Archive for the 'Social Media' Category

Redefining the User Experience with Reddit

Posted by on Aug 14 2013 | Social Media

Facebook is notorious for changing its facade every now and then. However, the realization comes sooner that each step taken promises something better. For example, the latest design on Facebook is an attempt to make Facebook an exceptional experience on mobiles. While there is a certain section of users who resist and disapprove of the new look, the majority has been wise to support the platform.

That said, Facebook is not the only social media platform that allows change. Google Plus is another that has come far. Joining the league is Reddit. It’s surprising; however it is a fact that there was a huge jump in the site experienced in its unique visitors last month. The total number that the unique visitor slot held last month touched a whopping 71 million. As Reddit continues to grow, the need for modifying its structure that can cope with user experience is felt even more.

With Multi-reddits, the platform tried to up its performance. The Multi-reddits are Reddits way of introducing customization on the platform. Moreover, they are extremely use-friendly. Also known as subreddits, Multi-reddits are nothing but a way of grouping individual forums that are found on Reddit. Now even multi-reddits have become a passé. The focus is on moving customization to organized customization. The entire process is supposedly about to witness an overhaul. Much like what Facebook did with its ‘appearance’, Reddit too is preparing to face a facelift. There will soon by an altogether different way of showcasing the multi-reddits. Streamlining of the processes is due too. The new changes are focused on making Reddit more ‘Tablet’ and ‘Mobile’ friendly. Like every time, the Reddit community has reacted quite negatively to the change. That, however, isn’t an indicator of failure. Let’s wait and watch what the new Reddit has got!

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WOM and Social Media: The Similarities

Posted by on Jun 28 2013 | Social Media

Word of Mouth marketing has stuck around since ages. No one knows when and how it originated, but every time you hear your mom spread the word around about how delicious her new recipe has turned out to be, you get reminded of the marketing technique. The only difference between WOM then and WOM now is that the medium of spreading the word has changed.

A few years back your mom would talk about her new recipe during kitty parties. Now, she talks about them via Facebook, Twitter, and Google Hangouts. How very interesting, isn’t it? Does it mean that social media marketing is nothing but WOM with the V for virtual replacing the W for word? As far as the following similarities are concerned, yes; however, not entirely:

  • What to Talk About : Every social media marketer, just like a WOM pro, will think of something about the  product/service to talk about. For example, if your mom is talking about her recent recipe, she won’t just talk about how well it turned out. She will also give little details like whether the recipe is a snack, a dessert, or a drink. An added advantage that social media gives her is to pin up the picture of her recipe and feel like a chef!
  • Who To Talk With :Believe it or not, but your mom knows all the secrets to becoming the talk of the town. She knows the foodies amongst her friends. Yes, even at the times when WOM was hotter than SMM, she would know whom to target with her food delights. Now that she has the World Wide Web and Social Media platforms to her aid, she targets ‘groups’ and ‘likers’ like a boss!
  • Who Will Talk About Us/The Product/The Service : Every marketer knows the originating point of gossips. They also know who nourishes and cherishes talking about ‘the latest’. WOM pros and Social Media Marketers are great with figuring out the target audience and early adopters too. You’ll never find yourself tensed about finding their way to the right audience.
  • Why Would Anyone Talk About (Us/Me/Service/Product)

Well, this is something that both WOM and SMM professionals are always caught up thinking about. It’s their work after all. They have to understand the nature of the object that they are marketing. Only then will they be able to make the best out of WOM and social.

Last but not the least, the key to WOM and social is all about putting the communication across in the right manner, leaving no scope for misunderstandings.

Image Courtesy: edudemic.com

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Pinterest for the Dudes: 4 Ideas for the Guys On Pinterest

Posted by on May 28 2013 | Social Media

No one knows when and how Pinterest became a social media site for the fair and the homely( not literally). Probably it had something to do with the marketing and product positioning, but it’s kind of difficult to understand the kind of stereotype that surrounds Pinterest. Men don’t want to be associated with something that has everything to do with pictures and posters. They don’t want to be a part of the kitty party planners and home decors. But isn’t that exactly why Pinterest was created – so that men don’t have to be a part of the girlie rigmaroles. There is, however, a reason to argue that that Pinterest is a gender neutral social media platform. You just have to be creative enough to find your place, five of which are listed as follows:

  1. Memes: For those who don’t know what memes are – ‘y u no Google memes’. Surprising one of the top most searched queries on the Internet pertains to these funny little one lines. From hilarious to sarcastic, memes are Pinterest classics, for guys to flaunt their collection unabashedly.
  2. Motivation: You don’t really have to be a sucker for sib stories, but motivational pins sell well on the platform. They will get you a lot of fan following, especially from the opposite sex. Even if it is just about the impression, your motivational pins will not fail to do the trick.
  3. Gaming: Let’s face it; games work like a magnet on any guy. Even at 40, you’ll see them happily speeding their car in a video game and beating anyone who tries to temper with them. Pinterest is a great platform to search and organize the games that you wish to get your hands on. Put in some extra effort and you might get a whole bunch of buddies to play with via Pinterest.
  4. Food: Needless to say, food cannot be categorized on the basis of gender. For the men who love to treat their taste buds and try classic cuisines every now and then, Pinterest is a delectable platform.

