Author Archive

5 Common Mistakes of Search Engine Optimization in Website Reviews

Posted by on May 03 2013 | Internet, Search Engine Optimization, SEO

When launching a new site or revamping an existing one, social media optimization remains the crux, in order to attract an interested demographic and to grow brand awareness and visibility. With these five tips, you can understand and avoid the most common mistakes in this sphere. 

Specifying Domains: This simply means that you should have the favourable option of either http://www.xyz.com or http://xyz.com. Redi­recting the preferable one solves this quickly.

JavaScript and CSS Control: For aspirations of search engine optimization, framework sites that are plug-in heavy have this problem. If cutting down on the script used and the CSS displayed is not feasible, running them through external files will enable faster load times.

Exam­ple: <script type=‘text/relevant-type’ src=‘http:/xyz.com/location-of-relevant-file.js’></script>

Advantages of Sitemap: Using an XML sitemap is hugely beneficial. The tools for this are available online in abundance.

Search engine optimization is achieved by making your pages and website more discoverable as search engines pick them up. It also assigns degrees of importance to different content.

Title Tag Format: While title tags are elements to the page header, they could also be visible at the top, depending on the browser.

It is also the text, which can be clicked as the results appear in an organic search. Not only are they a ranking criterion, but they also influence click-through rates.

Points:

  • Title tags should not cross 70 cha­rac­ters, with spaces
  • Avoid excessively filling with keywords
  • Essential keywords should comprise the start of each title tag

Lac­king or Dupli­cate Desc­rip­tion Tags: Desc­rip­tion tags are visible in search results. They appear below clickable text and are created by search engines, which assign importance, when the tags are not compiled. It is far better to decide for yourself on the information that will be visible to your audience rather than automated decisions, in this case at least.

The possibly worst and most common mistake in search engine optimization functioning is the repeated usage of a description tag across multiple pages. This makes the process redundant and it is better to have blank descriptions for other pages.

Rules of Thumb:

  • With spaces, description tags should not exceed 150 characters
  • Every page should have a distinct description tag
  • These tags should complement title tag keywords.

Gaining an insight into these unpopular mistakes that most websites and businesses make empowers you to succeed, without the impediment of wary operations. Follow these tips and make good on your promise to operate a website with full search engine optimization.

Image courtesy mashable.com

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Picking Ideas: Thoughts for a Copywriter

Posted by on Apr 01 2013 | Content Writing, Copywriting, Web Content Writing

The job of developing copy for web content is an art of its own kind. While many have mastered it, others are stumbling on their way to it. There is always an easy way out of this, which generally translates into copy-paste method, but doing justice to a creative would require much more than that.

So, here’s what a creative writer can do:

Keep a Sharp Eye: True, a copywriter would be required to have an eye for details. No matter how small but if a word, a caption or a slogan, seems impactful, should make way to the copy bank of the writer. This adds on to ideas and gives perspective on subjects related or unrelated.

Save the Searches: This is important because there are way too many sources that one comes across every single day. So, to keep a fool proof reference to a work, it is good to save it with proper indexes. This helps in getting back to the copy and pooling thoughts out of it.

Sort the Best: It depends entirely on the copywriter as to how he likes to shape up the work based on the brief. In which case, sorting out the best is his job. At the same time, feedback is always welcome as it helps bending and tweaking the fine lines.

Improvise Critically: When nothing else works from memory and resources, the only possible solution lies in innovating. Trusting that the person is creative, this should be a cakewalk. But one may hit the writer’s block. Don’t fret, have patience. That works too. It does come along and from a very odd place indeed.

Keeping these nuances in mind can help any creative person get over the copy blues over time. However, it is important that this becomes a habit as natural as breathing for the best results.

Image courtesy sslavec.files.wordpress.com

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eBrands and Social Media

Posted by on Mar 23 2013 | branding, Facebook, Social Media

From the day Facebook allowed brands to have their exclusive presence on the social media platform, brands have started benefitting more. There was an essential need of awareness and a platform where brands can talk to the consumers. This is now met by the social media platforms and they also allow brands for various modes of engagement.

