When launching a new site or revamping an existing one, social media optimization remains the crux, in order to attract an interested demographic and to grow brand awareness and visibility. With these five tips, you can understand and avoid the most common mistakes in this sphere.
Specifying Domains: This simply means that you should have the favourable option of either http://www.xyz.com or http://xyz.com. Redirecting the preferable one solves this quickly.
Example: <script type=‘text/relevant-type’ src=‘http:/xyz.com/location-of-relevant-file.js’></script>
Advantages of Sitemap: Using an XML sitemap is hugely beneficial. The tools for this are available online in abundance.
Search engine optimization is achieved by making your pages and website more discoverable as search engines pick them up. It also assigns degrees of importance to different content.
Title Tag Format: While title tags are elements to the page header, they could also be visible at the top, depending on the browser.
It is also the text, which can be clicked as the results appear in an organic search. Not only are they a ranking criterion, but they also influence click-through rates.
- Title tags should not cross 70 characters, with spaces
- Avoid excessively filling with keywords
- Essential keywords should comprise the start of each title tag
Lacking or Duplicate Description Tags: Description tags are visible in search results. They appear below clickable text and are created by search engines, which assign importance, when the tags are not compiled. It is far better to decide for yourself on the information that will be visible to your audience rather than automated decisions, in this case at least.
The possibly worst and most common mistake in search engine optimization functioning is the repeated usage of a description tag across multiple pages. This makes the process redundant and it is better to have blank descriptions for other pages.
Rules of Thumb:
- With spaces, description tags should not exceed 150 characters
- Every page should have a distinct description tag
- These tags should complement title tag keywords.
Gaining an insight into these unpopular mistakes that most websites and businesses make empowers you to succeed, without the impediment of wary operations. Follow these tips and make good on your promise to operate a website with full search engine optimization.
Image courtesy mashable.com