David Ogilvy the ‘Father of Advertising’ has said that in this modern world of business it is useless to be creative original thinkers if you can’t sell what you create. Well now don’t go about thinking that your creativity is for sale. However if you want to sell then your creativity should sell too. In advertising no matter how creative your idea is if it does not help in yielding profits for your clients it is a failure. There was a time in 1960s when copywriters were given recognition and awarded for their creative geniuses ignoring the major intent of advertising which is to generate sales. Ogilvy felt that this act was exploiting the true purpose of adverting. To act upon the matter he launched the David Ogilvy awards that acknowledged the campaign of the advertising agencies that was successful in elevating the repute and generating ultimate sales of their clients. The winners of the award were rewarded 10,000 USD and for the losers what he had to say was: “if you my fellow copywriters or art directors want to win the award, devote your genius to making cash register ring.”

Nonetheless people have this inclination towards creativity that there are copywriters still making ads that would create brand awareness and not actually motivate the target audience towards buying. How much do you think those cute Zoo Zoos influenced you to switch to Vodafone from whatever phone connection you are using right now? But you definitely own one of those t-shirt with Zoo Zoos in them or at the least u have to have a sticker stuck in your refrigerator or phone. And did you actually go to the Benetton store to buy cloths subject to seeing those presidents in a lip-lock? But I am sure you do remember the ad now, don’t you? These advertisements create a frenzy, would make people talk about the product, create awareness however fails to make people to actually come and buy the product.

This marriage of creativity and advertising has always been a topic of debate and will remain so. It is left for the companies to decide how they would want to promote their products and services in the market. Creativity however can never be for sale.

Non- commercial music in India has never got the much appreciation it always deserved. In contrary to a very few bands experimenting with music in 80’s or 90’s when the west was flooded with the likes of Greenday, Def Leppard, Bon Jovi, Guns N Roses, Aerosmith etc, today there are many talented musicians who are experimenting with music across all genres and styles. The onset of 21^st century saw some great musicians coming together to produce music, India had never heard of. Today, there are some great bands redefining the Indian music culture entirely. Here are a few bands that have done some exceptional work in their music styles paving a way for a music scene across many cities-

Advaita- This band from New Delhi brings together eight talented musicians and their distinct music styles combining classical Indian music with western influence. The eclectic fusion band, as they call themselves has drawn its inspiration from various aspects of culture, love and nature. Their music is bliss to ears and great refreshment for the mind. They are a must to listen to, if you’re a fan of classical Indian music as well as soft western rock. The sarangi played in their music will make you fall in love with the instrument.

Half Step Down- The music created by the four members of this band is as fresh as a spring flower. Incorporating the elements of blues, alt rock, funk and reggae, Half Step Down is a Rock n Roll band from new Delhi, that boasts of huge fan following and is top amongst the music circuits. Their track ’Overture to Overspace’, got them much applaud and the vocalist, Dhaval Mudgal, an instant recognition.

Boomerang- Hailing from the North East hills of Mizoram, the five piece band brings an energetic vibe with their great compositions with the elements of modern rock. These guys have very well managed to get noticed having performed at many festivals and gigs across the country. Listen to them if you have a flair for rock music, they will not disappoint you. More than their music, they are known for a power packed performance on stage.

Jalebee Cartel- The band from New Delhi, is the face of Indian electronic dance music at an international stage. Consisting of three ex-DJ’s, who came together to exploit the best of electronic music. Having been featured on many radio stations across the world, they are the only Indian band experimenting with the club electronic music.

Bhayanak Maut- Very much different from the other bands I have mentioned above, Bhayanak Maut is a heavy metal band from Mumbai. The six member band with two vocalists incorporates a major mix of heavy guitar riffs with driving drums and vocals with heavy screeching. Though not a genre preferred by many, they are the best Indian heavy metal death band. Having performed in various music festivals, they are well recognized and have a huge fan following amongst youngsters.

Humour, in the correct hands it can be a beautiful tool that can hold your reader’s rapt attention. But in the wrong hands, it will destroy your fan base, leaving behind the lingering sound of crickets. But don’t worry; infusing humour to your blog is easy provided you know what you are doing.

Know Your Audience

Know who you are writing for. If it is very serious website such a humanitarian website or a relief website, then you should avoid the jokes. But if you are writing for a more general website, then a joke may spruce things up.

Be Tasteful

The golden rule of writing is to be tasteful when making jokes. Make a joke about a particularly touchy subject such as the holocaust and you will have a mob of pitchfork wielding thugs asking for your head.

Keep It Subtle

Subtlety is the name of the game. A simple but witty one liner is as effective as a 50 word joke if not more. Timing is everything.