Once you are there, pinning-up interesting ideas and jokes on boards, it will be an experience worth changing your mind, or at least your opinions.

Image Courtesy : wordpress.com

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The Future of Internet Marketing in India

Posted by on May 22 2013 | digital marketing, Internet Marketing, Social Media

Internet and Indian youth are two inseparable threads that are weaving the face of our nation at the speed of light. Books and newspapers are fighting a losing battle against what is becoming the future of a more modernized and globalized India. If we have to summarize India’s future with internet in a nutshell, it is nothing less than brilliant.

Here are some of the ways in which we have categorized these points:

  1. Greater Internet means cheaper internet: There was a time when having an internet connection at home was meant for the richer upper class, or for people who were supposedly more “advanced”. These days not having an internet connection at home is equivalent to not having any butter in the fridge. With the large number of internet connections getting installed each day, the cost has gone down and has become easily affordable for all.
  2. People’s worlds are on the web: From online shopping, to booking flight tickets, everything is done online. With the increasing stress at work, people do not have time to shop or even get groceries. Making these facilities available online, the younger generation is becoming more and more dependent on what can be ordered online and home delivered.
  3. Social Networking: People in India, especially the younger generation sleep and eat through popular social networking sites like Facebook and Twitter. No one has the time or patience to wait. Instant chat and messaging through such mediums has become popular and this trend is only inclined to grow forward and not backward.
  4. Employment: With so many job search portals like naukri.com and timesjobs.com people now have a quick step solution in finding the right job. The process has become simple for employers as well since they can hand pick the best from any industry and the entire process is uncomplicated and free of any error.
  5. The 3G craze: Everything can be easily accessed through mobile phones since they now come with a 3G technology, and this further strengthens the bright prospect of internet in India.

The world is shrinking with every passing day because of Internet. What happens somewhere in America can reach the Indian News Desk real time because of the speed at which information is transmitted. In 2010 India was ranked 4th in terms of its Internet users across the globe, and that was just 3 years ago! India is advancing and social media is catching up faster than anything else. The wireless age would be nothing less than extraordinary in times to come.

Image courtesy peakinfosystem.com

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How has Social Media Changed Customer Service

Posted by on Apr 18 2013 | Social Media, social media optimization

Waiting for several minutes that feel like hours on the phone, trying to get through to someone “sensible” enough who can take your order for the bunch of roses you wish to order for your mom’s birthday. One word, “frustrating”. Such a simple job ends up becoming a nightmare. So what is the solution? Log on to a website that sells flowers, like www.myflowertree.com, select the flowers, and click on buy and voila! Easy job done in less than 60 seconds! And since you feel great about the efficiency showed by that brand, you leave a wonderful comment on how great their services are!  That is how social media has changed the face of customer service.

While that was just one scenario, there are several ways in which social media has changed the way services are provided to customers. From food, to clothes, to bathroom essentials, there is an ‘order online’ or ‘leave review here’ option for practically everything these days.  Whether a situation goes well or on the contrary, bad, a customer would never hesitate in expressing their views for the world to see since it is available at the click of a button.

  1. It’s all out in the open: Gone are the days when people sent letters or emails to company’s complaining about their bad experiences with the product. With blogging and online forums, people can voice their dissatisfaction, and no company can hide from that. This also increases the pressure on businesses to perform well 24-7 since anyone can post a review if they are unhappy and a third person can see that and form an opinion real time.
  2. Customers solve each other’s problems: Online public forums help customers identify issues that are relevant to them, and at times they don’t have to reach out to anyone since they can read and review an issue discussed earlier which might be similar to their own. Also they can openly offer advice to anyone who needs it.
  3. Wake up Call! Companies have become more sensitive towards customer’s issues and customer centricity has become a key factor in driving businesses. Since there is a lot more transparency between the seller and the consumer through social media, the core of every business now is how to improve customer satisfaction.

Social media is the strongest platform for customer service. Whether it’s the good, bad or the ugly, a customer has every right to express his or her appreciation or discontent for any brand or type of service. Sometimes however this may cause people to voice opinions which may not be relevant or may seem over the top and unreasonable. Social responsibility goes both ways. It is a relationship between the consumer and the seller, and social media happens to be a mediator between the two.

Image courtesy mashable.com

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Facebook is Changing, Again!