Facebook:  As mentioned earlier, Facebook has given brands the liberty to have an exclusive branding page. This comes with a variety of options that can be added to the brand page apart from the basic information. Brands can get started with contests and bring in more consumers in their circle. However, for brands, an increase in the number of followers on these platforms, also mean an everyday interaction strategy via posts.

Twitter:  Twitter, on the other hand allows brands to take on the interaction in the shortest possible word. Brands should be open to the idea that people may not always tweet the best about them. In such cases, it also acts as a space for a turnaround strategy, taking customer grievances seriously and welcoming them for solutions.

Pinterest:  The branding via platforms like Pinterest is largely based on the visual. It is more like a space where people can window shop your products. This space is still growing and not all brands have successfully utilized it. A very important factor that would work for Pinterest strategy will be with brands opening up to the idea of showcase. The more the impact of products, the better the reach.

There are other mediums like Youtube but then again, not every brand can afford a budget to support a commercial video, so third party sharing may work. At this point of time, social media platforms like Facebook, Twitter and Pinterest come with minimal or absolutely no cost, and give the brand a wider exposure.  It is time to get started and getting social, soon.

Image courtesy digimouth.com

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Recipe for Bloggers: Have You Tasted It Yet?

Posted by on Mar 14 2013 | Blog, Blogging, Uncategorized

It is a believe-it-or-not moment for this blog to have taken shape and an equally unusual space for it to appear. But we like surprises, don’t we? When it comes to blogging, there is a very competitive set of writers who are beating the other genres. They are making good money as well. It is time that before one hits the art of blogging; one should have a look at the happening cookery blogs that have a thing or two to say.

Flavor: One of the crucial elements of cookery blog is the content. Unless an author chooses to stick to a style of cooking or a particular region e.g. theitaliandishblog.com, the world is the platter. The point to be taken home is that keeping the options open gives an advantage in competition.

Catalogue: The cookery blogs offer variety over the range of cooking. There are recipes available from around the world with details that gives step wise guidance towards cooking. Thus, cataloguing becomes an important aspect. It is a crucial lesson for bloggers as a catalogued blog help readers to browse through content.

Richness: The richness part lies in the picturesque presentation. These cookery blogs beat every other in style, photography and appeal. The dishes are presented in rich, colorful setting making the blogs an absolute delight in read like pinchmysalt.com . Evidently, making a strong connection with an online reader requires a good mix of writing and visual.

Share: It may look like that this is meant only for a food fanatic but not necessarily. Here’s an important point to note. The way the participants and readers share their favorite recipes on these blogs is an inspiration. It means for the blogger half the battle is won. For a blogger to get the readers talking, it is important to engage into one or begin a subject that sparks off a conversation.

We suggest trying the above ingredients to make a blog an interesting one. It takes a little motivation, a bit of skill, a pinch of dedication and some artistry for the touch up for a perfect blog recipe. Blog Appétit.

Image courtesy stephenweb.com

 

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Branding at the Super Bowl

Posted by on Feb 07 2013 | Advertising, creative agency, digital marketing

It was the Super Bowl again in America, when champion teams clashed to win the National Football League trophy. It was also the time when brands locked horns to get the aspired slot during the half time entertainments and grab maximum eyeballs.

To say the least, if it is the super bowl, a marketer knows well that he has the attention of a lot of people at a single place, at one time, in an exclusive commercial break. This is good enough to make the mark and seal the deal. So, what’s the mantra?

 

 

Tease: If marketing gurus are to be believed, a lot of people await commercial breaks during the Super Bowl and a teaser can just do the magic that a brand seeks. For a brand, dropping off hints with the help of a teaser may help bring consumers back, looking for the whole story. The advertisement for Samsung, this year, was the perfect tease for the brand and the game without bargaining on the humor.

Sponsor: This is the most run-of-the-mill idea, but provides for maximum visibility. However, this may also mean that there is a good investment required to book the slots, arena space, jerseys or anything. At the end of it all, it promises to pay big dividends.

Engage: Super Bowl polls and voting are popular way of engaging the consumers, who love to play. It mostly associates with game based questions like guess the team that takes home the trophy, or for voting exclusively for brands. Coke ended this year’s Super Bowl ad asking who amongst the chasers, is going to win the race. Watch this.