Know When to Shut Up

I have noticed that the average good joke to bad joke ratio is 1:3. This means that every excellent joke you make, you sprout 3 average/nonsensical jokes. This means that by keeping your jokes to a minimum and spacing then evenly, you have a statistically higher chance of making good joke.

In the end, it all falls down to the writer. If the writer has a good sense of humour, he will be able to make any article/or blog funny. No matter the subject.

Generally, few individuals are aware of the healthy food that should be consumed during the winter season. Almost all of us tend to eat unhealthy foods when winters are round the corners. It is true, even if we try our level best we tend to get tempted to the warm and fattening winter food. People who love winter season are also crazy for the seasonal foods and why not, it is proved that winter season improves our digestive system. It also keeps us healthy and save us from falling sick too often. The body temperature in winters is low due to which we require more energy that is provided by the food we eat, therefore it is important to take care of what we consume during winters.

Start your winter morning with a cup of herbal tea with Tulsi and ginger in it. Try and avoid caffeine, though it provides instant kick to start your morning, but makes you lazy as the day proceeds. Rather than fruit juices go for vegetables soups, mushroom or chicken soup. Soups are good to increase immunity during winters, especially to fight against cough and cold. Brown rice, chapatti, lentils, vegetables along with coriander, onion and ginger is a good idea to satiate your cravings during winter season. Ginger should be added to all vegetables and pulses you cook, because it helps in maintaining the body temperature. To end your day a glass of warm milk with honey and little turmeric powder is the best that you can give your body to maintain the metabolism all night long. This will also help you avoid gaining weight, which many of us tend complain during winter season.

I’m sure the first thought that popped into the head of most of you who are reading this is, what in the world is ghost blogging? I am quite certain that most of you who are reading this are aware of the term, ghost writing, so, when you write a blog with knowledge that it will be credited to another person, that is called ghost blogging.

Ghost blogging is generally frowned upon by the internet ethics police, who believe that getting someone else to write a blog for you is akin to getting your dirty work done by someone else. Of course, the members of the internet ethics police are the same people who download pirated stuff on their PC’s and claim that it’s part of their freedom. So that’s that.

Ghost blogging is done by content writers for monetary gains. These writers are honest and ethical people who are loaning out their skills, talents, to those who do not have the time or the skill to write. It’s a part of their job, they know that they won’t be credited, and we should respect their decision instead of criticising them for it.

Keep in mind that most of the blogs which are written are done for corporate clients, who have specific needs and interests. The clients supply the writers with specific details and guide the writers on how they would like the blog to turn out, and in the end, it’s the clients who read the final draft and have the power to accept or reject it. So it isn’t like they are not a part of the blogging process at all.
I personally feel that the best way to end this would be to quote Michael Corleone from the movie The Godfather, “It’s not personal Sonny. It’s strictly business.”

Press Release is a cost effective way of announcing a new product, a new service or an upcoming event. Press release writing is different from advertising writing, in the sense that you cannot really brag in press release content.  The content for press release has to state the facts as they are. Sure you can list down the plus points and hide the negative ones, but you cannot use too many adjectives and make the content all fancy.

For press release writing, there are certain things to be kept in mind. The first being the title of the press release. A catchy title is what will make the reader, read the content. If the title isn’t attractive enough, no one will really give a glance to the content. Press release content should be presented in such a manner, that the reader can visualize what you are trying to share; therefore providing a detailed description along with examples can be beneficial. When writing content for press release, make sure you add the sources from where you got the news.  If you are stating statistical facts and figures in the content, make sure that what you share is absolutely correct. Another point which is to be remembered is that, you don’t add jargons in the content. To make the readers, read the content till the very end, try including reasons about why the press release is meant for them. The last important factor of a press release is the news it carries. The news should actually be substantial enough to be made into a press release.

Press releases add a lot of credibility to the product as well as to the company, so it is necessary that the content has the ability to attract the targeted customers.

The last few decades of the 20^th century and the initial years of the 21^st century were ruled by the onset of internet in the human civilization. Internet has not only revolutionized the corporate sector of the entire globe, it has also transformed the complete social architecture of the human society. No one in the world today can imagine a life without internet. Earlier, the websites hardly had a dedicated space where the users could put down their own opinion about any topic in the world; share their own experiences with the other users of the website.

Today, almost all the websites that we surf has a dedicated space for its regular users and its visitors. Such a private circumference around which one can pour down his or her own opinion about a particular discussion or a topic is often known as a blog. Blog writing nowadays has become a new tool for the internet surfers to come into the limelight and express their views boldly.

A blog is usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. The content of a blog is generally interactive and conversational in nature. Blog writing gives an individual the complete freedom to exhibit his or her writing skills. There are various kinds of blogs found in the internet these days – personal blogs, Corporate and organizational blogs, blogs according to the genre, media type and device.

Blog writing involves a few important points which one should remember before writing the content of the blog –

· An outline should be prepared before writing a blog.

