Archive for the 'content' Category

4 Ways to Break through a Writer’s Block

Posted by on May 17 2013 | content, Content Writing

Being a writer is more than just scribbling words on a piece of paper, or typing at the speed of light on a PC. What usually gets in the way of a prolific writer and the spectrum of thoughts is the most dreaded syndrome for any writer, “the writer’s block”. Every writer has gone through this at numerous points and it is not something you can perpetually get rid of.

However the good news is that there are ways to fight it when it comes around. It is more like a ‘flu’ or fever that is temporary, and the cure does exist.

  1. There is no such thing as “enough reading”: That would be like saying “I have eaten enough, and now I do not have to eat for the rest of my life”. The key to be a good and productive writer is to expand your reading. But only reading a certain type of genre is not enough. Venture out and read all kinds of books, because while some would interest and entertain you, others would end up educating you.
  2. Document ideas in a journal: even if you are on your way to the grocery store and something you see or hear triggers off a profound thought in your mind, jot it down. Keeping these random thoughts in one place may be a good idea for when you are stuck for ideas.
  3. Make an outline before you fill in the colors: It is important to brainstorm ideas before you actually sit down to write an article. Think about the subject, think about your views on it, ask people questions related to it, and then write out some bullet points which you can then elaborate on. This will help your thoughts flow and would also give your literary piece more structure.
  4. Write out of habit: Even a healthy person exercises to keep their body fit and lean. In the same way it is important to keep writing consistently. If one does not write regularly, they would get stuck with ideas more often. The more you write, the better you learn to channelize your thoughts.

Practice makes you perfect or at least near perfect. The key is to keep writing even if you don’t think you have reached your potential, because ultimately you would. Giving up and getting annoyed is only going to slow down the thought process. Staying calm and taking time out is the best way to get back into your thoughts because a positive mind is the only way to produce positive thoughts and ideas and to get rid of the writer’s block.

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5 Ways to Improve Content Marketing for any Business

Posted by on May 06 2013 | content, digital marketing, Online marketing

Content marketing implies gaining a substantially higher following on online platforms, with an aim to benefit business.

These five techniques will help to uplift the performance of your web content and social approach.

1. Allies
Symbiotic functioning for mutual achievement of goals is effective. Website partners exponentially increase visibility and improve ad impression, as well as provide better page rankings.

In content marketing, a potential business partner can be from another industry, but should merge with a common ideology. For instance, a website of footwear reviews would team up with a foot care specialist or footwear store.

A few criteria for choosing a partner are:

  • They have considerable traffic and cater to needs of a similar demographic in a different manner.
  • Feature articles, guest posts, and alternative methods to enrich content visibility. Trade guest posts, run product features, and seek creative new ways to expose your content to a broader audience.
  • Utilizing online means to implement relevant advertising that boosts audience segmentation and target acquisitions.

2. Platforms
Establishing a presence on every social media site, is a waste. Building and developing the same on Facebook, Twitter, Google+, or LinkedIn, should be done in addition to using referral sites and fresher networks where exposure is higher. Inbound traffic and search engine rankings improve when sharing buttons are available.

Produce content ideally suited for newer platforms of huge referral potential. For instance, Pinterest is image specific. Creating top-quality visuals with artful or creatively witty copy would work well.

  • Refresh your existing content by transforming each form into another periodically. For example, turn a past blog post into a video or a past video into a single visual graphic of data.

3. Audience Empowerment
Giving the audience this ability means getting them to work for your cause. Content marketing means allowing the audience to keep the campaign alive as it permeates different levels of the market. Nike, with the #makeitcount campaign, for instance, superbly carried out this requirement.

  • Allow audience to communicate through the brand. Sharing any information is encouraged and appreciated. It helps build brand reputation and goodwill among consumers.

4. Earning Share-worthy Status
Simple language, a casual and assertive approach, and insights on trending topics, all attract fundamental human actions towards content marketing.

  • Streamlined content, which requires a glance to gain a gist.
  • Using confirmations of online shares or hosting a sweepstakes for most shares from a first level.

5. Extract Useful Data
Uncovering facts about the habits of the target audience, their rate of engagement, participation, and preferences, depends on analytics and scrutiny of data. With the help of online tools, this can be done easily.

Content marketing requires comprehensive effort and purposeful performance. Including these five strategies along with social modes enables faster goal realisation and revenue generation.

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How to Write Authentic Web Content

Posted by on Apr 25 2013 | content, Content Writing, Web Content Writing

Writing just for the sake of writing and not focusing on legitimacy of the content is like trying to paint without a canvas. One might think that being authentic should be easy, but it is easier said than done. Being truthful is one thing, but to be able to fit it in a certain frame while giving it that creative spark tends to be a tough task at hand, even for the most creative writers.

Some useful tips on how to make your content genuine and relevant:

  1. Develop your own Signature Style: Paulo Coelho and Stephen King both have very different technique of writing and they both make it work to their advantage. Do not try and copy anyone’s way of writing because that will just come out as a fake print. Write the way you would normally talk because if you do that, your writing would be smooth and expressive.
  2. Tell a Story: Relate the subject of your content to something that may have happened around you, or with you. People love reading a great story and this also gives your article a sense of integrity.
  3. Form Your Own Views: It is not necessary that you agree with black being the most fashionable color while the rest of the world thinks it is.  If you think it’s yellow, then take a stand and express why you believe it is. When you write about a certain subject, it is important to formulate your own opinions on it as this will naturally create a coherency in your content and make it an original piece of writing.

