Archive for the 'Facebook' Category

Facebook is Changing, Again!

Posted by on Apr 16 2013 | Facebook, Social Media

It was just a year ago that Facebook introduced Facebook Timeline as a brand new concept. It was a concept that people either did not understand at all or misunderstood to a large extent. Now that most accept and admire the Timeline for its utility and beauty, Facebook is up to introducing a new change.

The focus is on making your profile visually more appealing. You might revolt against the change though, for it is difficult to accept all formats, designs and structures that Facebook introduces. However, you can’t deny that you are desperate to know the reason why what is being done, is being done. It’s time again, to brace yourself up for another face-lift brought to you by none other than Facebook. Here are a few things that the new Facebook brings for you:

The New News Feed

Facebook as a social media platform is moving towards becoming truly digital and smart. An important aspect of the new design is on the News Feed. The improved version of the News Feed is going to be more like a newspaper. Everything will be arranged and sorted in a chronological manner. On the basis of the posts and articles that you have liked before, Facebook will suggest trending topics that might be of interest to you. It was in 2011 that Facebook started working on News Tweaks. Finally, it has come up with a better strategy.

Bigger and Better

Facebook is trying to bring a bigger and better visual experience to its users. The maps, the photos, the images – everything that is a part of visual appeal will be bigger in size. The central focus, however, will be on pictures, videos and other creatives. Here is a piece of good news for those who wish that nothing about the cover image changes – Facebook has not made any change to the format of the cover photo feature.

Graph Search Header

Those who are wondering about the recently introduced graph search should be happy to know that the new Facebook will allow its users to use the Graph Search option.

Conclusion

Are looks everything to the new Facebook design, you might ask. The answer to your question is definitely a ‘No’. With its new design Facebook wishes to prepare for a large mobile market that lies ahead. Are you game for the change?

Image courtesy encrypted-tbn0.gstatic.com

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Five Ways to Optimize your Business through Facebook

Posted by on Apr 10 2013 | Facebook, Social Media

Social Media is the way to get into your customer’s minds, but staying there is a different story altogether. Getting someone to notice you is one thing, and to remember you the day after is another.  Most people spend their waking moments checking their Facebook profile, and the last thing before they go to sleep. There are several fish in the sea, so what would make you the whale?

Here are some useful tips that would help you enhance your business through face book:

  1. Invite People from your Friends List: Your objective should be to reach out to people who you know would be interested in finding out about your business. People generally form an opinion by seeing the number of “likes” for a particular page.
  2. Make it “Interactive”: By facilitating a private messaging tool you can reach out to twice the amount of people since they would be able to ask you questions and you would be able to provide them with spot on answers. Nobody enjoys a “download”, and making it a two way interaction would help boost the popularity for your page.
  3. Provide Consistent Updates: “Out of sight…out of mind” is something you want to avoid like the plague if you want your page to get noticed, and even more importantly appreciated. By reshuffling photographs and keeping up with the current trends will keep your fans and followers hooked. For example, if you own a restaurant that goes by the name “Bombay Bakers”, you can tag your fans with punch lines like “don’t miss the free chocolate cup cakes this Friday!”
  4. Grammar Grammar! Spelling mistakes and incorrect usage of grammar can be the biggest turn off, and would instantly make the reader close your page, not bothering to ever look at it again. Proof reading is a must.  Also, don’t make your writing style complicated with big words, make it simple and to the point. People sitting online do not have the time to look up the meaning for different words, so avoid the heavy” vocabulary.
  5. Clutter Free: Make sure you update the new, and take out the old. Avoid whatever has already been said or done. In addition to that, make sure your page is easy on the eyes and has more photographs to support what your brand is trying to sell. Visual appeal is very important if you want to make an everlasting effect on the readers.

The most important thing that can either make it or break it is the way you sell your brand, because “sell” is the one word you want to stay away from. Inform your readers about why your product or your business is good, but do not ask them to “buy” it because a desperate attempt to sell something always makes the potential customer think twice and then most likely decline your offer. So, keep it simple, keep it fresh, and keep it appealing, and you will surely get more than what you set out for with your social media marketing strategy.