Posted by on Apr 16 2013 | Facebook, Social Media

It was just a year ago that Facebook introduced Facebook Timeline as a brand new concept. It was a concept that people either did not understand at all or misunderstood to a large extent. Now that most accept and admire the Timeline for its utility and beauty, Facebook is up to introducing a new change.

The focus is on making your profile visually more appealing. You might revolt against the change though, for it is difficult to accept all formats, designs and structures that Facebook introduces. However, you can’t deny that you are desperate to know the reason why what is being done, is being done. It’s time again, to brace yourself up for another face-lift brought to you by none other than Facebook. Here are a few things that the new Facebook brings for you:

The New News Feed

Facebook as a social media platform is moving towards becoming truly digital and smart. An important aspect of the new design is on the News Feed. The improved version of the News Feed is going to be more like a newspaper. Everything will be arranged and sorted in a chronological manner. On the basis of the posts and articles that you have liked before, Facebook will suggest trending topics that might be of interest to you. It was in 2011 that Facebook started working on News Tweaks. Finally, it has come up with a better strategy.

Bigger and Better

Facebook is trying to bring a bigger and better visual experience to its users. The maps, the photos, the images – everything that is a part of visual appeal will be bigger in size. The central focus, however, will be on pictures, videos and other creatives. Here is a piece of good news for those who wish that nothing about the cover image changes – Facebook has not made any change to the format of the cover photo feature.

Graph Search Header

Those who are wondering about the recently introduced graph search should be happy to know that the new Facebook will allow its users to use the Graph Search option.

Conclusion

Are looks everything to the new Facebook design, you might ask. The answer to your question is definitely a ‘No’. With its new design Facebook wishes to prepare for a large mobile market that lies ahead. Are you game for the change?

Image courtesy encrypted-tbn0.gstatic.com

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Grab the Bulletin by the Horns and Pin it

Posted by on Apr 15 2013 | digital marketing, Social Media

Staple members of the social marketing stronghold are undoubtedly Facebook and Twitter. However, since its inception in 2010, online social bulletin Pinterest has outdone Google and even Twitter in terms of referral traffic and client conversion rates. If you’re contemplating the business possibilities of Pinterest, here are a few points that will get you pinning for more.

 

What it is

It allows sharing photos on your own virtual bulletin board, managing them, and dotting them with either pins or images. It entails boundless possibility with pinning and repinning your distinct images as well as those of other related ones.

Being highly socially addictive, users engage in fun, and gain greater recall by simply posting interests while the visual presence ratifies the business or brand.

Pinterest for Business

With about 40 million users currently, the amazingly substantial traffic provides a fantastic platform for business communication with customers, existing and potential. In addition to being a free platform, it is connectable to both Twitter and Facebook, meaning that when a user pins or repins your images, it reaches those websites as well.

Target Audience

Businesses that cater to young women have prime position with over 80% of the user base consisting of females, between the ages 18 to 40. If senior citizens are the required demographic, the less tech-savvy would not be conducive to promoting products meant for them.

Content

Being a visual website, the pins depend highly on aesthetic and appeal to the user base. Clothes companies and style-based firms of design and sports would do far better than others who would still be able to increase their own website traffic and brand awareness with the multiple business possibilities of pinterest. Marking related content is also crucial, as it displays a wholesome reputation of covering the areas in your industry, to encourage repining and sharing. Additionally, attaching personal preferences helps to draw a larger crowd and extends the scope of the brand and its composition.

Conclusion

This visually driven social media website is constantly growing and holds the third position for traffic created. This is only one of the business possibilities on Pinterest that are freely available to utilize in a proper manner. Including guest contributors, organizing contests, and creating catalogs helps to add depth to your business presence, which through pinning, will escalate rapidly.

 

Image courtesy webranx.com

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Five Ways to Optimize your Business through Facebook

Posted by on Apr 10 2013 | Facebook, Social Media

Social Media is the way to get into your customer’s minds, but staying there is a different story altogether. Getting someone to notice you is one thing, and to remember you the day after is another.  Most people spend their waking moments checking their Facebook profile, and the last thing before they go to sleep. There are several fish in the sea, so what would make you the whale?

Here are some useful tips that would help you enhance your business through face book:

