Archive for February, 2013

Facebook/Twitter Feedback Rewriting TV shows

Posted by on Feb 14 2013 | Facebook, Social Media, Twitter

Little did you know that a tweet of yours on your account could dictate what you watch on TV. At least that is what’s happening in Australia and may be followed suit by the makers in other countries as well.

The most obvious alibi for the move is that makers not only understand the value of audience’s feedback, but also realize the power of social media and how it has replaced the mouth-to-mouth publicity with great aplomb. By the virtue of the increasing reach of the social networks, any negative feedback on a show’s page about the show is read by millions countrywide, which might also dissuade new viewers from watching it. More than anything else, the makers of the show can build a whole feedback graph covering extensively what viewers like and what they don’t like.

One of the shows which saw a huge makeover after carefully assessing the conversations happening on social media was Bondi Rescue that airs on Channel 10 in Australia. The show had a documentary-style feel to it owing to its voice over which wasn’t garnering them positive responses from the viewers. Makers also realized that the storyline of the show wasn’t impressive enough so they revamped their show by doing away with voiceovers and completely changing the storyline.

The critics and the general viewers have found a great platform on social media for voicing their opinions – mostly grievances – with the shows. The producers have assigned dedicated teams to assess the social media discussions about their reality shows or dramas and gauge if they are hitting the right notes with the viewers.

“I found when I was monitoring social media people were really frustrated by it, so in the second season we were quite keen to present a different kind of relationship where they got together and it was about what happens after,” he said.

The feedback from social media helps more explicitly when a show is being aired season-wise. Social media monitors can scan the Facebook and Twitter for comments on the shows’ official pages or other user-created pages and write scripts according to what ‘consensus’ they receive. The producers can also get the audience involved by asking specific questions about characters or episodes and gauging their replies.

Though social media can’t wager that viewers will have a good time watching a re-written show, but it can sure communicate the opinions to the makers in real-time.

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Branding at the Super Bowl

Posted by on Feb 07 2013 | Advertising, creative agency, digital marketing

It was the Super Bowl again in America, when champion teams clashed to win the National Football League trophy. It was also the time when brands locked horns to get the aspired slot during the half time entertainments and grab maximum eyeballs.

To say the least, if it is the super bowl, a marketer knows well that he has the attention of a lot of people at a single place, at one time, in an exclusive commercial break. This is good enough to make the mark and seal the deal. So, what’s the mantra?



Tease: If marketing gurus are to be believed, a lot of people await commercial breaks during the Super Bowl and a teaser can just do the magic that a brand seeks. For a brand, dropping off hints with the help of a teaser may help bring consumers back, looking for the whole story. The advertisement for Samsung, this year, was the perfect tease for the brand and the game without bargaining on the humor.

Sponsor: This is the most run-of-the-mill idea, but provides for maximum visibility. However, this may also mean that there is a good investment required to book the slots, arena space, jerseys or anything. At the end of it all, it promises to pay big dividends.

Engage: Super Bowl polls and voting are popular way of engaging the consumers, who love to play. It mostly associates with game based questions like guess the team that takes home the trophy, or for voting exclusively for brands. Coke ended this year’s Super Bowl ad asking who amongst the chasers, is going to win the race. Watch this.

The Mecca of all American football leagues has ended and so has the fest for brands. But come next year, and one can witness some outstanding creativity and brand strategies playing in the Super Bowl half time. Who knows? The preparations might already be in swing to woo the audience and take home a chunk of the consumer base.


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How to Hire & Retain Talent in 2013

Posted by on Feb 04 2013 | digital marketing, Online Reputation

Whilst companies make every effort to ensure they hire only the best for developing their applications, writing their content or designing a marketing strategy for a product, there are always some loopholes unattended. And there are certain departments or positions for which companies spend considerable resources, but not much emphasis is made on hiring the best talent or for that matter, retaining it.
Training of the Junior Level Employees
Let’s say you are hiring SEOs. To start with, you must have highly qualified and experienced SEOs working for you already. At the same time, a good investment should be made into hiring new talents who have the potential to assist your organization after being properly guided. Building a pipeline for talents would serve you well in the long run. If you promote people within, that would mean occupying of senior positions by talents you are sure of, a reduced transition time and it would also mean making savings on budget.
Your company needs to have its presence felt on the social networks – LinkedIn being the most important. When an SEO at mid-level or senior level is looking switch companies, he/she is seeking to work for a brand that would look good on her resume. Not only to their work experience, but they are also looking to increase value to their own brand as a professional. Make sure as a potential employer, yours appears to be a lucrative place at work at.

Environment within Your Organization
You are the boss alright, but you are drawing your force from the employees that work under you, particularly those who report directly to you. They would expect to be you to keep them abreast with the moves your company is making, the direction it is likely to take for the next quarter. Keep them in the loop.
Maintaining a corporate culture in the company that gives employees a chance to indulge themselves not only in work, but also in some fun activities, enjoying happy hours and organizing mini cultural programs would do well to drive away some mental clogs that keep developing from time to time.
Whilst there are many technical bullet points to keep in mind while hiring talent, when you talk of corporate environment, it also means hiring employees for your organization that don’t make a bad company.
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