 

Image courtesy mashable.com

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The Myriad Colours of Social Media

Posted by on Mar 26 2013 | Facebook, Internet, Social Media, social media optimization

Colours – They remind you of two things – the joyous festival of holi; and, the uninterrupted, essential variety of life. Take for example social media. There is absolutely no dearth of variety in the purpose and usage of these platforms. You have the red queen Pinterest, Blue bird Twitter, a blue and white journal Facebook, and many more ways of keeping entertained. Social Media indeed is motley of interesting ideas to draw from. Each platform, however, has a USP. The confluence of connectivity with social media is an interesting development that the Internet has witnessed.

The world today enjoys many facets of this platform. There are innumerable social media platforms waiting to be explored. Not just that – there is a lot that you can do with and on each of those platforms. Even though you are doing a number of things on social media, there are a number of activities that you can take up of which you don’t even have an inkling of idea about. Finding a job, learning a language, chatting, dating, keeping in touch – all can be done through a single social media platform. Here are some variants of is worldwide usage:

  • From Black Churches to Everyday businesses, every organization makes use of social media in a manner that suits them. Have you ever heard about a court room trial being tweeted about? That’s what Courier-Post did once.
  • Another important aspect of social media is that it thrives on change. Since technology is the base of every social media activity, a small change in technology can open a number of avenues in the periphery of social media.
  • Varied social media platforms are suitable for laptops and desktops. With the invention of smart phones, using social media platforms like Twitter, Facebook and Pinterest on phone has become feasible.

While the four main slices of the social media pie can be divided into video updates, test updates, photo updates, and content updates, there are many other things that social media has made possible.  Think Farmville for example; apart from the fun and enjoyment that it provides, the game teaches a lot of farming. With social media, be a little creative and a lot creative, to realize all the facets of the platforms.

Image courtesy seelevel.com

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eBrands and Social Media

Posted by on Mar 23 2013 | branding, Facebook, Social Media

From the day Facebook allowed brands to have their exclusive presence on the social media platform, brands have started benefitting more. There was an essential need of awareness and a platform where brands can talk to the consumers. This is now met by the social media platforms and they also allow brands for various modes of engagement.

Facebook:  As mentioned earlier, Facebook has given brands the liberty to have an exclusive branding page. This comes with a variety of options that can be added to the brand page apart from the basic information. Brands can get started with contests and bring in more consumers in their circle. However, for brands, an increase in the number of followers on these platforms, also mean an everyday interaction strategy via posts.

Twitter:  Twitter, on the other hand allows brands to take on the interaction in the shortest possible word. Brands should be open to the idea that people may not always tweet the best about them. In such cases, it also acts as a space for a turnaround strategy, taking customer grievances seriously and welcoming them for solutions.

Pinterest:  The branding via platforms like Pinterest is largely based on the visual. It is more like a space where people can window shop your products. This space is still growing and not all brands have successfully utilized it. A very important factor that would work for Pinterest strategy will be with brands opening up to the idea of showcase. The more the impact of products, the better the reach.

There are other mediums like Youtube but then again, not every brand can afford a budget to support a commercial video, so third party sharing may work. At this point of time, social media platforms like Facebook, Twitter and Pinterest come with minimal or absolutely no cost, and give the brand a wider exposure.  It is time to get started and getting social, soon.

Image courtesy digimouth.com

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5 Influences that Facebook has on your Professional Life

Posted by on Mar 16 2013 | digital marketing, Facebook, Social Media

Keep in mind the fundamental maxim that work is where you go to do specifically assigned tasks, using your trusted expertise for remunerative value. Your personal life could impact this stability if mismanaged.

Facebook shares a majority of a person’s persona and reputation is created or portrayed, through online content. Ranging from simplicities such as posting music you enjoy, liking a status that used crude humour, or adding a friend, each action should remind you that you are accountable. Here are some instances of its influence.