· Every blog has its own audience. Before writing a blog, one should keep in mind the kind of audience it’s being written for.

· Title should be attractive enough to draw more readers for the blog.

· A consistent style should be maintained throughout the blog.

· A blog should be short, crisp and interesting.

· To invite more readership, a blog should be full of links.

Online businesses all over the world have taken up the idea of blog writing as a new tool to increase the readership of their websites. There are several blog writing services all over the world that help the online business enterprises all over the world in supplementing their internet marketing campaign.

Usually a blog needs to be updated frequently with quality content. Blogs with good content help in improving the search engine optimization of a website. It is a good idea to have an in-house person, a professional copywriter who can write quality blogs for a particular business enterprise.

Do you hear anything today apart from e-commerce? I am sure you are not because e-commerce has become talk of the town and you cannot imagine your business without this. In today’s time, you have to make every effort to keep the content of your website fresh and unique because you want more traffic. Your online content writing team has to be on toes in order to build your reputation in the online world. Online world is all about rankings and in order to achieve the top ranks, you have to improve your online content. Getting more number of people to your website is not an easy task to do so; you have to think about various content related strategies. If you are not very convinced with your website’s content, then try and figure out the problem area and get the content writing done by some professionals.

What type of content you want to place on your website? Are you looking for quality content or informative content? You need to get clarity on this because only then you can seek professional online content writing services. Do you already have a website and you want to tweak its content? Well in this case, you should focus mainly on regular updation of the content. Add more and more relevant content on your website so that people get attracted to it. Your online content, if copied can easily be caught, therefore make sure your content is original. If you do not provide original and quality content, then you will rank low among the search engines. Do not forget to add visual content apart from regular content writing. Your website should be a perfect blind of graphics and text, so make sure you are adding attractive graphics and visual to it.

Your content has to be relevant enough because your audience is not interested in same monotonous and senseless content. You must understand the value of traffic driven to our website because nothing else can bring in more sales for your business. Your professional online content writing skills will come handy at this time. You might find it complicated and time consuming to enhance your online content. So, its better you get started with smart content writing for this.

Web is governed by words and not by pictures and sounds. Similarly, a blog too sells with the help of the words that you put in. There are a few sure shot ways to bring more people to read your blog posts. These are:-

Make an impression with the written word and not just with multimedia- it’s known that blogs can contain multimedia information but the visitors are readers and they would also like to know more about the pictures that you put up. A picture may speak a thousand words but when your visitor is in a hurry, he would not stress his brain to analyze the picture. Therefore, a blog must have explanatory words.

Hit the goal in the first 100 words- You have a few seconds to catch the attention of the visitor. To make him understand what you have to say, make your point clear in the first 100 words of your blog post.

Write for present as well as future- A blog should not have irrelevant words or extraneous information. A good write up is worth reading even after twenty years.

Wasting words means wasting reader’s time- even when you are writing a powerful blog article, a few waste words can make it uninteresting for the reader. The readers are not interested in knowing petty details and always look for stronger points.

Nothing can beat originality- original content is always a winner. Even if you are not able to write well, some facts in your own words will be well appreciated by your readers.

A blog is not an essay- A blog is necessarily made up of short paragraphs and lines to make it easily readable. Offer information in small chunks that the readers can digest quickly. Keep in mind that your job is to present information to readers and not to confuse them.

Being a successful blogger is not easy. While you blog, the above mentioned tips will surely help you ensure success.

Blog writing is something that catches attention of many at a very fast pace. For amateur writers, blog writing is a refreshing way with which they can express themselves. The blog posts could range from anything pertaining to everyday life, latest gossips and happenings around the world to common interests which people might share.  For people really interested in blog writing, a few things should always be kept in mind:

The most important aspect of blog writing is making sure you are writing for the reader, otherwise no one would pay heed to your article.

A catchy headline must be given to the blog post. The title should allow the reader to know what’s there in the blog.

The blog should be kept as lively as possible. You may include pictures and videos to attract several pairs of eyeballs, and the language should be kept informal to an extent.

The opening paragraph of the blog should underline what the blog post is about. A person who is interested in reading about cricket would not waste time on a blog post about tennis!

A blog writer should present his viewpoint in an unbiased manner and not make hasty conclusions or judgments. It’s always a good idea to consider both sides of a coin.

If a blog is written about a topic which the general public can relate to, it would ensure more number of people visiting the website and reading it.

The end of the blog post has to be impactful and should make the reader think and comment/discuss about it further.

Another very important aspect of writing blogs is linking. This would make a reader read about a similar topic in another blog or webpage and add to your network fellow bloggers as well, raising awareness about your blog.

Blog writing could range from an official blog to an everyday blog. It is, in fact, a great way to bring forth your thoughts and ideas and help connect with people with similar interests.