Archive for the 'Online marketing' Category

Online Reputation Management for the Socially Conscious Souls

Posted by on Jun 26 2013 | Online marketing, Online Reputation

Here is a fact – and that too, a statistically proven one – “70% of consumers trust recommendations from their friends and family, a whopping 92% trust the opinions posted by other consumers online”, publishes Forbes. I am surprised, aren’t you? But those who have been there done that, would literally be laughing it off. The pros know that out of those 92% that the real users trust, 60% is a trap. Those 60% make the world go round, at least the virtual one. Those 60% comprise the force that work towards creating or belittling a firm’s online reputation.

What’s the Deal? How Online Reputation Management Happens

In its simplest, ORM is just like competition. You pull someone down to get to the top. In a way its economic – just like the free of the economy, on the basis of certain factors, a winner emerges from absolutely nowhere. And if you still haven’t got it, think PR.

ORM is all about pushing the bad stuff about your company down and inflating the good stuff in the virtual world. It’s just like saying that you scored total 7.7 GPA in your annual, pushing down the fact that you scored a D in Economics (guess what no one really knows how much you scored in which subject). You passed with a distinction and that’s what you should leverage on.

With ORM it is all about getting your content and information on the first page of Google. Solely that can earn you a good amount of organic traffic. Plus, no one is going to read what is being written about you on the third page of Google, unless it’s SEOed too well. However, what most people know is how to positively promote. Only a handful of them are able to cut through the negative hype being created.

Why ORM is Important?

It is believed that just like dreams, if you don’t control your brand online, someone else will. Let us quickly look at how online reputation management helps you with. There are basically four things that ORM helps you with: enhancing search results, enriching snippets, personalizing search, and boosting universal search.

The stakeholders of ORM comprise consumers, business partners, marketers, journalists, coworkers and last but not the least, your personal contacts. If done correctly, ORM can be the key to the success of your business.

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5 Ways to Improve Content Marketing for any Business

Posted by on May 06 2013 | content, digital marketing, Online marketing

Content marketing implies gaining a substantially higher following on online platforms, with an aim to benefit business.

These five techniques will help to uplift the performance of your web content and social approach.

1. Allies
Symbiotic functioning for mutual achievement of goals is effective. Website partners exponentially increase visibility and improve ad impression, as well as provide better page rankings.

In content marketing, a potential business partner can be from another industry, but should merge with a common ideology. For instance, a website of footwear reviews would team up with a foot care specialist or footwear store.

A few criteria for choosing a partner are:

  • They have considerable traffic and cater to needs of a similar demographic in a different manner.
  • Feature articles, guest posts, and alternative methods to enrich content visibility. Trade guest posts, run product features, and seek creative new ways to expose your content to a broader audience.
  • Utilizing online means to implement relevant advertising that boosts audience segmentation and target acquisitions.

2. Platforms
Establishing a presence on every social media site, is a waste. Building and developing the same on Facebook, Twitter, Google+, or LinkedIn, should be done in addition to using referral sites and fresher networks where exposure is higher. Inbound traffic and search engine rankings improve when sharing buttons are available.

Produce content ideally suited for newer platforms of huge referral potential. For instance, Pinterest is image specific. Creating top-quality visuals with artful or creatively witty copy would work well.

  • Refresh your existing content by transforming each form into another periodically. For example, turn a past blog post into a video or a past video into a single visual graphic of data.

3. Audience Empowerment
Giving the audience this ability means getting them to work for your cause. Content marketing means allowing the audience to keep the campaign alive as it permeates different levels of the market. Nike, with the #makeitcount campaign, for instance, superbly carried out this requirement.

  • Allow audience to communicate through the brand. Sharing any information is encouraged and appreciated. It helps build brand reputation and goodwill among consumers.

4. Earning Share-worthy Status
Simple language, a casual and assertive approach, and insights on trending topics, all attract fundamental human actions towards content marketing.

  • Streamlined content, which requires a glance to gain a gist.
  • Using confirmations of online shares or hosting a sweepstakes for most shares from a first level.

5. Extract Useful Data
Uncovering facts about the habits of the target audience, their rate of engagement, participation, and preferences, depends on analytics and scrutiny of data. With the help of online tools, this can be done easily.

Content marketing requires comprehensive effort and purposeful performance. Including these five strategies along with social modes enables faster goal realisation and revenue generation.

