Word limits. Those gears that are meant to check/accelerate the write-o-meter while writing copies. When writing content with decided word counts, it is the job of a professional writer to ensure that he/she covers all the content that is supposed to be covered, with adherence to stipulated limits. Most content writers face the problems of word counts on two basic scenarios.
Firstly, the writer experiences a problem when the assigned project calls for a word count that is significantly more than the information provided. The second situation arises when the word count is too limited to provide all the necessary details in detail. The relative question of the nuisance-value of the two situations varies from writer to writer.
However, here are some tips to beat the blight of word counts by practicing some simple strategies in order to ensure that you don’t end up tearing strands of hair in frustration:
Manage, and more!: It is vital to create a rough draft of your copy, chalking out all the points that you wish to explain. Planning and organising have a huge role to play in your ropewalk with word limits. Make notes of all the essential material to be written, related content for relevance and stressing your point and creative garnishing to enhance interest.
Get Into Character: I don’t know many writers who use this method but whenever I’m presented with an assignment, I always make it a point to ask who the target audience is. Then, I try to put myself in their shoes and ask myself, “What do I want to hear?” (Yes, content writing does tend to play the flute to audiences. Blame it on the client, I say!) This gives me a good idea of what is necessary to be prioritized. Speaking of…
Prioritize: Content writing calls for certain de facto protocol measures. As it is more or less a varied field of topics you’re dealing with, there isn’t really any rule of thumb to follow. Let’s say, for example, that you are dealing with a company profile, which has to be written in 500 words but has important information covering a good 4000 words or so. What you should do is to use that trusty notepad of yours to write brief notes on what is absolutely essential to be included, subjects that can be dealt with in a line or two or integrated with related topics and stuff that can be done without. While creating sub-sections for summarised content copies, ensure that the topics are a wee bit generic, so as to add more material under one sub-head.
Embrace the Internet Like a First-Born!: This is crucial when there’s a word count of, say 1500 words, with provided information stretching to about 300 words. Look up the web and read material that is related to your subject. Imbibe certain phrases, terms and studies to stuff up your copy.