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Amazing Spider Man: Brand ‘Webb’ Sells… and How!

Posted by on Jul 12 2012 | branding, Cinema

Ok, for all those Spiderman fans out there, this reboot is definitely worth a million drools….no, not for the Lizard Man! It is for the all-new avatar of Peter Parker, adeptly played by Andrew Garfield. The swings, the webs and the zaps are all there – and in a brand new package.

So, what is it that makes one say, “Move over Tobey, your character’s been web-jacked”? Well, it’s a well-concocted blend of more realistic results of action sequences (remember the bruises that actually show till the day after?), the depth of emotions (scenes with Aunt May, Uncle Ben and of course, the love interest, Gwen Stacey, played by Emma Stone), and to top it all, the deliberately depicted inadequacies of the super-hero before he dons his role as the saviour of the city.

The story delves right into the root of how it all began. From the dilemma of separation from his parents at a young age, to growing up with his Uncle Ben and Aunt May, dealing with the trauma of his parents’ mysterious disappearance, and the wound that this childhood circumstance leaves in a young Parker, the drama unfolds and does so adeptly. The emotional confabulations, the romantic impasses and the ever-raging inner turmoil are beautifully executed through the boyish charms of the dashing Garfield. A budding photographer cum scientific genius-in-the-making takes on the ambitious and almost evil-incarnate Dr. Connors, the Lizard Man. While good triumphs, it always has a cost attached to it – which unfortunately is in the form of human lives lost (viz. Captain Stacey).

So, what makes this whole package so sough after? Is it the stunts? Is it the raw emotions? Or is it simply brand ‘Webb’ that makes it all so delectable?  The flick is worth watching to find out.

 

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