  1. Invite People from your Friends List: Your objective should be to reach out to people who you know would be interested in finding out about your business. People generally form an opinion by seeing the number of “likes” for a particular page.
  2. Make it “Interactive”: By facilitating a private messaging tool you can reach out to twice the amount of people since they would be able to ask you questions and you would be able to provide them with spot on answers. Nobody enjoys a “download”, and making it a two way interaction would help boost the popularity for your page.
  3. Provide Consistent Updates: “Out of sight…out of mind” is something you want to avoid like the plague if you want your page to get noticed, and even more importantly appreciated. By reshuffling photographs and keeping up with the current trends will keep your fans and followers hooked. For example, if you own a restaurant that goes by the name “Bombay Bakers”, you can tag your fans with punch lines like “don’t miss the free chocolate cup cakes this Friday!”
  4. Grammar Grammar! Spelling mistakes and incorrect usage of grammar can be the biggest turn off, and would instantly make the reader close your page, not bothering to ever look at it again. Proof reading is a must.  Also, don’t make your writing style complicated with big words, make it simple and to the point. People sitting online do not have the time to look up the meaning for different words, so avoid the heavy” vocabulary.
  5. Clutter Free: Make sure you update the new, and take out the old. Avoid whatever has already been said or done. In addition to that, make sure your page is easy on the eyes and has more photographs to support what your brand is trying to sell. Visual appeal is very important if you want to make an everlasting effect on the readers.

The most important thing that can either make it or break it is the way you sell your brand, because “sell” is the one word you want to stay away from. Inform your readers about why your product or your business is good, but do not ask them to “buy” it because a desperate attempt to sell something always makes the potential customer think twice and then most likely decline your offer. So, keep it simple, keep it fresh, and keep it appealing, and you will surely get more than what you set out for with your social media marketing strategy.

 

Image courtesy mashable.com

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QUIZ: Are You a Social Animal?

Posted by on Apr 06 2013 | Social Media

It’s an alluring development – the onset of a social network. Just a decade or so back, the homosapien race was merely social. Today, it is one that is actively networked. Definitely, the progress is rational. However, like behavioural psychology would point out, there are a few who limit their social interactions.

Take the quiz to know some fun facts about your social networking persona! 

A. How Often Do You Check Your Facebook Account?

  1. That’s the only place I am reachable 24*7
  2. Every morning, afternoon and evening
  3. Maybe once a week
  4. I don’t have a Facebook account. Does it surprise you?

B. How many social media platforms are you registered with?

  1. Almost every that I’ve StumbledUpon
  2. At least those that my friends are on
  3. Just the one or two popular ones
  4. The ones that promise a career

C. What’s a hash tag for you?

  1. It’s my key to trend on Twitter
  2. I see something like that on Facebook when friends mention a one-liner
  3. It’s a symbol on the phone that I sometimes use
  4. I don’t know, may be it stands for Number, as in #1

D. What’s your Favourite Facebook activity?

  1. I just like the activities on Facebook, each and every one
  2. A few like Criminal Case and Chatting
  3. Updating my profile and Uploading pics
  4. I think it’s all a waste of time

 

Result time

If you chose most 1s ..you are the Social Monkey – Having a merry time on every branch of social media, with a bunch of crazy chums

If you chose most 2s…you are the Web Hawk – Like a referee you’d rather watch than participate

If you chose most 3s…you are the Net Pet – Happy to hang around for a bit to have a good time

If you chose most 4s…you are Social Hermit – Living aloof, never in a rush to catch up

 

And please do post your results in the comments box below!

 

 

(Image courtesy encrypted-tbn3.gstatic.com)

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5 Essential Twitter Tips for a Business

Posted by on Apr 04 2013 | Social Media, Twitter

500 million – that’s the number of users Twitter boasts of on this date. Like most of social media, Twitter comes free of cost (there is an option to pay though) and not using it as a business tool would be missing too big an opportunity. Whilst owners of large businesses have got a hang of Twitter as a marketing tool, many small businesses are still trying to catch up rather than keep up.

So what do you need to dig out maximum benefits from Twitter:

Start Trending: Twitter hashtags are a way of spreading the word. They get your business in the loop, by not just creating news, but also by bringing out the opinions of the commoners with regard to your business

Listen to the Feedback: You would find a lot of Twitter users giving their opinions about a certain product. Feedback must serve as an eye opener. Having said that, it won’t be recommended that you accept every criticism coming your way (as most customers have tendency to take out their rants at the slightest sign of trouble).

Conversations: You can take it a step further by getting involved in 2 way conversations. Hire someone who can directly take the user queries/complains and responds to them promptly.

 It’s all Real-time: There is no better way of making your offering go viral than Twitter. Everything happens there and then. You launch a product, you tweet about it, and they will know about it. With platforms like Twitter, there is not even a nanosecond of a gap between the time of initiation and the time of going viral.

Avoid Aggressive Marketing: Now that you have garnered a fair number of followers, don’t post tweets regarding your promotions and offers only. Aggressive Twitter marketing will not bring more followers to your Twitter account, which would be lost in social media universe. Users don’t need too many reasons to hit the ‘Unfollow’ button and you are giving them one. Post tweets that have some sort of connection with your offerings but at the same time are interesting and worth retweeting.

With Twitter, it is even possible to get your small scale business boom like a giant. As an active social media platform, the bird-like marketer carries messages from where they start to those who relate with them, in less than 140 characters – Perfect retention and attention tactics. Beat that!

Image courtesy userinterfaced.com

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