Google Panda Updates: 4 Things You Should Know

Posted by on Aug 21 2012 | SEO

With Google Panda quality becomes a serious business. For those who still don’t get the basic Panda tactic, it is the new algorithm that automatically lowers the Google ranking of low quality content/ website/business. Seems scary? Watch out!!

Aiming for high quality should be your utmost priority. And also take note of the following points:

  1. Don’t Let Ads Lure Away Traffic. Where links and advertisements were considered important for SEO, for making the Panda work for you, it is suggested that you keep links and ads that can supersede your content, to the minimum. The more the ad blocks on your content page, the more will be the drop in your ranking
  2. Pay More Heed to Social Media. Sharing is important. Share your content on social media websites and help increase its visibility. Make your content interactive. Make it worthy of being shared by others. This will automatically determine your content’s quality.
  3. Improve Brand Indicators. This will help you win some much needed trust. While discussing the technique of improving brand indicators is beyond the scope of this blog, it is important to understand that an increased level of trust comes from high quality and means higher Google ranking.
  4. Make it Exclusive: Before you share your content, ask yourself the following:
    1. Is it “Engaging” and will it be shared?
    2. Does the content have a goal and does it reach a conclusion?
    3. Is it complete?

If your answer to all these is a yes then you can take a deep breath and be assured that you haven’t just added to the heap of low-quality content on the internet. The list given above is not comprehensive. It comprises of the simplest ways of dealing with the Panda. If you are sure of the quality, your ratings won’t be adversely impacted.

Even though it may seem like another bottleneck towards achieving quality, Google Panda is, indeed, a way of rewarding excellent quality. Having expressed its wrath against substandard content, the Panda pushes your content on the route of perfection.

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2 comments for now

2 Responses to “Google Panda Updates: 4 Things You Should Know”

  1. Jyotika

    Just goes to show that good content will always be king, and irrelevant and time-consuming methods of promotion don’t score anywhere. Here is another interesting read I came across:

    21 Aug 2012 at 10:09 pm

  2. Rajashree

    With such filtering tactics, every webpage must make their SEO strategies more prolific to stay ahead of the curve. Extremely well written!

    23 Aug 2012 at 9:49 am

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