Archive for the 'SMO' Category

Social Media Optimization: Challenges and Solutions

Posted by on May 15 2013 | digital marketing, SMO, social media optimization

While a few corporate executives admit uncertainty over social media optimization or its relevance, an overwhelming majority will admit that they foresee greater assignment of funds to the same. While only few businesses select professional services, some challenges remain.

Following are the obstacles that can be avoided.

1. Lack of Awareness

Social media optimization requires understanding the brand from the audience’s point of view, competitor’s aspect, and important terms, which is the first step. Ignoring this could lead to lost opportunities in all respects, like sales, collaborating, customer services, and others.

2. Cohesive Accountability

After establishing the goals, assigning responsibilities and accepting an overall accountability is necessary. Different departments must combine efforts to benefit the business. This prevents any possible brand misrepresentation.

3. Irregular Involvement

Consistently engaging audiences means regular participation in social media optimization tasks. Executive endorsements enable feedback to contributors, which grow the community. Having a dedicated community member as a curator or brand ambassador encourages community participation and displays the level of involvement.

4. Gaining Trust

To earn belief, a company needs confidence. Developing a sincere and passionate community depends immensely on the depth of participation of the company itself. More than opinions, a sense of conviction and strong will stand apart as respectable elements, which builds a reputable presence for social media optimization.

5. Ill-equipped Team

The emphasis is on understanding more than doing, as it is an approach more than a task.  Having your team undergo the requisite training will reduce the difficulty.

 6. Data Roadblocks

While data is essential to decision making, it should never restrict the capacities of the creative department. Most often, a spectacular creative idea can be the game changer, becoming a historic event in social media campaigns.

 7. Generalised Individualism

In addition to maintain a unique element, the real team members can support social media work. Rather than having a nameless person behind your brand, establish partnerships and acknowledge others for commendable work. Simply being useful with a focus will benefit you as well. With social dissent being expressed as well, a tactful and calm approach is required, even a light-hearted acceptance performs the necessary to maintain audience loyalty.


Ultimately, companies earn social media optimization by thorough strategy development, experimental innovations, and repetition of wholesome efforts and a fundamental framework. With these seven guidelines, your brand can fuel its progress on the path to realizing a robust market share and wider visibility.

Image courtesy


no comments for now

5 Tips for Effective Social Media Optimization

Posted by on Oct 10 2012 | SMO, social media optimization

Social Media is surely is one of the most lucrative and rewarding platforms for promoting any website. SMO or Social Media Optimization involves the use of social networking as well as social bookmarking and news sites to make a website more prominent on the web. Below are some pointers which can help you to optimize your SMO efforts.

1. Make your website SMO friendly: The first of the steps towards SMO should be to integrate social media handles/buttons in your website. Facebook “Like Box”, Twitter stream and bookmarking buttons help you to keep your website alive across various social media channels.

2. Promote Shareable Content: Generating shareable content is one of the key requisites of SMO. Shareable content can be anything that is intuitive, essentially relevant to your target audience and has an element of substance or value in it.

3. Update: You need to be aggressive in your approach to make your SMO efforts effective. You must build a rapport with your audience which can only be done by consistently updating your social media handles at regular intervals.

4. Initiate Conversation: Give an ear to what people are talking about. The key thing to understand about social media is that it is for people and people talk. Take your involvement to another level by initiating and participating in conversations across social networking sites.

5. Analyse: You can better direct your SMO efforts if you keep a close watch on the various statistics and use analytics. SMO warrants a targeted and logical approach which can only be done by taking various all information, facts and figures into account.

SMO can help you to catapult your website into widespread recognition. All you need to do is follow a genuine approach to connect with your target audience.

Image courtesy Web Next Solutions

2 comments for now

Social Media on a Multinational Platform

Posted by on Aug 17 2012 | digital marketing, SMO

We are social.

Global? May be.

Globally on the same level? Not at the present.

It is surprising overwhelming that one of thebiggest challenges before social media is to become a “multinational platform”. Otherwise, it is failing to be an efficient channel of communication. However, becoming truly multinational is easier said than done. Look at it this way: Your business has multiple networks, a number of profiles in various languages. But, how do you exercise maximum control on each and every aspect of social media? Managing cross-cultural issues can be extremely tricky and challenging. But is there a way out? Yes, there is.

Since the problem of Multinational Social Media lies in its vast reach, its solution lies in defining the audience. And, then all you need to do is treat YOUR audience like YOUR universe.

Setting a “Social Style Guide” will prove to be of great help. So if your business is contemplating setting up Social Media on a Multinational platform, work on a social style guide to be adhered to by your audience. However, this doesn’t mean that you curb the freedom of those accessing the platform. Instead introduce tactic that bring in flexibility, while at the same time, covey uniformity.

As a Social Platform of business it is important that your brand and business both speak the same language. In other words, the social profiles of your business should exhibit you as you are. Not just the facts, figures and essential detail should be true, but, the style in which you present yourself should reflect your identity.

List Your Priorities and handle them first. As a multinational, it is extremely important that you prioritize your social media activities. This way you can manage the most critical of activities in the shortest span on time. Proceed logically, and systematically. On a multinational platform, you will also need to synchronize your priorities. Don’t leave any thread loose and remain connected.

1 comment for now

The Changing Trends in Social Media Optimization: What to Know

Posted by on Aug 08 2012 | SEO, SMO

Social media is unanimously hailed as one of the most powerful tools for online marketing in the contemporary landscape. The reason being that the average internet user is much more active and involved than ever before.  SMO or Social Media Optimization is not just another  gambit for Social Media Marketing but rather a prerequisite for the same. In defining terms, SMO is remodeling content and structure of a website to enhance the website’s presence across various social media platforms. The term SMO came in vogue as early as 2006 and its dimensions have undergone many shifts in the past few years.