  1. Character Testament: You may be a rising talent or a messy wildfire, depicting your social status in disarray could adversely impact your chances at employment. Depicting interests as different to those of the firm you work at, or being insulting, and abusive all carry severe negative consequences. Additionally, a visible social media butterfly will stand a better chance, as it offers a prologue to character as a possible co-worker. Keep your page clean with information you can always speak comfortably about.
  2. Professional Networking Opportunities: Although LinkedIn and related sites are primary sources of professional online contact, Facebook shouldn’t be abused for frivolous causes. The circles of people you are in contact with on a casual basis are the precedent for the opportunities they afford you. A ‘Pay-it-Forward’ format ceases to exist when there’s an understanding to assist whenever possible.
  3. Privacy and Misinterpretation: Ensure your profile invisibility in Google search. While 37% of employers saw profiles, 12% agreed that wanted to reveal candidate ineligibility. This is incorrect viewing of your information. Streamlining extensive friend lists into distinct, specified lists is also highly useful. Displaying an ability to handle your account is an elementary part to indicating your adeptness at managing your work as well.
  4. Communication: Socially, you may speak and communicate differently. Habitual poor grammar and unduly, lethargic communication should not be conveyed to employers. In a concise manner with language that suffices to surpass critique, write and talk conscientiously. Cultivating the activity augments the person’s own communicative abilities as well.
  5. Overcompensation: While your accomplishments may be notable and respected, Facebook should not become a shrine to your greatness, where ‘friends’ gather and witness your inspirational quotes or clever repertoire of comments. Do not downplay what you have done either. Maintain an earnest outlook with a focussed mentality to assuage any doubts that the market may have.

Handling a Facebook account is simple enough if you concentrate on developing yourself. Moreover, the rewards of having personal and professional lives apart are in excess. You may not be able to keep them that way, but allowing them to co-exist is the way forth.

Image courtesy mashable.com

 

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Facebook/Twitter Feedback Rewriting TV shows

Posted by on Feb 14 2013 | Facebook, Social Media, Twitter

Little did you know that a tweet of yours on your account could dictate what you watch on TV. At least that is what’s happening in Australia and may be followed suit by the makers in other countries as well.

The most obvious alibi for the move is that makers not only understand the value of audience’s feedback, but also realize the power of social media and how it has replaced the mouth-to-mouth publicity with great aplomb. By the virtue of the increasing reach of the social networks, any negative feedback on a show’s page about the show is read by millions countrywide, which might also dissuade new viewers from watching it. More than anything else, the makers of the show can build a whole feedback graph covering extensively what viewers like and what they don’t like.

One of the shows which saw a huge makeover after carefully assessing the conversations happening on social media was Bondi Rescue that airs on Channel 10 in Australia. The show had a documentary-style feel to it owing to its voice over which wasn’t garnering them positive responses from the viewers. Makers also realized that the storyline of the show wasn’t impressive enough so they revamped their show by doing away with voiceovers and completely changing the storyline.

The critics and the general viewers have found a great platform on social media for voicing their opinions – mostly grievances – with the shows. The producers have assigned dedicated teams to assess the social media discussions about their reality shows or dramas and gauge if they are hitting the right notes with the viewers.

“I found when I was monitoring social media people were really frustrated by it, so in the second season we were quite keen to present a different kind of relationship where they got together and it was about what happens after,” he said.

The feedback from social media helps more explicitly when a show is being aired season-wise. Social media monitors can scan the Facebook and Twitter for comments on the shows’ official pages or other user-created pages and write scripts according to what ‘consensus’ they receive. The producers can also get the audience involved by asking specific questions about characters or episodes and gauging their replies.

Though social media can’t wager that viewers will have a good time watching a re-written show, but it can sure communicate the opinions to the makers in real-time.

Image courtesy www.businessgrow.com

 

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All You Need To Know About the New Facebook Search Tool

Posted by on Jan 16 2013 | digital marketing, Facebook, Social Media

Facebook has finally stepped into the ring with Google, and there is a lot going for it this time round. After more than a year of brain rummaging on the part of its developers, Facebook has unveiled its new search tool, Graph Search, which is expected to provide far more search options than Google, particularly regarding people, their interests, places, etc. The Facebook ‘Like’ and photos of your friends would be the biggest assets in the search.

It is another giant step forward by Facebook which is already the biggest social media platform on the internet. In the words of Mark Zuckerberg, “Graph search is a completely new way to get information on Facebook.”

