Author Archive

SEO Copywriting- 5 Must Knows

Posted by on Sep 14 2012 | SEO Copywriting

Search Engine Optimization or SEO as we know it, is the skillful manipulation of keywords in a website content so that it receives a high ranking from the search engines and hence, attracts more traffic. Here are the 5 things one must advertisers and content writers must know about SEO copywriting-

  1. The Right Keywords – SEO works on a basic principle- insert the right keywords at the right places in an article. Do a short research and find out the keywords that relate to your business that are most likely to be searched on the various search engines, Google, Yahoo, MSN etc. Insert the keyword at times 3-4 times in your article, in headlines as well as subheads.
  2. Analyzing Competitor Websites – SEO is a race of its own kind. It’s your approach towards SEO copywriting that will win you the race. To get it right, go on to your competitor’s website occasionally and get an access to what is making Google rank their website on the top.
  3. Title Tags and Meta Description Tags – Title tags have enormous ranking value. Be the attention seeker, if you have to survive in this market and make your links clickable by using unique title tags on every page of your website and optimizing them.
  4. Content of an Article – The quality of content must be top notch. SEO copywriting relies on the use of the right keywords at the right places. It may put you in the spotlight for some time but it is up to the content whether you stay there for long or not. The quality of your content decides your customer’s interest.
  5. Writing Links – Build links that are perfectly search engine optimized and are reader-friendly. Building user friendly links will enhance your site’s ranking. Also ensure that you get your keywords into the link text.

SEO copywriting can fetch you great results if you get it right. The world of web may be over used, but it is here to stay, leaving the only option to marketers – Grab the attention!

Image courtesy InternetNewZealand.com

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How to Find Professional Writing Services in India

Posted by on Sep 10 2012 | Content Writing

Every business in order to sustain and develop needs professional writing services. Be it for digital advertising or for print, the writing process must be efficient, relevant and reader friendly. For this purpose, many entrepreneurs, website owners and marketers are on the constant hunt to find out competent writers that are able to bring in the quality content that attracts traffic, persuades and sells. A necessary financial investment, it offers long term advantages in terms of increasing business sales and saving time.

Digital advertising markets are supremely aggressive in India, popular for delivering the most creative content in the whole of world. Here is how you can hire professional writing services in India-

  • The Freelance Writers -Hiring freelance writers gives you the freedom of whom to choose, when to choose and who to choose. Here, you can hire a writer on project basis and need not get into the other agreement formalities.
  • Outsourcing Content - Outsourcing content on the web is a result of more and more writers willing to take up projects on different subjects and from different parts of the world. But, while outsourcing the content, make sure that you check on the qualifications of the author.
  • Hiring a team of Writers – If you are starting a new business, you need a team of content writers to help you build a strong web presence. You can hire content and creative writers by yourself through job portals or hire a writing firm to help you build a community. Many such firms also provide other specialized services such as SEO Copywriting, web designing and development etc.

There are a number of such professional writing agencies in India that specialize in working for international clients and provide top notch content to all.

Image courtesy www.emptyshop.org

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Effective Social Media Marketing for Small Businesses

Posted by on Sep 06 2012 | Social Media

Social media is probably one of the most aggressively used marketing tools of our times. The magnitude of the effectiveness of the various networking websites can be judged by the fact that many bigger firms today are spending more on their getting their social networking right rather than on their advertising campaigns. Here are some tips for effective social media marketing for small businesses-

  • Join Facebook Groups- Joining specific Facebook groups will help you meet other businesses and do you can conduct your research in a better way.
  • Focus on the Target Audience- If you have just created your Facebook page or a twitter account for your business, focus on your specific audiences rather than all users. If you are selling a product for the teenagers, spread the word on the youth groups and forums, not on a page created for the single moms.
  • Videos- Videos can be an extremely powerful tool in getting your business its own share of word of mouth publicity. Target the trending topics and make use of the popular culture. People love and share what they can associate with and giving them something to talk about will always do you good.
  • Set up a Blog- Blogging will get your business an instant identity. Blog about topics that are related to your business and make full use of SEO. Use tags and categories to increase traffic.
  • Unique Content- If you have just set up your Facebook or Twitter pages, provide your fan community with some uniqueness. Go online, find out the latest trends that rule your industry and keep posting your pages with interesting and unconventional content to keep them booked.

