Newsletters are highly capable tools to create and manage traffic on your website. A critical component, in addition to planning and strategy declaration, is the design. Information-heavy newsletters are not reader-friendly, and if the aesthetic isn’t right, essential communication will be lost.

The following steps can be taken to achieve a great newsletter design.

1. Remember Previews: The initial segment should contain the crux of the newsletter, compressed and clear to understand for the clients. In addition to seeing what the subject of the email is, people get to see a portion of your design that draws them in.
2. Links: Positioning hyperlinks to your social media representation along with links to pages of your site, which would elucidate the content of your newsletter, encourage viewers and sustain traffic. If the aesthetic matches the user’s inclination to searching for detail after being attracted to a portion, then convenience and ease would factor in by a marked extent.
3. Unison of Design: Having similarities in the design of your website and newsletter enriches brand recall. Clients are able to associate your website and newsletter when they view either one individually, strengthening you brand and creating traffic through efficient clickability.
4. First Impression: While integrating your newsletter and brand, allow it to showcase elements of design that clients would relate to your brand. A hand-drawn appearance would work well for creative purposes, such as an art gallery using a palette and easel for their newsletter. Maximising potential for conversations is done through entrancing and specific design, which is suitable to your business cause and operations.

Bolstering your design quality, while maintaining content, is the solution to avoiding large budget designs and gaining a successful virtual medium for your clients to keep track of, and come toward your brand. When viewing the page of the newsletter through an email client, the heading of the designs will be seen, which plays a vital role in terms of traffic. Thus, balancing innovative design with these simple tips, along with your website’s standard paves the way for avenues of new customer bases, and business expansion.

Image courtesy www.eyeforweb.com

It was the Super Bowl again in America, when champion teams clashed to win the National Football League trophy. It was also the time when brands locked horns to get the aspired slot during the half time entertainments and grab maximum eyeballs.

To say the least, if it is the super bowl, a marketer knows well that he has the attention of a lot of people at a single place, at one time, in an exclusive commercial break. This is good enough to make the mark and seal the deal. So, what’s the mantra?

Tease: If marketing gurus are to be believed, a lot of people await commercial breaks during the Super Bowl and a teaser can just do the magic that a brand seeks. For a brand, dropping off hints with the help of a teaser may help bring consumers back, looking for the whole story. The advertisement for Samsung, this year, was the perfect tease for the brand and the game without bargaining on the humor.

Sponsor: This is the most run-of-the-mill idea, but provides for maximum visibility. However, this may also mean that there is a good investment required to book the slots, arena space, jerseys or anything. At the end of it all, it promises to pay big dividends.

Engage: Super Bowl polls and voting are popular way of engaging the consumers, who love to play. It mostly associates with game based questions like guess the team that takes home the trophy, or for voting exclusively for brands. Coke ended this year’s Super Bowl ad asking who amongst the chasers, is going to win the race. Watch this.

The Mecca of all American football leagues has ended and so has the fest for brands. But come next year, and one can witness some outstanding creativity and brand strategies playing in the Super Bowl half time. Who knows? The preparations might already be in swing to woo the audience and take home a chunk of the consumer base.

Image courtesy Keloland