Common mistakes of Content Marketing

Posted by on Sep 30 2011 | Content Writing

I’m sure that you have heard and seen the phrase ‘content is king’ so many times that it has left a permanent imprint on your ear drums and retinas. It’s everywhere because of one simple reason; it’s true. Search engines go through the content to determine its rank, people read though it to learn about your company, etc. There are a glut of reasons why it is true.

But running a content marketing strategy is much more difficult than writing a couple of blogs every now and then. Without any consistency or focus, your content marketing strategy will fall faster than a house of cards in front of a table fan.

Here are some common mistakes made during content marketing.

Targeting the wrong audience

It is imperative that you learn as much as possible about your target audience before you try and sell your wares or you could end up trying to sell sand to the Arabs.

Not promoting your content

There is a chance that you have laid down the perfect content marketing strategy, but aren’t promoting it enough. To get it noticed you will have to engage in content promotion. Try submitting it to bookmarking sites or slipping it into newsletters. You could also add a couple of buttons to allow people to share it on their social networking sites and profiles.

Too much promotion

There also a chance that you may end up over promoting your services. If you think that you can disguise an advert as a blog post or a comment, then you are either underestimating the intelligence of your audience, or overestimating your skills. People will have little tolerance when they realise that they are being tricked and may end up with a negative attitude about you and your company.

Giving up too easily

Success doesn’t come overnight. It could take months or even years before you can say that your content writing strategy is successful. Be prepared to put in the time and the effort and soon you will be reaping your just rewards.

Tags: , ,

5 comments for now

5 Responses to “Common mistakes of Content Marketing”

  1. sonam

    Very common points that are even learnt in advertising lectures, but tend to forget the basics when actually one requires to use them practically. Nice Shrey a good brush up of the points need to be considered while content marketing.

    30 Sep 2011 at 5:45 am

  2. Isha

    yea, for any online business it is not just important but imperative to market content properly. And if done properly this free-of-cost tool can render far greater results than any other paid marketing strategy opted by the organisation.

    30 Sep 2011 at 5:46 am

  3. Sid

    It is very important to know the rules of the trade. Especially for people who either fallout on the content or the look of the website. An optimum balance on both the factors is extremely necessary to pull out a competitive edge in the world of online marketing.Rather than resorting to the cliched tools of creating a website, one should start thinking about the kind of read that the audience wants the most in these times. Also, it is an uphill task for people who dig out websites for a smaller audience. the world is big and the audience is diverse, but after all they are humans. ‘Interest’ is keyword here!

    30 Sep 2011 at 5:46 am

  4. Shalini

    Well written article Shrey, patience, understanding of your audience, forbearance and the right content can make a website do wonders- the operative word being marketing- its how well a reader(prospective customer) receives your work that will further speak for the website’s success or otherwise

    30 Sep 2011 at 8:40 am

  5. Mikhil

    What galls most is that some companies still try hopeless subterfuge methods by posting comments on arbitrary websites. Acceptable, if only it is done right. Once read a blog on Geo-strategy of third world nations being followed with “Want to spice up your bedroom gymnastics?? Follow this link…!!!”

    Bad decision. Very bad decision.

    30 Sep 2011 at 9:02 am

Trackback URI | Comments RSS

Leave a Reply