Don’t Mistake that Facebook Timeline for Another Profile Frill

Posted by on Jun 26 2012 | Internet, Internet Marketing, social media optimization

Remember the uninformed and surprising entry of the Facebook Timeline? A number of us did not like the very idea of it, and its usage was definitely not in question. Many of my online friends were completely against it and voiced their criticism against the time-line feature pretty openly. Discussions about the time-line that led to unfair opinions against Zuckerberg and his declining sense of design were so common that I doubt if an unintended viral may not have affected  the opinion of even those who would have liked to give a thumbs-up (read: like) to the time-line feature.

 

 

You may or may not be comfortable with the timeline settings for now but what matters is if you have switched to it then it is indeed good for you. I have a silly habit of searching for things that seem disconcerting. The timeline feature in particular was for example one of the many ‘not-so-important-yet-on-my-mind’ things that undoubtedly was something that I wanted to know more about. Why so much of a brouhaha over something that was only a part of the virtual world? Why is everyone discussing it? Actually, no one was really discussing it. EVERYBODY WAS CRITIQUING. So, I took to studying the timeline and to my surprise what seemed useless for a complete bundle of goodies. I now can’t think of another way of great online marketing.

 

Many businesses as of present have switched to the timeline feature but haven’t been able to figure out how to benefit from it. In a market that is inexorably focused on social media, the Facebook timeline has given businesses some extremely simple ways of getting ahead with online marketing.

 

Advantage Cover Photo

The cover photo becomes an evident part of your Facebook profile once you have agreed to use the timeline. Inarguably, this is the most important feature of the timeline also as it a strategically thought adding that helps businesses to improve the visual-designs of their companies. This is the place where you communicate with the world in pictures. This is where on-line marketing is at its active most level. Put a cover photo that draws attention and captures the essence of your business. Be creative, take it seriously and the timeline will come alive, acting as a salesman for your business.

 

A Tryst at the Template

 Many of us may not know that it’s not just the look that has changed but so has the purpose and intent. Facebook timeline allows a lot more interaction and rendezvous than the earlier version did. You can make use of the template/body at the advantage of online marketing. Highlight items on your page, feature stories, and pin to other websites for a full-fledged online marketing experience. And, then there is a bar to the right-side just below the cover photo which contains four boxes labelled pictures, maps, notes, etc. You can intelligently customize these boxes to display the products, brochures and content of the company.

 

Knowing the Admin Panel

 No one paid attention to this, right? Well, the admin panel which is a useful part of the timeline is a feature that monitors all the activity that is taking place on your business page. There is also an “Insight Box” that is helpful to convert the user data into a statistical and/or graphical form. This helps you analyze your popularity and reach towards the World Wide Web audience.

The Kolaveri Di about the Timeline took some time to settle but its now time you start benefiting from the well-planned strategy.


Tags: , ,

no comments for now

Trackback URI | Comments RSS

Leave a Reply