1.    Optimizing Content: Content is the backbone of any SMO stratagem. While the focus has always been on the linking of content to various social platforms, generating “shareable” content is also critical. “Shareable” content is something that people may actually want to share on their own premise. Generating content that appeals to your key demographics is the main challenge here as SMO is not just about linking; it’s about liking, tweeting, digging, stumbling, pinning and much more.

2.    Making Sharing Easy and Universal: It is not a secret now that tagging and bookmarking tabs are just not enough.

    As multiple social platforms are on the rise, provisions must be made to hoist your content across each of them. Various social media buttons must be incorporated with your website to facilitate ready sharing of your content.

•    There are various channels which can help your content traverse the web and ultimately bring more visitors to your site. Video sharing sites and document sharing sites like Slideshare, Scribd can increase the accessibility of your content.

3.    Engage: SMO only works if it triggers a genuine discourse among the audience. The key here is to encourage your audience to propagate your content.

•    Rewarding people for sharing your content is a viable option but it is essential to ensure that your content is propagated in the right channels.

•    Creating social media handles such as Facebook pages is almost a given. But the need is to be proactive on these handles and readily addressing each and every feedback.

•    Banking on the content based on trending topics is recommended. People’s interest and predilections keep shifting with time. Hence, it is prudent to keep your content in sync with the current and the new.

4.    SEO Integration: SMO ultimately is aimed at getting more and more unique visitors to your website but sadly it cannot work in seclusion. Before getting on with SMO, it is essential to lay down the ground work with a SEO campaign.

5.    Going Viral: For new websites, a viral campaign can get the ball rolling. Your overall SMO strategy must accommodate some viral campaigns as social media is especially conducive to viral phenomena.

6.    Gaming: Social Media Gaming is the new element added to the mix of SMO. Games of the likes of Farmville, Mafia Wars generate high user involvement as well as user interaction. Apparently, they also serve as nifty tools to gain brand association and building brand image.

The potential of Social Media Optimization is beyond limits as it presents a host of opportunities and an ample scope for innovation and creativity. SMO has emerged as one of the major tools in the marketing mix as it enables to capture the attention of the key demographics on favorable terms while propagating a more credible message.

3 comments for now

Cashing in on Social Media as a Business Tool

Posted by on Aug 01 2012 | SMO

The controversy about a proper way to sell through social media still lingers. Investments and gestation are other concerns in social media advertising/marketing/sales. Despite all the hype about social media as an emerging sales strategy, it must be by-hearted by all the social media supporters that social media will always remain a “strategy”. To put it in the simplest words, social media is not a typical tool as a direct sales channel.

Without powerful content the foundation of social media is weak and fragile. However, what is sanguine about social media is its irreplaceable value as a communication tool. It is also one of the strongest potential sales channels to argue about. The main objective of content as a sales tool is to nurture the needs, wants and desires of customers. Social Media is a bridge or rather a platform through which content reaches the masses as a driver of sales. It is a way of interacting with potential as well as current customers to keep them in the loop.

“Awareness” is at the heart of communication through content; and so is “attraction”. A fine balance in the amount of factual and creative information is vital for creating powerful content, which sells. The purpose of content is to spread awareness about you, your brand, your products and your services; and, to do it a manner that attracts as well as retains audience. Content creation should be then viewed as an opportunity to interact and engage with masses.

Social media teaches a very important lesson in marketing. It does not put the cart before the horse. Due to the advent of social media as a marketing strategy, marketing gurus have started believing that it is wiser to build and engage an audience for your brand, rather than deciding to win an audience post framing the product strategy.

3 comments for now

Playing it Right with Keywords and SMO

Posted by on Jul 24 2012 | Search Engine Optimization, SEO, SMO

Social Media Optimization is the mantra in new-age marketing. To further your marketing campaign on the global virtual platform, the correct keyword is all that you need. SMO works its best when web users use certain phrases and keywords to fuel their searches. The words entered, are not mere phrases of the content designed for the specific web page, but are words that help place the website on a ranking scale on search engines. In this case, the social media operative must encode the content with the appropriate words to return maximum search results.

The Right Jargon

The content designer has to have the foresight to understand that the medium of delivering the content should be accessible to all, in terms of readability and comprehension. Thus he cannot choose to bombard the text with heavy-sounding words to garner aesthetic language appeal. The vocabulary needs to be simple and wound in a jargon that is understood by a wider audience. When it comes to reading content online, people would rather look at interactive elements like pictures, videos and graphics than read volumes of uninteresting text. Keeping it short and simple is the net idea to grasp. Short sentences using active voice and employing grammar in meticulous accuracy is what makes for a winning copy.

The Elusive Keyword

The concept of the elusive keyword arises from the intricate searching process. When a keyword is entered into a search engine website, it looks for similar content online, containing the relevant terms. The user is then redirected to the resulting page which might satisfy the query or might lead to further searches. Searching trends show that the most effective search results are the ones displayed as top 5 results in a listing. People rarely choose to look beyond the first five results to further their query. To be able to feature in the to           p 5 listings, the content needs to be optimized to achieve these results.

Getting it Right for SEO

Search Engine Optimization is the tool that makes or breaks your website on the virtual platform. When a mere word can shape or destroy your establishment, pulling out all stops to coin the right one will steer you clear of all hurdles.


no comments for now