The Mecca of all American football leagues has ended and so has the fest for brands. But come next year, and one can witness some outstanding creativity and brand strategies playing in the Super Bowl half time. Who knows? The preparations might already be in swing to woo the audience and take home a chunk of the consumer base.

 

Image courtesy Keloland

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Recipe for Bloggers: Have You Tasted It Yet?

Posted by on Jan 25 2013 | Blog, Blogging

It is a believe-it-or-not moment for this blog to have taken shape and an equally unusual space for it to appear. But we like surprises, don’t we? When it comes to blogging, there is a very competitive set of writers who are beating the other genres. They are making good money as well. It is time that before one hits the art of blogging; one should have a look at the happening cookery blogs that have a thing or two to say.

Flavour: One of the crucial elements of cookery blog is the content. Unless an author chooses to stick to a style of cooking or a particular region e.g. www.theitaliandishblog.com, the world is the platter. The point to be taken home is that keeping the options open gives an advantage in competition.

Catalogue: The cookery blogs offer variety over the range of cooking. There are recipes available from around the world with details that gives step wise guidance towards cooking. Thus, cataloguing becomes an important aspect. It is a crucial lesson for bloggers as a catalogued blog help readers to browse through content.

Richness: The richness part lies in the picturesque presentation. These cookery blogs beat every other in style, photography and appeal. The dishes are presented in rich, colourful setting making the blogs an absolute delight in read like www.pinchmysalt.com. Evidently, making a strong connection with an online reader requires a good mix of writing and visual.
Share: It may look like that this is meant only for a food fanatic but not necessarily. Here’s an important point to note. The way the participants and readers share their favorite recipes on these blogs is an inspiration. It means for the blogger half the battle is won. For a blogger to get the readers talking, it is important to engage into one or begin a subject that sparks off a conversation.

We suggest trying the above ingredients to make a blog an interesting one. It takes a little motivation, a bit of skill, a pinch of dedication and some artistry for the touch up for a perfect blog recipe. Blog Appétit.

 

Image courtesy www.stephenweb.com

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Top 5 Benefits of Outsourcing a Thesis

Posted by on Dec 28 2012 | Content Writing, Thesis Writing

Thesis writing is taken as a form of very personal and opinionated work. But when there is a time crunch and plenty of research in hand to be compiled, it is best to outsource an expert help for thesis writing. It cannot be denied that trained and expert writers do wonders with a thesis writing job.

Here are 5 advantages of outsourcing thesis writing:

  1. Save Time: The outsourcing of a thesis helps save a lot of time for other projects at hand. An individual can appreciate the time that he can utilize against any other engagement. This also allows for the work to be finished in an organized environment.
  2. Expert Help: The process of outsourcing a thesis work does not mean that it would be of average consequence. In fact, an outsourced work puts the other side in a more responsible position, thus, ensuring that an expert deals with the work and produce desired results.
  3. Thorough Research: People who work on outsourced thesis writing do thorough and complete research before landing onto conclusions. A thesis is meant to be based on certain facts that are verified, illustrated and acknowledged accordingly. All of these aspects are well taken care of by the writers.
  4. Meeting Deadline: The best part of outsourcing thesis work is that the responsibility of meeting the deadline is kept as priority by the writers. They know that a thesis submission is an important and final step of a research practice, hence, complete the work in due time.
  5. Fool Proof Work: One thing is for sure that a thesis work delivered by a content agency is always fool proof. There are various stages of writing that he thesis goes through before the final delivery, which sees editing and fool proofing. So, there are fewer chances of the work turning out to be wrong or with mistakes.

Looking at the five mentioned benefits here, it is established that outsourcing thesis writing is going to deliver better work quality. However, it is best to see the competency and experience of the agency in the field before handing out the responsibility.

Image courtesy yourdissertation.com

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3D Is the New Big

Posted by on Dec 16 2012 | entertainment industry

Aren’t we glad to watch movies in 3D? Without a doubt, yes. Bless the nuances of technology that would not come easy to a layman’s logic but offers amazing cinematic experience. One would risk the big awkward glasses required to view a 3D movie, any given day. It is all worth it. So, what exactly makes 3D so popular for the makers and the viewers?

