It’s late in the evening, you’re inside your content writing office, sitting on your content writing chair and screwing your eyes in concentration at your content writing computer. As a polite reminder, your boss IMs you that the client needs his articles ASAP (translated to ‘now, if not sooner’). You look around wildly, seeking some much-needed inspiration in vain; your mind seems to be running weary circles while your eyes gaze glassily at the screen. Yes, you’ve hit the dreaded writer’s block.
Professional writing demands consistency. As a writer, your job is to regularly churn out content that is similar in terms of tone, style, quality and quantity. “Be like the tortoise, not the hare,” as some stern seniors would exhort the rookie writer. But that’s something easier said than done. At some point, the creative nectar dries up, the Eureka moments you provided your readers are dead as a dodo, and you seem to be using repetitive phrases, words and even article structures.
However, there are some tips to follow so as to salvage something out of your mind-numbing writer’s block. This is no cure-all prescription, but might come in handy during those blank ‘stare-at-the-ceiling’ moments that all writers are wont to suffer at times:
· Scribbling is something that might have earned you a slap on the wrist with a wooden scale during your rug rat days, but as a writer, it is all but encouraged. Whenever a creative thought or an innovatively carved sentence enters your mind, scribble it down and save it for later. These can prove to be your saviours during writer’s drab.
· Infuse variety in your content selection. Even an exotic travel destination like Hawaii can become a mind-sore if you write copies on it every day. Switch to that pending work for Stocks and Investments; trust me, the change will be so refreshing that you will automatically deliver a good copy.
· Use the 3-Source rule. While writing a copy, always have at least three different sources that envisage the subject from distinct angles. This gives a better picture and allows for more detail, not to mention convenience for you.
· Finally, leave that stuffy cubicle for a while! Get out of the office for a few minutes, talk to a friend, have some tea (that sharpener of a writer’s mind!), get some fresh air. It helps, especially for us erstwhile creative folks!
Good content and creative juices do not stick to a timetable; they could happen during a bathroom break or stubbornly abstain despite tedious hours of brainstorming sessions. So, don’t take any chances, chalk up your own Plan B for the next time you plunge down the writer’s block-hole!