Author Archive

Blogging blunders

Posted by on Jul 23 2011 | Content Writing

While moving around the street, you suddenly come across an incident which you feel is somewhat not right. You may feel helpless while not being able to provide any solution to the problem on the spot, but you still have a door open to provide a vent to your feelings – blogs! All you need is the ability to express your thoughts and opinions about several issues that you experience in your life. Click on any of the blogging sites and create your own blog in just a few minutes and start bombarding your views and opinions about relationships, socio-political issues, international and national issues and many more. There are numerous blog writers who act as the key to this friendly and interactive platform for the readers and visitors of a particular website. Blogging has become the new heartthrob for people who want to have their own space in the huge world of internet and still get enough eyes to get a glance of their personal take on several issues.

But one should never forget that there are other people who are also involved in blogging. Professional blog writers need to follow few dos and don’ts while writing a blog for a particular business enterprise or while creating their own blogs. The most common mistake that the blog writers often commit is their inability to gauge their specific audience. Bloggers must put specific information about a subject only in the blog. Overdose of information may invite a lot of yawning and annoying reviews from the readers. Sometimes, we often try to be the jack of all trades, but at the end of the day, we end up being the master of none. After all we are human beings, not all people are gifted with everything. But each one of us does have a gift and we should strive to brush it up in order to be the best. Same is with the bloggers. A banking blogger interested in lead generation for small business lending must not waste his/her time in blogging about mortgage market. A blogger attracts maximum readership when he/she writes about subjects which he/she is well-versed with. Stuffing a blog with more than one topic is also another mistake that the bloggers often commit. Deciphering a single topic is much easier and comfortable and it holds on to the attention of the readers for a longer time.

Being inconsistent on the frequency of the publication of blog posts also adds to the woes of bad blogging. A consistency in the frequency of publishing blog posts helps in increasing the visibility of the blogs and in turn the website also. In case of personal bloggers, there’s no point of writing some unnecessary details about your personal experiences. One should to try to make it interesting and readable by getting on the shoes of the readers. Grammatical and punctuation errors are the most irritating part of blogs. Readers will not even bother to go through the first few lines of the blog if there are countless grammatical errors in the beginning of the blog post itself. A compelling headline also holds an important place in creating a brilliant blog post. A company’s blog must address the problems of the potential customers. This will only help in pulling more and more customers to the company. As blogs are interactive platforms, people do comment on particular blog posts in order to put down their own views about the post. Most of the bloggers do not pay heed to such comments, but that’s the right way to make the blog a readable one. Sharing the blogging expertise with the other bloggers helps in enhancing the quality of the post.

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Creative Writing Services

Posted by on Jul 04 2011 | Content Writing, Copywriting

The beauty of words, organised thoughts and flair of language is what makes a piece of writing creative and interesting to read. Creative writing not only includes topics like fiction, non-fiction, essays, poetry and drama but also includes technical and professional writings. Every individual would love to read something that makes him imagine and form a picture in his or her mind. Creative writing does the same by using words that take the reader to the next level of imagination, where h can literally picturize what he’s reading about. People who indulge themselves in creative writing are known as the creative writers. Creative writers are responsible to bring their experience and quality content on the websites so as to increase the popularity of the website.

Creative writing services are the reason that makes a website have valuable content and build the online business by writing effective material. Innovation and professionalism should be the requirement for effective content. Creative writers work behind the screen to bring the best writings with all relevant information that the readers look for on daily basis. Effective creative writing is the only reason for you to drive traffic to your website. It is important that one gets the best creative writing service in place to make ones website content rich. The idea is to keep the reader engrossed from the very beginning of the article to the very last word. A good team of creative writers can be the key to success when it comes to website content. Creative writers are probably the best people who’ll understand the need for good and relevant content. Their experience and knowledge plays a very effective part in their writing style and eventually in shaping your writing requirements.

To really convince the customers and readers, creative writing services becomes the need for every website that gives it an online recognition and cost effective publicity. Although content in itself has multiple derivatives but creativity in each of them is what adds value.

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Adding credibility to a press release

Posted by on Jun 24 2011 | Blogs, Content Writing

Press Release is a cost effective way of announcing a new product, a new service or an upcoming event. Press release writing is different from advertising writing, in the sense that you cannot really brag in press release content.  The content for press release has to state the facts as they are. Sure you can list down the plus points and hide the negative ones, but you cannot use too many adjectives and make the content all fancy.