The Third Dimension: It was all about the length and breadth of it until of course the depth caught on. One very crucial aspect of 3D films is the clarity with which the depth of sequences can be captured on screen. It is in fact a time taking process as it requires the reels to go through complete reprocessing to turn the effects into a 3D movie. The result is the details that are served to the viewers to enjoy.

Larger than Life: The movie makers and the movie buffs, who are die-hard fans of the larger than life cinema, get the real deal with 3D. With movies that require animation, special effects, and action try and work it out in the new available technology as it gives the desired presentation. They know well that the viewer would appreciate it, if a hornbill flies straight out of its nest into his face. It is like mixing the art of storytelling with a roller coaster ride.

Entertainment Redefined: Believe it or not, 3D is one of the features that have added to the competitive market of film production and distribution. Apart from the fact that the consumer is getting a new dimension of entertainment, the movie houses, distributors and theatre owners are making the most out of a high end cinema product.

If humans are sensitive to experiences then, 3D has just taken it on to a whole new level. It does not come as a surprise that people are already talking about the four dimensional effects. So, until that hits the screen, 3D is going to rule the roost and anything that misses out on 3D would be entertaining but not superlative.

Image courtesy cdn1.screenrant.com

 

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Social Media War: What’s a User Got to Do With It?

Posted by on Dec 13 2012 | Social Media

If it is a competitive scene, things can get ugly anywhere. It just did in the social media scene, when Facebook managed Instagram restricted the way the shared pictures were used on Twitter. After Facebook took over Instagram early this year, people hoped for change of policies. However, one very unwelcome one has gone right into the face of Twitter.

The reason why Instagram took a strong stand on this one was referred to the way the pictures or ‘cards’ used to appear on the micro blogging site, Twitter. In some of the instances the images were not true to its original form. In complete denial of being subjugated by Facebook, the Instagram authorities liked to stress upon the fact that the decision was entirely from Instagram’s end as it would help restore the genuineness and quality of the pictures.

However, looking at the complete scenario, it sure looks like a storm brewing. This also directs to the fact that the growing web of social media platforms are mutually dependent on each other and cannot break free easily. Not only that this brings the audience and users of the site into a complete circle where all are inter-connected. In such a scenario, do the users get a right to vote on such policies? It is a valid question. It would make sense if the policy has rather been formed based on user’s feedback but if it is not then, things are definitely at stake.

Another hint from this event is towards the future of the social media turf war, where sites may lock horn over issues of web space and information sharing. Given the fact that a user generally shares a lot of personal and professional information online, he would be at the receiving end of a bitter policy. So, though it is accepted that the social media platforms are nothing without their users and they humbly acknowledge that, let’s hope the users still have a good say in matters that affect them.

Image Courtesy allthingsd.com

 

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Moving onto Multiplicity

Posted by on Dec 04 2012 | entertainment industry

When the television was not there, one could just dream of it but now, everything seems possible. The vast expanse of technological possibilities has just touched another milestone with multiple platform features. Multiple-platform is a simple idea that would allow people to watch videos, movies, telecasts over any chosen medium of mass communication, be it television, computers or mobiles.


 
Maximum Coverage: If a tele-series or a movie feature is going to be telecasted or can be viewed on multiple platforms, it becomes a total win for the producers. In none of the other ways can one imagine to cover a larger part of the audience as this one brings increased viewership.

More Sponsorship: Use of multiple-platforms allows for more media space and new opportunities of sponsorship. This one is a welcome thing for both the feature makers as well as the advertisers, who can catch on the prime time slots.

Connecting the Dots: Multiple-platforms allows producers to set up a virtual environment where viewers can be involved in a game setting and the plot be spread out over different slots. They would have to chase the story over platforms to keep pace and get the story together.

Ease to Fleet: For viewers, it becomes an easy option with a feature that may have compatibility with multiple platforms, allowing them to reach out to any available option at hand to watch it. This leaves out no issue of missing out on the favorite show.

Catch on Later: In other case, one may choose to do otherwise, if the same feature has different slots of appearance on multiple-platforms, one can choose to catch on the show later if missed out on an episode. Apart from that one always has the option of recording a show for a later watch.

With media houses vying for developing products that has multiple platform compatibility, people are just in for more entertainment, with flexibility and ease redefined. Life could not get more entertaining than this.

Image courtesy cdn.pocket-lint.com

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