For startups and small businesses, building up a fan community, tapping the right audiences and the right communication can be a real test. So, while the above tips are good to follow, it is also advisable to test the waters, survey the competition and understand the market well before embarking.

Image courtesy Bolder Image

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5 Tips for the New Blog Writer

Posted by on Sep 04 2012 | Blog

Blogging is a great way to share thoughts and ideas on your own customized web space. For some people, it tends to be a creative outlet and for professionals, a great way to jumpstart a business or enhance SEO quality of their website. If you just started a new blog, read on for some great tips-

  • Use the Sharing Features - Sharing features are probably the biggest advantage that blogging has to offer. Once you have posted an article, share it on social media channels such as Facebook, Twitter, Stumble upon, Tumblr, Reddit. If it’s a picture post, you can share it on Pinterest. Sharing will increase traffic to your blog and will get you spectacular exposure.
  • The Importance of Pictures - A picture is to a blog what a camera is to travelling. It is an essential tool that gives your reader an insight into what is being talked about. It enhances the aesthetic aspect of your blog, keeping your readers hooked.
  • Keep SEO in mind – SEO is an important tool for any blog. As a new reader, you must know that blog optimization is a part of search marketing. By using certain tags and categories, you can link and attract more readers to your blog and hence, to your business website.
  • Quality Content – Content over quality, always. New bloggers in the block must focus on the quality of the content that they post on the blog. Your readers may like the pictures and design of your blog but nothing works over or better than the quality.
  • Interact with your Readers – Interacting with your readers is important for feedback. The readers may communicate with you by commenting to liking your blog posts. A healthy interaction with your readers will help you understand their expectations as well as perception about your writing.

Blogging is important for businesses as well as for any writer to share his work or pictures. Go on and make the most of your blog.

 

Image courtesy succeedasyourownboss.com

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5 Essentials a Travel Writer Must Carry

Posted by on Aug 27 2012 | Travel Writing

Travel writing is one of the most delightful activities for most writers. Given that travelling across the world is one of most followed passion for many individuals, a travel writer does the job of recreating a place on paper for a curious reader. Since many readers travel to a place without actually getting there, travel writing has to be information dissolved with creativity.

Here are the 5 essentials that every travel writer must carry with him for a better experience-

  1. Photography Equipments- A travel write-up is incomplete without the pictures of the place visited.  As a travel writer, your aim is to take your writers to where you already have been, through your words and pictures. For this purpose, make sure you carry photography equipments with you wherever you go. Carry your DSLR camera, batteries and charging devices.
  2. Backpack- An explorer cannot afford to carry a heavy baggage wherever he goes. A travel writer has to have a backpack that perfectly fits all essentials – a few light clothes, body care kits, headphones etc. As a traveler, you may not always get the luxury of living in hotels and well organized places. Carrying a backpack is the need of the hour in such circumstances.
  3. Map and guide books- A few places that you visit may not have the sign boards to guide you everywhere, hence, a map is a must for all those who travel into new places and especially travel writers. Guide books can be second priority as the deal is also about travelling into the lesser known.
  4. Sharing devices- Many a times, some of the best write-ups turn out to be the ones written on the spot. Sharing the pictures of the place on the social media websites before a travel piece comes out is also a great way to keep your readers wanting for more. For this purpose, always carry your laptop, IPad or any other device that keeps you connected with the rest of the world.
  5. A Notebook- Carrying a notebook may sound ancient, but it’s a must to have in your bag. One cannot write on a laptop while interviewing a local on the road. A notebook will help you get your facts right and collect the information too.

As they say, nothing is more enriching and enlightening than travelling. While you’re at it, ensure that you get the most out of a place using the essentials stated above.

Image courtesy ATCNA

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Love Cinema? Write for it!

Posted by on Aug 13 2012 | Blog, Cinema

The Tale of India Cinema

Ours is a country obsessed with cinema. Commercial cinema labelled as Bollywood is one of the most admired and successful industries in India. The industry rose to fame with the emergence of the Superstars and the reflection of trends on the audiences.

What Makes it so Magical?

Even within the film industry, there are mini branches that collectively make it grand.  There is regional cinema which pertains to the audiences of specific states, commercial cinema which focuses on mainstream Bollywood films and then, cinema produced by other countries. The grandeur of cinema lies in the fact that it isn’t just about producing films and showcasing them, but the way it is perceived by the world.

