Archive for the 'Web development' Category

9 Ways to Ensure your Creative Agency Creates Better Website Designs

Posted by on Apr 23 2013 | Web Design, Web development

Developing and designing websites entails a wholesome process of meticulous creation, which focuses on satiating target audience demands and being conducive to revenue generation. For a powerful website design, how a creative agency stays ahead depends on insightful awareness and trend knowledge.

In this article, there are listed, a few of the most effective ways to creating impressive web designs for diverse businesses?

  1. Learn Mark-Up Languages: Knowledge of the newest methods, structures, and mark-up languages will provide the relevant impetus to outshine your competitors.
  2. Strengthen Skill-Sets: This doesn’t mean only looking for fresh shortcuts and quick fixes. When it comes to website design, how a creative agency can stay ahead also depends on the honing of existing skills and fine-tuning designing abilities. Assigning time to learn existing languages, whether SQL or JavaScript, strengthens the core competency.
  3. Improved Programming: Optimizing the usage of methods enhances the design quality. The more technically sound programming language is always suitable for any venture.
  4. Appropriate Colours: Simple rules of contrast apply here. When applying colours to website design, how a creative agency stays ahead depends on how it visualizes the page, which should befit the business in question. Darker text on lighter backgrounds offers easy visibility and comfort of reading to your page visitors.
  5. Pristine Backgrounds: While HTML can add intricacies to a website; the simplest way is to use a relevant image. Not only is the file size conducive, but the reference also makes it relatable, thus empowering brand recall and driving traffic.
  6. Comprehensive Sitemap: Comprising one or more pages, it provides direction and a synopsis on the site, while also working towards SEO fulfilments.
  7. Seamless Navigation: Offer a product with easily navigable website design. How a creative agency stays ahead often counts on streamlining and integrating the business’ elements. With a better page visitor experience, client conversions are a feasible goal. Compromises are inexcusable for not creating a simple-to-understand format and linked structure.
  8. Ban Browser Caching: Caches imply that an older version will be displayed to the page visitor when he comes back to your site. Tweaking the ‘best by’ date is far better as it allows the person to see fresher information, rather than stale updates.
  9. Flash Moderation: Including animation can liven up a website but exercise caution to not overdo it. Flash-heavy websites take extremely long to load in standard internet connections, which frustrate the page visitor.

With these guidelines to website design, how creative agencies stay ahead, will no longer be as much of a mystery. Keep exploring and imbibing design abilities to sharpen your talents and broaden your understanding of target demographics for different businesses.

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Top 5 Functionalities Your Website Must Have

Posted by on Dec 18 2012 | Web Design, Web development

With the surge in competition all around you, how do you ensure your business stands out amongst the crowd?  Moreover, with the competition getting even tougher in the digital space, it is even more imperative that you make your online presence even stronger. How can all this be achieved?

A compelling and functionality-rich website can help you win half the battle. Read on to know 5 features you MUST load it with:

  1. Social Media Widgets: In a world where sharing dominates the value of a brand and enables faster brand awareness and recall, the integration of social media buttons is a must. Since social media activities influence the search results of a website heavily, this feature becomes very important to be included.
  2. Calls to Action: Whilst a user may land up on your website, there must also be relevant calls to action for him or her to take an action. The action could be to register, contact, sign up or subscribe. The idea for you is to covert as many users as possible.
  3. Responsive: You must remember that a large percentage of your users may be viewing your website on their tabs or mobiles. The traffic to your website should not suffer as a result if this trend. Keeping that in mind, enable a smooth user experience even on mobile phones by making your website responsive.
  4. Search Bar: You know what can be found where on your website, but your audience doesn’t. Make their journey through your site easier, and include a search bar on the site.
  5. Meta Data: A pretty website sitting in the virtual space is practically of no use at all, unless equipped to be found by users in search results. Thus, it is essential to ensure a well-optimized site, with meta titles and meta tags in place.

Building a good website is like packaging your offerings well. The user will get attracted only if the appearance looks appealing enough to come closer. So, make sure your website development has that creative edge it needs.

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The Importance of Web Design for a Business

Posted by on Nov 06 2012 | Web Design, Web development

As the Internet is saturated with a plethora of websites, the only thing that can make a website stand out is its design. Design plays a crucial role in defining the overall experience of an Internet user on the website. The points listed below illustrate the impotence of web design for a business.

1.       Initial Point of Contact: For most of people, the initial point of contact with an organization is the organization’s website. Keeping in mind that the first impression is the last impression, the design of the website shapes the overall image of an organization in the mind of the relevant public.

2.       Effective Communication: A website often plays the role of the primary source of information regarding an organization. It is important that the website coveys the information effectively to the visitor. The website’s design must present the information well so that it is readily accessible to the user.

3.       Stand Out: With an appealing and intuitive web design, an organization can easily stand out among its competitors. A website is also a great tool for small and medium scale businesses for projecting a formidable image to their key demographics.

4.       Greater Business Prospects: A website says a lot about a business organization. An efficient web design will efficiently communicate the ideology and purpose of the organization. With only a little investment, websites can increase the scope of their potential clients and business prospects.

5.       Connection: A bad web design can eliminate all possibility of establishing a discourse with your relevant publics. If your web design seems to be unique and innovative, it also projects a positive image of the organization.

The website of an organization must carry a design that is intuitive and confirms with the overall ideology of the organization. A good web design is not something optional but critical for the success of an organization in the contemporary scene. So, get your website designed by the experts today!

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Work hard – Not only on the content but on aesthetics as well

Posted by on Sep 09 2011 | Web development

You have spent months slogging to create apt content for your website, then you spent weeks making sure it was search engine friendly, and not to forget the heaps of money you spent for SEO specialists and content writers. The day of the launch, you feel you have everything in place. Your website is up and running but the number of visitors is still not rising. When a visitor comes to your website for the first time, he also takes in the visual appearance of your website apart from the content. Chances are the content you are providing, is available at ten different websites also. So the only way you can stand out is to make your website pleasing to the eye, so that the visitor returns to your website again instead of hunting for something new.

Developing an aesthetically pleasing website is not that difficult really. When you create a website, emphasize on the design aspects as well. A report by the Stanford University talks about the importance of aesthetics in designing websites. They conducted a study to reveal that nearly half of all visitors (on a website) assess the website’s credibility on the basis of its overall visual design which includes layout, typography, font size and color schemes.

Think of a person, who has to spend hours on the internet, going through hundreds of websites in a day, and when he comes across a website that has a dark background and equally gloomy font color, he has every right to curse the website developer.

When you are designing a website, analyze how the color and the feel can relate to what your content talks about. You can use colors and contrast that induce emotion, which please the reader’s eyes and make him want to come back again and again.

Too much of anything is bad – this applies for web designing as well. Just because you like a certain image, you shouldn’t end up using it on every page possible. The mantra should be to create a balance between form and function. Scan the page of your website like a new visitor would, and ask yourself – does it look attractive enough to bookmark?

Research the different kinds of users that would come to your website, though it is impossible to amaze every user, make sure your website offers variety as well as excitement for readers. Place your content with enough breathing room for different sections. Never ever clutter a page and remember that websites are an artistic implementation of your business, you would want it to look nice after all.

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