Image courtesy patyswizzle.com

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5 Lucrative Jobs in the Advertising Industry

Posted by on Oct 03 2012 | Advertising, Online marketing

The rapid growth of the Advertising Industry has made the aspiring youth to channel their creativity and ideas into a lifestyle unconfined to the daily rut that a typical 9-to-5 job has to offer.

Its most remunerative jobs are:

  1. Account Supervisor/Sales: The sales and account supervisor positions are best suited if you are a people’s person and have a sales background. The annual salary is based on your past experiences and the number of new accounts you bring in. The day-to-day responsibilities include client communication, keeping the company competitive, and creating client billings and reports.
  2. Copywriter: People with the talent to write and are not willing to settle for meager wages like Journalists can pursue a career in copywriting. By writing print, web or radio ads, the copywriters can earn fast cash.
  3. Creative Director: The position of a creative director is to create and manage ad concepts and their execution. A long experience in advertising and a sense of art and design are the right ingredients to make big in the position of a creative director.
  4. Online Brand and Marketing Manager: Online Marketing Managers are hired to manage the clients’ presence on the web. Good knowledge in social networking and a marketing background can make this a top-paying position.
  5. Chief Communications Officer and Chief Public Relations Officer: To pursue a career as a Communications Officer or Public Relations Officer, you need an excellent written and verbal skill. A good network and being a people person are the traits which are essential. The job encompasses reputation building therefore the job can be expected to pay very well.

The stiff competition and the knack to emerge from the growing completion have certainly made Advertising Industry a one stop solution for various career opportunities.

Image courtesy Fliptalks

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Changing Trends in Visual Marketing

Posted by on Sep 29 2012 | Online marketing

If somebody had to say that the movie helped him understand the plot better, it would not be a surprise. It is now tested and accepted that the visual has the capacity to make a larger and deeper impact on the human brain. The marketers have been using this formula for quite some time and now the trends are moving faster.

The picture says it all: For a lot of brands, the visual branding has worked wonders. Be it soft drink giant Coke or automobile biggie Volkswagen. Their advertising campaigns over the ages have seen multi dimensional shift, but in all times they have kept the consumer talking about it.

Go the classy way: The feel of a bygone era is eternal. That is one reason why the fashion keeps bouncing back. The same goes with the visual. A lot of companies have utilized this trend by turning their ad campaigns into a black and white feel.

Take the most searched subject: For a business that needs to keep the consumer engaged. It is important to research on a subject which is live and trending. Participating in the most happening issue around and depicting it through the brand can grab the consumer’s interest.

Innovate and exercise: Exploring new options of visual marketing should be a welcome sign. Design arts have transformed the way the brands represented themselves. So, it is advised to join the bandwagon and practice something new.

Share a lot: Once the brand has the visual impact in its hand, it is time to move out and share. The brands online make it part of its campaigns, ads, banners, profiles to help attract traffic. The fans like to talk about it and share the idea further. This keeps the ball rolling.

Image courtesy www.interiordesign.net

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Music in Advertising – Hear it and Buy it

Posted by on Sep 26 2012 | Internet Marketing, Online marketing

Music only exists in digital form in the contemporary realm. The vogue of CDs and other recording formats is also waning as music is mostly bought though online stores. This phenomenon started in the early years of the 21st century with the opening of iTunes store. Music is now available on the Internet in universal formats such as MP3 which can be easily accessed across all platforms.

Buy One, Not All

Advertising techniques for music has also undergone a major shift.  Unlike before, one has the option to purchase songs individually rather than the whole album. This not only proves to more economically viable but also more efficient. You can also rate the songs which helps other customers with their buying decisions. Most online music stores also feature songs that are most downloaded and top rated. These lists also play a critical role in influencing the decision of the buyers.

Listen Before You Buy

Music stores also offer the option of listening to the preview of the song before actually purchasing it. The preview of the song serves as the advertisement for the song itself. The major advantage of online music stores that they provide access to a humongous collection readily. The music is organised under genres which you can access as per your taste.

Get Recommendations to Get Music

Advertisements are also projected in the form of recommendations. Online stores generally keep a track of your purchases and recommend songs on that basis. Users can also post reviews for songs and share their views about any song, album or artist. Online stores also serve the function of social media as users can interact and share their interests and ideas.

Image courtesy Squidoo.com

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