Elements of an Effective Infomercial

Posted by on Nov 16 2012 | Advertising, branding

An infomercial is certainly a departure from a standard advertisement or commercial. In that regard, it gives immense importance to the product to extend the feature up to 30 minutes of television time. The viewers get a detailed description of the product with useful inputs and testimonials from early users.

So, what exactly would an advertiser require to put together an effective infomercial which should make the expected impact? Let’s see:

1. Need: Need is an important element that should be understood way before one decides to launch the product for users. If there is a hidden need for a certain product in the market, then, half the job is done. The consumer having realized the importance of the product would sure respond to the infomercial.

2. Value: For any infomercial, the value of the product should be reinstated time and again during the whole time frame. The consumer should find the product to be economical in terms of usage, benefits and money.

3. Uniqueness: The unique element of the product will become the highlight of the information. Everything else takes the back seat because this feature is not to be missed. It will be one aspect that would compel the prospective user to think about it as it cannot be found in any other product.

4. Offer A certain discount on the product is always appreciated. This puts the consumer in a comfortable zone and in fact gives him a sense of joy as he gets to save on the expenditure. A seasonal discount or percentage off is a must.

5. Emotional Connect: Last but not the least, an emotional connect with the audience can be built. This can be done by the help of testimonials where other users give an account of how the product helped them. Once the credibility is established with the stories, the product is accepted.

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