What’s Writing Got to Do With It?

It is undeniable that cinema produces a number of jobs. Apart from the technical aspects, there are jobs in writing as well as editing. If you have a penchant for cinema, doesn’t matter which kind or part of the world it belongs to, you can try your luck in writing for cinema.

There are several mediums that offer you an opportunity to publish your work. Here are a few you can try:

  • Blogging - To start with, you can have your own cinema blog. You can write on a number of subjects related to cinema such as Film Reviews, Film gossips, Critical analysis of performances on screen etc. Once you have a certain number of followers, you can make it a website and make it more informative for your readers.
  • Newspapers and Magazines - There are many newspapers and magazines that are devoted to writing about cinema and those involved in the business. E.g. Film fare, Stardust magazines. Once you have a substantial information and knowledge about a particular film industry, you can apply for a job with these mediums and be a writer.
  • Social Media – Writing for cinema in 21st century is beyond just print media. Once a film is out on the table, it needs promotion to grab attention. And just like other brands, it needs to build PR, which is done through mediums like Facebook and Twitter. So, if you are well versed with these platforms, go ahead and write for them.

Apart from these options, you can also try writing for a number of film websites, PR firms specializing in promoting cinema etc.

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5 Tips for Writing for the Fashion Industry

Posted by on Aug 09 2012 | Blogs, Content Writing

The fashion Industry, around the world is constantly evolving. Contrary to people’s perception, the industry is producing a number of writing jobs and is giving all those fashion addicts a chance to showcase their talent in writing through Social media as well as blogging.  Here are some of the tips for starters who wish to create a name for themselves in the fashion industry-

  • Be an Extrovert - Being an introvert in fashion industry will get no results at all. A writer needs to have journalistic abilities to extract information out of the people of the industry and hence strong communication skills are a must.
  • Industry Knowledge and Research – Fashion Industry requires an individual to have an in-depth knowledge about the trends and products. There is no pre defined style that works for a longer period here and hence, a fashion writer must be aware of the ongoing changes in the products of the industry.
  • First Hand Information - If you are writing about a certain topic, e. g high waist pants, you must go and try the product by yourself. You need not necessarily indulge in the products but get first hand information of what you are going to write about.
  • Make your Article Interactive – Fashion is a subject that everyone relates to. While writing for the Fashion industry, keep your article interactive and creative. Ask your readers questions to keep them hooked to your article.
  • Follow other Magazines and Blogs – While you are in fashion writing business, subscribe to fashion magazines (E.g. Vogue, Cosmopolitan, Elle etc.). Reading such biggies will give you a great knowledge of the ongoing issues and trends.

Apart from the above mentioned tips, a writer can polish his or her skills by reading a number of fashion blogs and forums.

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Popular Culture and its Effect on Advertising

Posted by on Aug 04 2012 | Advertising

Advertising has come a long way. Since the inception of the whole concept of persuading the general population to buy a product, it has seen many ups and downs. A number of techniques have been employed to sell products of a specific brand. The creative minds at work employed the use of Radio, Television, and Internet through common people, Singers, actors, athletes, cartoon characters  to almost anything that has the potential to plant the idea of action into the minds of target audiences.

All during this evolution, it’s interesting to note that what has remained unchanged is the effect of popular culture on advertising. Be it any country of the world, what remains popular amongst the population also gets into spotlight with the brand image revolving around as a guard. For instance, Amul butter ads. None of the Aml ads have ever asked any audience to buy their butter and still no brand has even come closer to selling as much as Amul does. But why is that so? Advertising that reflects popular culture attracts attention and people relate to it much better.  Once that idea seeps into the common man’s mind, the product gets picked up first in a super market.

So, when the most popular actress of India got married to actor, Abhishek Bachchan, Amul came up with this popular Print ad. And, this is a trend.

Another aspect is the affect of celebrity endorsement. Celebrities are always in fashion and are admired. So, if a brand combines a great product, a celebrity and a bit of creativity, it’s a win-win for all.

Many a times, advertising tends to have an effect on popular culture too. The products we see on our idiot boxes or the brand pages we like on Facebook automatically register a presence in our subconscious minds. And, once a person gets to a market for shopping, the product with the greatest impact on our minds wins the race.

