Google Plus SMO Set To Run Roughshod Over FB

Posted by on Aug 19 2011 | Content Writing, Copywriting, Search Engine Optimization, SEO, SEO Copywriting, Technical Writing

The stage is set. The weapons have been polished and the shields are clanging with anticipation. Social networking el supremo Facebook faces off against search engine colossal Google’s throwback, Google Plus. At first glance, it looks like a regular David vs Goliath. 500 million users against a measly 20 million. But the numbers only tell you so much. Delving deeper, one can see many reasons why Google Plus has more than a few aces in the hole.

The biggest advantage that Google Plus has over Facebook is that it has the direct backing of the big daddy of all the search engines, Google. A classic case of SEO meets SMO, if there ever was one. It has been all but openly announced that Google will be heavily leaning on rewarding Google Plus users with higher rankings on its search engine page. And sites like Facebook, Twitter and LinkedIn can’t do much more than shaking their fists in frustration. That is, unless they (the latter two) don’t end up as dinner for Google’s massive buying spree.

Another reason why Google Plus has become a force to be reckoned with is the revolutionary social media tools it offers to its users. The ‘+1’ button has already trumped Facebook’s likes, the privacy features offered by Plus are aeons ahead of anything Facebook has to offer, and the Circles are being widely acknowledged as the ‘Holy $#!*’ idea of the decade. 10 million users within the first few weeks will nod happily along to that.

Talking White Hat SMO, Google Plus has taken pains to ensure that its users get all the brownie points to promote their websites, provided it’s legit. Website integration with APIs, +1 Button Syndication and a whole new level of networking gives Google Plus ample leverage when it comes to SEO building. Also, Google’s announcement that its +1 button carries a heavy impact over a site’s SEO rankings carries a veiled threat: If SMO for Google Plus is not on your site’s daily calendar, expect a cold shoulder from Google’s crawlies.

Bottom line is, as someone who is actively engaged in SEO and SMO to bump up site rankings, you simply cannot afford to overlook Google Plus anymore. Case closed.

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10 comments for now

10 Responses to “Google Plus SMO Set To Run Roughshod Over FB”

  1. Shalini

    witty take! this will be an ongoing debate till the next tool comes up- but its a win all for the marketer who now has yet another step in the door towards conversion!

    19 Aug 2011 at 2:36 am

  2. Terrific read .. congratulations to the writer for such an intuitive insight into the SMO ‘yet to be done’ .. cheers mate

    19 Aug 2011 at 2:37 am

  3. Kay

    I’m still doubtful about the ‘Privacy Issues’ on Plus.. (or maybe am just unaware about how the settings really work). What I don’t like is how random, sidey, shady people can start following me JLT!

    19 Aug 2011 at 2:38 am

  4. Sid

    I agree….Google plus is all set to Screw MR. Zuckerberg. Though the battle has already started, but it would be interesting to see the kind of policies that both these Social Media giants plan to dislodge each other’s market in the Social Media industry.

    19 Aug 2011 at 2:39 am

  5. @shalini : yes another step, I agree .. the only concern is the multitude of online marketing channels and the challenge to have people engaged across all platforms

    19 Aug 2011 at 2:40 am

  6. nice work!! but you forgot to mention that one the reasons for google+’s popularity is that parents haven’t joined it yet. :D

    19 Aug 2011 at 2:40 am

  7. sonam

    Yes, Privacy Issues the biggest concern. Anyone can add you anytime without prior permission. This is something that is showing the grey side of Plus.

    19 Aug 2011 at 2:51 am

  8. isha

    interestingly put .. lets hope the initial euphoria sustain the same way for Google+…

    19 Aug 2011 at 4:20 am

  9. Shalini

    @john- completely agree, though this won’t be a concern with most clients who equate social media with FB, for them to understand the stretch of Google+ (which even we are figuring out still) and for a marketer to sell it as a tool would be the greater challenege

    19 Aug 2011 at 4:42 am

  10. Mikhil

    It could be argued that Facebook has a huge lead over Google, which only reinforces the maxim of ‘getting there first’, but with Google’s ever-increasing rate of upgrading Google Plus, I believe the day is not far that a website’s dominance on the search engine arena is decided by its +1s, so to speak. Facebook better gear up, else a retirement booth awaits, next to MySpace, Hi5 et al.

    19 Aug 2011 at 4:57 am

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