Essentials of content development

Posted by on Jun 21 2011 | Content Writing, Copywriting

With a new website and a new blog coming up almost every day (or should I say hour?), what matters most is the content present on the page. Writing is not really a difficult task, you just need a ‘message’ or ‘information’ that you want to present to the readers, what is important is how you write and present it. Developing content is a major part of content writing and more so content that is sensible, relevant and persuasive. Content development needs a lot of research on the subject you are writing, you should follow a definite format for your content and present it in an appealing manner to the readers.

Content development consists of three major elements: first, identifying the audience you wish to target, second, writing the content in a persuasive manner and third, using relevant keywords.

There is no limit to what all you can use for content writing. You are free to use photographs, quotes, stories, videos, et al. But what you add to your content depends on the readers you want to reach. For example, news content has to be crisp and to the point. If you are writing about a new product, you have to present the reader with enough reasons to buy the new product. The last point that should be kept in mind while developing content is to add relevant keywords to it. The main motive behind writing content is to get readers to read the content. A reader when looking for information, types in certain keywords on a search engine. Adding appropriate keywords will help you make your content more searchable and thus increase the readability. Apart from all this, the content should communicate a certain message, so that the reader feels that he got some new information from your article or that reading it was indeed useful.

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2 comments for now

2 Responses to “Essentials of content development”

  1. Kay

    Interesting read!

    19 Aug 2011 at 1:30 am

  2. Have you ever thought about adding a little bit more than just your articles? I mean, what you say is fundamental and all. But imagine if you added some great photos or video clips to give your posts more, “pop”! Your content is excellent but with pics and videos, this blog could certainly be one of the very best in its niche. Great blog!

    08 Aug 2012 at 10:49 pm

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