For press release writing, there are certain things to be kept in mind. The first being the title of the press release. A catchy title is what will make the reader, read the content. If the title isn’t attractive enough, no one will really give a glance to the content. Press release content should be presented in such a manner, that the reader can visualize what you are trying to share; therefore providing a detailed description along with examples can be beneficial. When writing content for press release, make sure you add the sources from where you got the news.  If you are stating statistical facts and figures in the content, make sure that what you share is absolutely correct. Another point which is to be remembered is that, you don’t add jargons in the content. To make the readers, read the content till the very end, try including reasons about why the press release is meant for them. The last important factor of a press release is the news it carries. The news should actually be substantial enough to be made into a press release.

Press releases add a lot of credibility to the product as well as to the company, so it is necessary that the content has the ability to attract the targeted customers.

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Get more visitors and search engines through quality SEO copywriting

Posted by on May 25 2011 | Content Writing, Copywriting

When you open a website, your eyes go through its graphical features more than its content. But the content of a website holds a very important place as far as the popularity and rank of the website is concerned. Recently, businesses all over the world have realized that internet is a wonderful platform to explore new marketing possibilities. Online marketing is the new buzzword in the business world today. Millions of small and large business enterprises worldwide have their own websites for a better hold in the market. But building a website is not just enough to attract visitors and other business prospects. SEO copywriting is an important tool while building a website for a business enterprise.

SEO copywriting is one of the fundamental components of internet marketing. SEO copywriters are responsible for producing content that is liked by both the search engines and visitors. A human vision becomes impatient when it does not get its desired information in front of its eyes. Content with complicated vocabulary and haphazard information does not add to the quality of content. Fresh and simply written content attracts more visitors and search engines. This is what SEO copywriting is all about.

A professional online advertiser and a regular blogger always look for more readers for their blogs or websites. SEO copywriting plays a vital role in bringing more readers and web spiders for a blog or a website.

Keywords used in a SEO copy are generally the name of the website for which the copy is being prepared for or the words from the supplied content. The keywords must be positioned cleverly in the web content and these should be of precise length. Apart from optimizing the webpage content, SEO copywriting services also includes optimizing other page factors such as page title, headings, keywords, description, and ALT tags.

SEO copywriting is more effective when there is a lack of search terms to target, the competitiveness of those terms are low or mediocre or when the internet marketing campaign is long-standing.

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Posted by on May 06 2011 | Content Writing

Content outsourcing has evolved itself to a more mature stage today. It is a process where companies outsource their content requirements to niche content development companies or individuals working as freelancers who specialize in developing content for other companies. The content requirements can be for their journals or websites which require constant up-gradation in order to ensure that the client, customer or the visitor is engaged because of the content and keeps coming back to them. Content is an essential part of the search engine optimization scenario and makes sure that the website retains its visitors through high visibility. Readers who have a large appetite for news, tips, reviews and articles will only come back if they are provided with a large variety of readable material.

Many people who develop websites don’t have requisite knowledge to complete their websites. In order to deal with this situation it is advisable that the content outsourcing agencies are roped in, this provides a personalized and expert service that meets the specific demands of their client. Content outsourcing is a process which has various integral services like content creation services, editing and proofreading services and indexing services.

Content creation ideals with the creation of journals, books, reviews, features, blogs, websites, articles, reviews etc for publishers as well as non-publisher clientele who require large and quality based content. Editing and proofreading services take care of editing work for technical, creative, non-fiction and fiction documents of all genres. It can create and transform a subject into a proper concept. Indexing services develop an apt book indexes that are prepared keeping in mind all the client specifications. Content outsourcing is a more cost cost-effective method as compared to appointing a whole team for your organization, this mainly ensures timely work that is extremely important for websites.

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Art of Copy Editing and Proof Reading

Posted by on Apr 14 2011 | Content Writing

While writing an article the concern is not only conveying the facts but also conveying it adeptly, so that the reader can comprehend and analyze the content in an apt manner. Just as writing requires skill, so does copy editing and proof reading. The steps that complete the process of publishing include Copyediting and Proof Reading which concludes the whole process. Copyeditors analyze, transform and process the copy to make them more intelligible and easy to understand. Their job is to look at the bigger picture by making it complete. They ask questions regarding the purpose of the author and the reader’s ability to best comprehend the text. They also edit and check for spelling, jargon and semantics. They follow the 5 C’s rule to make the copy: complete, concise, clear, correct and consistent.

