I have always dreamt about being a copywriter, convincing myself time and again that I am creative enough to be one. Also, I keep self quoting myself at several places (including this article) saying that “Words are the best way I can express my feelings with”. But wait! Isn’t that true for most people? Anyone who’s done elementary English even at the school level is able to express themselves in words. What makes the difference though is, I have to be a writer who is compelling, persuasive and convincing enough to keep my reader interested in what I write. And so I decide to be in a place where most “persuasive writers” are the center of attention – An advertising agency.

From day one I was asked to craft catchy headlines for the endless briefs that I received. My life became a constant endeavor of keeping up with the pressure of being creative at the drop of a hat. I realized soon enough that writing was not always joyful. There were innumerable times when I found it difficult, challenging, upsetting and tearful. But nonetheless, each time I managed to surmount the expectations of a client, I felt a sense of illumination and delight.

Writing for me thus became one filled with the uniqueness of discovering within myself a voice which is born from personal experiences and circumstances, giving me the zeal, enthusiasm and passion to be someone who constantly probes into the minds of her readers and puts across to them what they need to hear, honestly reflecting with each sentence how my copywriting aids them to get what they need, hence making my entire procedure of copywriting powerful, attractive, engaging and monetizing.