Logos have always managed to create a place for the business in the corporate world. These tiny little symbols hold the power of making an enormous impact on the entire macro-environment of the business. Some of the most well-renowned and impressive logos that represent great companies today have a unique story to tell. Thee logos were never conceptualized in the way they have been perceived. Nevertheless, they are a tremendous hit. Here are a few

The McDonald’s Logo: The M here was never meant to be an M. It was rather an arc that was at the time of the conceptualization of the idea, was used on the sides of hamburger restaurants. The logo however, became popular as the M representing McDonald’s and since then is communicating the same view.

Adidas: Not only the logo of brand Adidas speaks of a story, the name to is an abbreviation that a few know about, Adidas stands for all day I dream about sports. The symbol or the logo of Adidas represents the peaks of a mountain that represent future growth.

 Sharp: This Japanese company has a logo communicating only its name. However, this simple logo too clearly conveys its essence to the world. The font that has been used in the logo has sharp edges and a sharp color. The name of the corporation itself comes from the product that it sold during its incorporation, which was a mechanical pencil (the Ever-Sharp).

The above cited examples give a clear vision of the power of a logo. Perception also plays an important role in what a logo communicates to the outer world. Logos hence can be considered as a powerful business tool that holds the capacity to attract customers.

When it comes to clients, frowning is the initial expression that develops in our face. That is of course not the same story for everyone. Yes, some people can take a sigh of relief on that, or pacify their hard feelings which was about to brew in! Dealing with clients is supposedly the most challenging task one can imagine in his/her lifetime. To generalize it, one of the toughest jobs in the world of business and marketing. Effective communication is what drives an interaction with a client. If you are bugged with amount of good work that is being reflected on your website, you are likely to end up with an extremely raised bar of expectations from the probable clients.

Few of us would definitely agree with the fact that sometimes, the frequencies of thoughts of the clients tend to change. Communication stands to be the sole tool to read the mind of the client. However, loopholes and gaps in this communication are bound to occur. We just can’t pretend to be anything else than humans! So, arguments and agreements are a part of this entire story. In order to avoid embarrassing and outrageous situations while interacting with the clients, here are some dos and don’ts

• Start with a bang – Initially, it is extremely important to know each and every inch about the business of the client. The products and services, corporate culture and the USP of the client are the few features one needs to study before even starting the communication process. Understanding their needs and the sole purpose for the meeting also holds an important place in the interaction session. Some clients would stay a little skeptic before devoting time to the interaction. Staying with the passive mode of the client won’t help in making the encounter a fruitful. It is important to make them feel that this entire project aims at developing and refurbishing their entire business enterprise.
• On the record – It is always a huge headache to get back to the client and retrieve all that was demanded. Moreover, it is extremely embarrassing. Keeping a good record of what the client has said is extremely important in order to focus upon the work lying ahead instead of going back and irritate the client for no reason! CRM systems have come up as the best weapon to deal with multiple clients at the same time.
• Do the listening – A website and the business of a client is all about them, their marketing strategies, their customers and their take on the market. Sitting mum is absolutely not a solution, but it is important to be patient enough to listen to the requirements of the client.
• Speak up – Doubts are the biggest bug that can haunt you while interacting with the client. Do not let that bug grow itself inside you. Puke it out to wipe out all your confusions. There are a lot of facts which won’t be provided to you unless you ask for them from your client.
• Be patient – You are good at what you do and this is the reason you are interacting with your client. Clients are not necessarily replete with the knowledge about your job. Pacify your hump of knowledge and experience in order to suit the needs of the client. Listen to them first and then explain them the entire scenario.
• Make your communication count – The clients may not be available for reverting back your reply all the time. Thus, in order to make things easy for the client, it always advisable to collect all your questions and doubts in one single mail and send them. Since clients value their own time, they will appreciate if you increase the time that you have in communication.

Thus, following these precautions will always help you in making your interaction with the client a fruitful one. Moreover, they are not that tough to follow. You knew each one of it, but it’s just that you never wanted to implement it. Now is the time.

“Wherever you go, we follow” a tagline adopted by a popular networks co. not just aptly takes forward its brand but so subtly defines the whole essence of advertising. Buyers are always accompanied or so to say followed by sellers, they can never be alone. This definition is holding more truth and significance, especially today.

A traditional definition of advertising would say “It is a means of communication to persuade buyers to purchase the offerings of the sellers…” but in an evolving, encompassing and strategic era of today, this definition seems incomplete and humdrum. Advertising holds a much wider perception today and is growing by leaps and bounds in order to seep into the lives of the consumer.

Leaving apart the already exhausted channels of communication, advertising is shifting to more hybrid channels like twitter, blogging site and to company owned social media mediums like Facebook accounts and website pages. An effective communication no longer ends with a good TV commercial or an attention-grabbing advertisement in the print.

India is in a middle of a makeover where new strokes of brush define and reshape the way it has been looked upon by the world. New companies are barging-in and existent corporations are expanding to mammoth proportions. This change has started a ripple effect that is going in every direction, leaving no potential consumer in the way.

How advertising shapes up in India is going to be an interesting tale in the coming years. 1.2 billion Population, 114 languages, 214 mother tongue speakers and more than 8 major religions; need I say more?