A Proof reader on the other hand scrutinizes on each letter and corrects the mistakes of punctuation, syntax, verbiage and text art. It comes at the latter stage of the process, after which the copy goes into publication. Proof reading requires a keen eye for details and high level of concentration. Though both Copy editors and proof readers check for corrections but proof reading puts an extra emphasis to catch other mistakes that the person who does the copy editing misses on to. For example- alignment, captions, columns, dates, headlines, spelling of names, alphabetical arrangement of lists and sequences.

Editing is an important aspect as a single mistake can destroy the whole essence of the text and consequently comprehension. Even little mistakes like spelling, punctuation, grammar can be embarrassing, resulting in spoiling of the image or even financial damages. We are what we write. And this should reflect in the article or the content, because the ultimate motive is to make professionally appealing.

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Act smart and hire affordable content writing services

Posted by on Mar 25 2011 | Copywriting

Do you want to get the most attractive and unique content on your website? Do you actually aim at capturing your potential clients by writing just anything on your website? Well this is certainly not true. All you need at this time is the expertise of content writing services. Instead of putting up regular content on your website, you should try and seek some help from the content writing services which are in abundance in the market. Relevant and informative material on any website is appreciated by the search engine which further helps the online businesses to get good page ranks

Affordable content writing services are offered by the expert writers which actually include revealing, relevant and innovative content for your website. If you actually want to turn your bland website into the most viewed and active in the cyber world, then you have to look for the best content writing services in the town. With increasing competition in this field, the services provided by these expert writers are really affordable which further makes it a good option for the online businesses. Is your website actually offering what your reader wants to read or view? Well only a well written and useful content will decide the visibility of your website.

Writing a magnificent and fresh content for your website is urgently required in order to allow it to extract the best from the search engine ranking system. If your website wants to make a strong grip in the online world, then you have to hire content writing services which will offer great results and that too at comparatively lesser prices. The actual intelligence of the owner is to hire the right service for his website because a single wrong decision can actually prove disastrous for your website.

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Web copywriting services

Posted by on Mar 07 2011 | Copywriting, Uncategorized

Web copywriting services is very crucial to any given websites internet presence. What started as a medium to access data from multiple locations has today grown into a behemoth of information with multiple applications; yes we are talking about internet. The most important part of the internet is a website and what plays a pivotal role in judging it as a good website is its content, besides a good website design and a good search engine optimization plan.

In today’s growing internet space where numerous websites are added every day, one cannot ignore the high value provided by web copywriting services. These services are designed and fabricated to enable you to gain a higher return in this world of internet revolution. Web copywriting services have a holistic approach while dealing with your website. They ensure that the right keywords are incorporated properly in the website content besides shaping the content so as to give it a direction towards your target area. For a website the importance of web content writing service can be gauged by the fact that an average user spends just about seven seconds on any website. If this is the case then the efficacy of the websites content stands with the highest priority. Web copywriting services ensure that your data is accurate to the last integer, it adds presentably and brevity to the content and it makes sure that the data is accordance to the website structure and the intended audience. Web copywriting services which are cost effective and have a larger impact have now become an inevitable part of a successful website plan.

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Business writing – The essentials for corporate communication

Posted by on Feb 05 2011 | Content Writing

Communication plays a vital role in establishing relations and business writing is the key to effective business communication. Business writing is basically a way to connect with the intended reader in a professional manner. Establishing a certain amount of connection with the reader is very important so as to be effective. Business writing is used for various kinds of written forms of communication, such as business letter writing, corporate mails, company profiles, etc.

Business writing is increasingly becoming an important factor in today’s dynamic business environment. Well written business letter writing plays a fundamental role in gauging the writer’s business understanding. Professionalism and crisp language is very much obligatory in business writing.  Business writings are used for internal as well as external communications. It is very important to take care of the language’s tone, clarity and the use of words while business letter writing. The person writing the business letters must use the language, keeping in mind the reader. The tone of the language used and the words used should be in accordance with the purpose of the letter.

The content used while business writing must be precise and to the point. The content must also express clarity as well as simplicity. The reader of the business letter should be the focus of the writer. The ultimate point of any writing is sending the message across. Using unnecessary technical terms and making the content bigger will not result in efficacy.

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