In a way, it is totally appropriate to say that popular culture and advertising are helping each other. Advertising is taking the advantage of popular trends that sell and popular culture in return, is strengthening its roots.

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Thumb Rules of Grammar

Posted by on Jul 19 2012 | Content Writing

Do you also feel that good content is one that entails perfect grammar and punctuation? Every careful content writer would feel so! So, what are the points that you pay heed to when you write? Are the ones below among them?

1.    Active vs Passive. As far as possible, use the active voice. Using passive voice is necessary only if the object is unknown. So, if you were to write ‘Sita ate the grapes’, avoid writing “The grapes were eaten by Sita.” With the need for content to be more conversational and interactive, active scores much better over passive voice!
2.    The Subject-Verb Agreement. This often happens in long-winded sentences. While talking about the subject, the mind meanders and forgets that a singular subject always takes a singular verb, and a plural subject a plural verb. Starting a sentence with “It is a good source of energy…” and losing the way into “… and provide substantial amounts of…” is a clear indication of a writer lost in their own thoughts!
3.    Into vs in to. ‘Into’ is used to indicate movement from outside to inside of an object, e.g. ‘Hari dropped the coins into the jar.’ ‘In to’ is used when you wish to say, ‘The robber turned himself in to the police the next day.’
4.    ‘That vs ‘which’. The use of ‘that’ is for essential or known clauses, while ‘which’ is used when referring to non-essential or unknown clauses. Examples would be:
‘The soap that we buy is out of stock.’
‘The soap we bought from that market, which also has several wine shops, smells very good.’
‘The band that played the other night has a very young guitarist.’
‘The band playing now is from Dublin, which is where popular Irish music originated.’

5.    Correct Placement of Modifier.

a.    An action must be followed by the actor. Therefore, it would be incorrect to say ‘After buying the vegetables, the trolley hit Nelly.’ Now surely, trolleys don’t go veggie-shopping! The correct sentence formation would be:
‘After buying the vegetables, Nelly was hit by the trolley.’

b.    Modifiers should also always be inserted right next to the words they modify. So, it would be incorrect to say ‘My boss gave me the papers he had taken print-outs of in a file’. Obviously, print-outs cannot be taken out in files!. The correct sentence formation would be:
‘In a file, my boss gave me the print-outs had taken out.’

Now, don’t you think taking care of the above will help you write better and more effectively? Feel free to share more such instances of incorrect grammar of used.

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Writing E-books – Is it that Simple?

Posted by on Jul 01 2012 | Content Writing

E-books, as we know it are the published books in digital format. They consist of both text and images and are readable on devices such as computers and mobile phones.  With an easy access to the Internet to a lot of readers, a large number is shifting from printed books to e-books. The young writers of this day are aiming at getting their e-books published rather than the printed versions due to the reach of the former. But is it that easy to write an e-book?

Writing an e-book, first of all is not a child’s play. It requires an equal amount of dedication and commitment as it is required in penning down a printed version of a book. Writing an e-book is different from the conventional book writing in terms of its purpose. It may be intended to promote a business, bringing traffic to a brand’s website or to create a specific image for a brand. There are three P’s associated with an e-book- Promise, Purpose and Price.

1.    Promise - Before starting to work on your e-book, you need to think of the promise that you are delivering to your readers. Why will a reader buy your e-book? Do you have the content that may be interesting to a specific set of people? Put yourself in the shoes of your target readers and ask yourself- what length of the book will be apt? Do I need pictures also? It is then, that you will be able to see through it clearly.

2.    Purpose - What is the purpose of you writing the e-book? Do you want to publish your book to promote a specific brand or a product? Well, reasons may vary. But as a writer, you need to figure out the length of the book depending on the purpose and the subject.

3.    Price - Based on the promise delivery and purpose of your e-book, you need to decide on the price of your work. Itis one of the trickiest parts but is indispensable too. The price of your e-book also depends on the length of the book. Of course you can’t charge peanuts for a book 300 pages long or a many dollars for a book of 30-40 pages for that instance. Some of the points that must be considered before you fix up on a price are- the recovery of the cost, the ‘feel good factor’ being delivered and the subject of the book.

Though it’s not difficult to get your e- book published, but make sure you follow these points to successfully get your first e-book published with a well known website.

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