Do the talking with visual rhetoric

Posted by on May 01 2012 | Online Reputation

Visual rhetoric is an art of communicating with images and visuals as opposed to other forms such as audios and written words. The form though has present since time immemorial, has gained recent success because of the advent of digital media. The form of communication has touched a number of aspects including business, arts, philosophy, science, spirituality, religion, culture, socialism as well as technology.

It is not easy to define visual rhetoric in a sentence or two. For it is not limited in its essence. Moreover it is rapidly expending its reach and quickly making an impact on a number of worldly (and superficial) aspects. The basic aim or objective of visual rhetoric is to use communication tools such as imagery and words to bring a concept to life. It is not easy as it may sound because each and every element that goes into its development has to have an emotional impact. If its not worthy of giving goose bumps, it is dumped.

Through visual rhetoric concepts such as relationships, beauty, consciousness, social discrimination gain much more power and impact than solely written words could have lent them. The process of writing through a picture is almost as similar to as writing about one, but with a different motive. A visual rhetoric does not aim at explaining a picture but on elaborating its mood and expression. So each and every word is linked to explaining a theme or a concept and not a fact. Even though the image will have an identity of its own, it shall not fail to explain the reason behind why that particular picture is perfect to explain that particular theme.

The concept of visual rhetoric in its classical form has a number of concepts such as arrangement, emphasis, clarity, tone and ethos. These concepts individually or in synchronization are capable of making a marvelous impact. While words give us an answer in hand, visual rhetoric makes us understand it thoroughly.


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