What is the most ideal whitepaper? Technically, it is few pages of a report educating the readers about solving a product issue or it can also be a narrative of a new legislation.
To a fair extent, it can be called a marketing document, but one which does not deliver a sales pitch. Apart from touching-up on the issues with a product, it also enlightens the users about the advantages associated with that product.
Now with so many requisites to cater to, drafting a whitepaper that appeals to the intended audience is most definitely challenging, to say the least.
Who is it For? Before you start writing a whitepaper, the first thing you need to keep in mind is that you are not writing for geeks. It is the general audience, which may or may not be aware of all the technicalities associated with that product. Highlight the proof points that they identify with the most. What your audience would be interested in knowing is that how a specific technology will unravel with the answers for the current business issues.
How to Start. At the end of the day, a whitepaper is a technical piece of document. Thus, introducing the whitepaper with a not-so technical abstract in the beginning won’t be a bad idea after all. Explain the purpose of the document in that whitepaper that would prompt the readers to be interested enough in knowing the details that follow.
When to Get Technical. Once you reach the technical part, elaborate on the issue on-hand. Whilst, it has to be scientific, do make sure you don’t use too many jargons that might confuse the readers.
Why they Need it. Educate the users about how the technology in question solves the problem. Readers need to know how that technology works and its applications. Put in context all the benefits that users of the product will obtain.
What to Conclude with. As with any other write-up, the way you conclude your whitepaper content is something that will go a long way in determining how well it is received. This is the part where the marketing aspect of it steps-in. Tell your readers why this technology offers them the best of solutions, giving them ample reasons to buy it.
These tactics would help you communicate more effectively with the audience by the means of your whitepaper. Though it does take few hits to write a reasonably good whitepaper, but once you get it, you know your writing skills have just reached a new level.