is expected from Google in 2013. With Facebook changing its search strategy it is expected that Google with unveil its new tactics as well. Till that happens (if it really has to) let us look at what the markets contemplate:

  1. An Unbeatable Google+ - Even though Google+ is well developed and has a number of uses, n one has really bothered to use it till date. Add-ons and upgrades are expected in Google+ this year and so is a better marketing strategy. For those who don’t know Google + is already considered far better than Facebook in certain categories. In 2013 users want to be the cream of social media. Maybe till date Google + has not been able to make a mark because it is trying to capture an audience that has.
  2. Google Growth - In 2012 Google grew both in size and in operations. In 2013 it has to keep up to its expansion plans. The industry expects Google to own the companies that it acquired in the year gone by.
  3. Better Awareness about Google+ - It’s sad that a remarkable innovation like Google+ is going waste because no one understands its purpose clearly. It’s not just a social networking site; it’s a social backplane service. The larger goal is to connect the data from all around the world and not just the people. The smaller agenda is to enhance information sharing.
  4. Android 5.0 - The world wants a better android in 2013 and wants Google to beat the rest in coming up with the change. To stop the world from turning away from the Android fever Google will have to innovate in time.

The Internet is a pretty place to delve in. And 2013 will bring many more interesting features to keep busy with the net. Industry trends point out that there is a bigger and better on the cards. Will it be Google all the way in 2013?

 

Image courtesy hresources1.news.com.au

 

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All You Need To Know About the New Facebook Search Tool

Posted by on Jan 16 2013 | digital marketing, Facebook, Social Media

Facebook has finally stepped into the ring with Google, and there is a lot going for it this time round. After more than a year of brain rummaging on the part of its developers, Facebook has unveiled its new search tool, Graph Search, which is expected to provide far more search options than Google, particularly regarding people, their interests, places, etc. The Facebook ‘Like’ and photos of your friends would be the biggest assets in the search.

It is another giant step forward by Facebook which is already the biggest social media platform on the internet. In the words of Mark Zuckerberg, “Graph search is a completely new way to get information on Facebook.”

So, how is Graph Search different from Google?
A typical Google search is more of an undefined search that returns links in response to our query. The returned links might or might not have what you are looking for. The Google algorithm is such that only the most popular searches appear on the first page. For instance, if you are searching for best restaurants in Delhi, it will come up with the 5 star and 3 star restaurants or the huge franchises on the first few pages. You might have your own preference, your own budget, and it’s very hard to find something on Google according to those specifications. You got to dig really deep, scroll through pages and pages of information to get what you want.

Facebook Graph Search, on the other hand, would take your query and address it with a more specific answer rather than giving you pages of links.

Let’s elucidate this with a few examples:

  • You could put a query in Graph Search, “Which friends of mine live in Pune”- and it will come up with YOUR. A more personalized search is how Facebook refers to it.
  • Friends who like Dark Knight and Django Unchained. In this case, there may be another person with same friends as you, but based on your relationship with the particular friends (which Facebook lets you decide), the results would be filtered.
  • It also serves as an excellent tool for dating. Suppose you are searching for single women. Ask Graph Search, “Who are single women” you will be shown profiles of single people in your friend list, and people who are friends of your friends. You can further streamline it according your city

These are only a few examples of what Graph Search can do for you. You can search for a doctor that your friends go to, or a book your friend reads, a hotel where he/she stayed. Companies can also use this search tool to recruit people.

Photo-Centric Search
Photos also serve as essential element of this new search tool. For example, if you enter,” photos of my friends at beaches”, it will return to you a page full of stunning pictures of your friends at beaches, taken at any beach in the world.

Privacy Issues Will Be Taken Care Of
All said and done, if there are any reservations in your mind that your privacy is under *threat*, trust Facebook to take care of that. Before this search tool is made available to you, you will be asked, “Please take some time to review who can see your stuff.” Thus you can set your privacy controls accordingly.
The former Google engineers, Lars Rasmussen and Tom Stocky have also been the driving force behind the development of this tool. In their words, “As people shared more and more content, we saw that we needed to give them better ways to explore and enjoy those stories and memories.”

For the initial period, this tool would be made available to few individuals. It would be interesting to see how it all pans out. Google, on the other hand, would surely have something up its sleeve.

Image courtesy Search Engine Land (www.searchengineland.com)

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Top Social Media Fails of 2012

Posted by on Jan 05 2013 | digital marketing, Social Media

Random quips by celebrities on social media often stir up a controversy. Same goes for companies which have found a great ally in the form of social media to promote their brand and product ranges. There is no dearth of instances where a social media campaign has turned into an embarrassment for the firms. 2012 was plenty of such sordid stories which ironically have been fun to read about:


Hurricane Sandy Discount
: The American firm, American Apparel launched a Twitter campaign which offered 20% discount to people who were ‘bored’ of the events that unfolded due to the hurricane. True to its nature, the campaign received a huge backlash by twitter users.

Palghar Girls Quote on Bal Thackeray Episode: This wasn’t even the case of a celeb’s tweet going wrong. Two Palghar girls posted a harmless status on their Facebook account, stating that the Mumbai shutdown on the eve of Bal Thackeray’s death was uncalled for. The post caused a lot of furor as they got arrested. And as one would have expected, Shiv Sena harassed the girls as well.

Robert Vadra’s ‘Mango People, Banana Republic’ Statement: It was Sonia Gandhi’s son-in-law Robert Vadra’s turn to find himself at the wrong end of a social media controversy. Arvind Kejriwal raised his finger on the dealings between Robert Vadra and DLF. In response, Vadra mocked the accusation tweeting, ‘Mango People, Banana Republic’.

McDonald’s #McDStories: Everything was going great for our favourite McDonalds. The “M” sign”, the tagline, and the burgers were all perfect. But then the brand erred! Its social media strategy which they thought would be a success, turned out to be a nightmare.

Criticism of Supreme Court = Jail: Another case of opinion paving the way for jail. Two Air India employees tweeted a remark about the Supreme Court, which was labeled as ‘derogatory’. The two accused KVJ Rao and Mayank Sharma found themselves behind the bars in no time.

Image courtesy tweetingbizness.blogspot.com

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