So, how is Graph Search different from Google?
A typical Google search is more of an undefined search that returns links in response to our query. The returned links might or might not have what you are looking for. The Google algorithm is such that only the most popular searches appear on the first page. For instance, if you are searching for best restaurants in Delhi, it will come up with the 5 star and 3 star restaurants or the huge franchises on the first few pages. You might have your own preference, your own budget, and it’s very hard to find something on Google according to those specifications. You got to dig really deep, scroll through pages and pages of information to get what you want.

Facebook Graph Search, on the other hand, would take your query and address it with a more specific answer rather than giving you pages of links.

Let’s elucidate this with a few examples:

  • You could put a query in Graph Search, “Which friends of mine live in Pune”- and it will come up with YOUR. A more personalized search is how Facebook refers to it.
  • Friends who like Dark Knight and Django Unchained. In this case, there may be another person with same friends as you, but based on your relationship with the particular friends (which Facebook lets you decide), the results would be filtered.
  • It also serves as an excellent tool for dating. Suppose you are searching for single women. Ask Graph Search, “Who are single women” you will be shown profiles of single people in your friend list, and people who are friends of your friends. You can further streamline it according your city

These are only a few examples of what Graph Search can do for you. You can search for a doctor that your friends go to, or a book your friend reads, a hotel where he/she stayed. Companies can also use this search tool to recruit people.

Photo-Centric Search
Photos also serve as essential element of this new search tool. For example, if you enter,” photos of my friends at beaches”, it will return to you a page full of stunning pictures of your friends at beaches, taken at any beach in the world.

Privacy Issues Will Be Taken Care Of
All said and done, if there are any reservations in your mind that your privacy is under *threat*, trust Facebook to take care of that. Before this search tool is made available to you, you will be asked, “Please take some time to review who can see your stuff.” Thus you can set your privacy controls accordingly.
The former Google engineers, Lars Rasmussen and Tom Stocky have also been the driving force behind the development of this tool. In their words, “As people shared more and more content, we saw that we needed to give them better ways to explore and enjoy those stories and memories.”

For the initial period, this tool would be made available to few individuals. It would be interesting to see how it all pans out. Google, on the other hand, would surely have something up its sleeve.

Image courtesy Search Engine Land (www.searchengineland.com)

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Politics and the Role of Social Media

Posted by on Oct 23 2012 | Facebook, Social Media

Big Push in Politics

The impact of Social Media is throughout the world. The uprising in Arab, the upheaval in Tunisia and several petitions online have reformed the political structure of the world.

The political structure is now being redefined with the help of social media as many political figures are now available on many social networking websites. With increasing number of followers, the impact on the political system is lucidly visible and much more tangible.

As the electoral year approaches, the mould is set to provide data, which is going to be available to everyone and thus become a key aspect of shaping the public opinion.

The New Approach in Politics: Getting Yourself Discovered

Social media has the ability to connect people to each other and what better way to let other know about your presence than being an active member.

Engaging yourself and having a large number of followers on Twitter is the key to let yourself get discovered. The simple rule is universal to all and that is the reason US President Obama is known for his web presence. With a page on Facebook and several followers on Twitter, the number of likes, shares and re-tweets make his dominance visible.

Sharing is Caring, and Attracting Votes

The content that is shared has now shifted from a political approach towards a personal one with politicians sharing their thoughts not on television or radio. A piece of personal life has made the outlook towards the politicians more sensitive as it shows the hint of the “normal-daily-lifestyle.”

A personal website, a page on tumbler and an enormous following is the approach the Presidential campaigns are opting on social media.

With both presidential candidates Barack Obama and Mitt Romney gaining acclaimed following and web presence, the election can be pretty much called a social battle as we see them doing more than the overused clichés including kissing babies and the conventional handshakes.

Strength Amongst a Few and the Youth

The impact of social media is observed widely in India where a lesser section of population is exposed to the trending web pattern. Protestors who are the backbone of the protest shaped the campaign that is still prominent are the ones who have fanned the flame of anticorruption.

The social awareness and ideas have also spread across the nation as the youth cries for a better system. Various campaigns have come into prominence and they rely solely on social media to meet their goals.

Image courtesy www.emandp.com

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