Fancy up your online image through Online Reputation Management

Posted by on Sep 01 2011 | Online Reputation, SEO

You have incorporated every trick from the book of SEO on your website, but when you type the keywords in the search tab, apart from showing organic results to your website, the search engine also displays a few websites and forums that are bad-mouthing your product. That can be such a bummer!

Today, solely implementing search engine optimization techniques to create a wider reader draw to your website cannot help in building a company’s brand over the internet.  With hoards of online communities, review platforms and forums available, reputation management is very much pivotal in enhancing one’s brand power. The functioning of a business is proportional to its brand identity and a positive identity can lead to increased efficiency as well as revenue. Online reputation management (or ORM) helps companies and businesses to prioritize and position the good over the bad by pushing them lower on search engine page results with the purpose of decreasing their visibility.

The main aspects of ORM are publishing positive content on the web and wiping away or at least covering the negative and misleading details with a thick dark blanket so that any user when searching for a company cannot see the detrimental results. Through extensive involvement in the social media (which includes blogs, Facebook, forums, Twitter, etc.), creation of positive content and promotion of existing content, companies are able to improve their online identity to a great extent.  At times companies also make formal ‘take down’ requests to site managers to remove negative or inappropriate content, and if that does not work the last option is to file a lawsuit.

Realizing the importance of ORM several companies have sprung up to help businesses and individuals manage their online reputatio. It seems Google (I have a new moniker for them – The Trailblazer!) might help companies (specifically the big ones) in doing away with ORM needs entirely. Its latest roll-out is huge site-links that take up almost half of the first page, pushing the organic links down and the bad links way further down.

Come to think of it, these monster-sized links can make generating online traffic through keywords quite tricky. Do SEO specialists need to worry? Well that’s a topic for another blog post!


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9 comments for now

9 Responses to “Fancy up your online image through Online Reputation Management”

  1. Mikhil

    True that; what with the caustic online review forums and discussion portals with mean streaks, I guess the ‘Any publicity is good publicity’ rule doesn’t quite apply here.

    02 Sep 2011 at 12:47 am

  2. Shalini

    ORM goes a little beyond the covering up and ‘blanketing’ tasks, and also helps creation a brand’s perception and positioning with the target audience, done the right way works wonders, otherwise could be an overkill bordering on “this brand is too good to be true”

    02 Sep 2011 at 12:52 am

  3. Kritica

    @Shalini – I agree. Too much of beautifying can make it sound fake.

    Another way of improving online reputation could be by positively responding to negative comments and presenting regular commentators and reviewers with rewards.

    02 Sep 2011 at 1:24 am

  4. Isha

    rather than covering all the bad opinions, I think ORM can also help a company keep a track of its brand and perception online.. after all they are producing products for consumers.. so their opinion can’t really be overlooked…

    02 Sep 2011 at 1:42 am

  5. instead of ‘wiping away or at least covering the negative and misleading details with a thick dark blanket’, companies should pay heed to the negative details and rectify the misleading aspects, a cover up operation will just make it seem that it’s all true.

    02 Sep 2011 at 4:46 am

  6. sonam Gairola

    Is it Online reputation management or hiding negative reputation that has already been created? I guess, this is something a bit difficult for me to understand. If one has to invest in a company or agency who would keep a check on ORM then why not start the right way from the very beginning? Too many complications in the online world.

    02 Sep 2011 at 5:30 am

  7. sonam

    Is it Online reputation management or hiding negative reputation that has already been created? I guess, this is something a bit difficult for me to understand. If one has to invest in a company or agency who would keep a check on ORM then why not start the right way from the very beginning? Too many complications in the online world.

    02 Sep 2011 at 5:31 am

  8. Kritica

    @Shrey Paul Carlos Pacheco

    They DO so too. It all comes under reputation management. Depends on the company and the techniques it uses for ORM. Rectifying each ‘n every wrong detail/bad review mentioned about your company on the internet seems close to impossible given the vastness of the internet.

    02 Sep 2011 at 5:32 am

  9. yeah, it is much easier to shut them all down

    02 Sep 2011 at 5:35 am

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