It is important to take the time and think before you put pen to paper for any topic that you wish to write on. Trying to rush your own thoughts would never give you the result you’re looking for. Originality in content springs from original thoughts, so as long as the thoughts are your own and uninfluenced, the content would be genuine and high-quality.

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Communication ahead of the 7C’s

Posted by on Dec 12 2012 | content, Content Writing

Gone are the days when communication was said to be effective if it qualified to the 7 C’s parameters viz. completeness, conciseness, clarity, concreteness, courtesy, and correctness. In marketing essence, communication needs to leave an impression. Speaking particularly about the content writing industry, communication is much more than interaction (and the way your do it); it is about reader psychology.

We list the new parameters of communications as follows:

  • Affability: We would like to mention again that we mention the rules of communication in this blog strictly with respect to writing. So, the affability rule is applicable here because, believe it or not, the user gets to know your interest levels in the subject by the way your write. Now by affability we do not mean that you use smileys wherever possible, but make intelligent use of humor and niceness wherever you can.
  • Awareness: The purpose of the content should be to “make aware”. Remember, people are looking for new events, findings and freshness (Even if it is about the same old thing).Make them aware about the new and they are likely to keeping on your site for more interesting information.
  • Assumptions: Assuming and anticipating the audience is critical to writing. Moreover, it is only when you perceive a particular target market for your work that you will be able to write as per their preferences. It is a golden rule of writing and communication: to write as they like!
  • Attitude: Every work of writing has an attitude, which gives it a personality. Positive or negative, apprehensive or confident, casual or friendly, these are only a few examples of the attitudes of communication.

Having listed the various parameters of communication we also need to make readers aware that writing this list is not inclusive. The scope of communication cannot be summed in a few points; and, they are just measures for ensuring quality.

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4 Tips for Perfect Content Editing

Posted by on Nov 28 2012 | content, Editing

Would you buy a product from a website that has boring content which is badly crafted? It’s evidently a no. Therefore, content editing plays the most important role in any online marketing strategy, since the trustworthiness of any website depends on the quality of content.

So, how do you ensure the content on your website is perfectly edited? Here are 4 tips you should know:

  1. Free from Errors - A well written piece is always free from any kind of errors. Microsoft word’s feature of checking spelling mistakes as well as grammatical errors proves to be extremely useful for editing. But completely relying on MS word is also not a good option, as a writer is the one expressing his views, therefore it may fail to notice some errors while typing.
  2. Read out Aloud - Completely relying on computer editing skill does not always solve your purpose. Therefore, it is best to read out the text thoroughly. When you have technology in your hands, you can also download programs that read out the text aloud, helping you come across errors that you might have overlooked.
  3. Don’t Neglect the Content for SEO - Quality content being the best online marketing strategy, writers are often keen on driving search engines to sales pages and therefore pay more attention to keywords, thereby neglecting the quality of the content. It’s better to develop a quality write-up and add SEO keywords later.
  4. Never Rush to Publish - After you’ve finished writing your content, do not rush to publish it immediately. It is always a safe idea to proofread the matter you have written, as it does not give room for errors.

Everyone makes online blunders while writing and editing, but it is always best to read it and make the necessary edits, to make it enjoyable for your readers too. If you think content editing is a challenge for you, leave it to the experts to do the job.

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5 Popular Online Encyclopaedias

Posted by on Nov 18 2012 | content, Content Writing

The moment we have to be familiar with a new topic, the only thing that clicks our mind is to refer to an encyclopaedia. Providing us with never-ending information on the easiest as well as the toughest of topics, an encyclopaedia is easily accessible to anyone in the world. With the advances in technology, today we can benefit from online encyclopaedias which can provide us information with just a ‘Click’.

Here is a look at the top 5 such resources: is a world famous free-content encyclopaedia, which is also famous among children. Operated by the Wikimedia Foundation, this site is written by a number of anonymous people without pay. This site can be edited by anyone who has access to the internet but of course with certain limitations.  This online encyclopaedia website is considered the most trusted source for student research papers, containing access to volumes of the Encyclopaedia Britannica, dictionary, newspaper, thesaurus, magazine articles and also a world atlas. Considered as the most scholarly of English Language Encyclopaedias, this site is updated every year helping people to get access to worldwide information. It is a great site which provides a wide range of classic reference material, online books, quotations and full text collection of verse. A well-liked website for those who love to read, providing with not only the most excellent works of fiction from classic authors but also a miscellaneous non-fiction work. This site gives all the knowledge you need. It provides access to thousands of articles and references, such as atlas, thesaurus, dictionaries and quizzes to test your knowledge. Encyclopaedia of life is a fascinating site that aims to provide information about all species of life on earth. It is widely used by students who are studying science or biology.

A free online encyclopaedia is all what we need to gather knowledge, providing us with millions of articles, biographies, pictures, trusted facts and information on which we can count. So, whether  it is a thesis, or a travel write-up, business writing or content for a website, online help is always merely a click away.

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