Changing Trends in Visual Marketing

Posted by on Sep 29 2012 | Online marketing

If somebody had to say that the movie helped him understand the plot better, it would not be a surprise. It is now tested and accepted that the visual has the capacity to make a larger and deeper impact on the human brain. The marketers have been using this formula for quite some time and now the trends are moving faster.

The picture says it all: For a lot of brands, the visual branding has worked wonders. Be it soft drink giant Coke or automobile biggie Volkswagen. Their advertising campaigns over the ages have seen multi dimensional shift, but in all times they have kept the consumer talking about it.

Go the classy way: The feel of a bygone era is eternal. That is one reason why the fashion keeps bouncing back. The same goes with the visual. A lot of companies have utilized this trend by turning their ad campaigns into a black and white feel.

Take the most searched subject: For a business that needs to keep the consumer engaged. It is important to research on a subject which is live and trending. Participating in the most happening issue around and depicting it through the brand can grab the consumer’s interest.

Innovate and exercise: Exploring new options of visual marketing should be a welcome sign. Design arts have transformed the way the brands represented themselves. So, it is advised to join the bandwagon and practice something new.

Share a lot: Once the brand has the visual impact in its hand, it is time to move out and share. The brands online make it part of its campaigns, ads, banners, profiles to help attract traffic. The fans like to talk about it and share the idea further. This keeps the ball rolling.

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3 comments for now

3 Responses to “Changing Trends in Visual Marketing”

  1. shivangi

    Visual marketing is indeed the way to catch consumer attention in the first place. The first para of this blog sums it up perfectly. It may be of help to mention here that there is a book in the market by the name of “Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design”. You may be find nice ways and examples in its pages.

    29 Sep 2012 at 4:19 pm

  2. Shivangi, thanks for sharing this useful information.

    29 Sep 2012 at 5:58 pm

  3. Rohit

    Visual Marketing indeed helps, and with companies finally taking it seriously and no longer insulting the intelligence of viewers, things are getting even better

    01 Oct 2012 at 1:51 pm

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