Grab the Bulletin by the Horns and Pin it

Posted by on Apr 15 2013 | digital marketing, Social Media

Staple members of the social marketing stronghold are undoubtedly Facebook and Twitter. However, since its inception in 2010, online social bulletin Pinterest has outdone Google and even Twitter in terms of referral traffic and client conversion rates. If you’re contemplating the business possibilities of Pinterest, here are a few points that will get you pinning for more.

 

What it is

It allows sharing photos on your own virtual bulletin board, managing them, and dotting them with either pins or images. It entails boundless possibility with pinning and repinning your distinct images as well as those of other related ones.

Being highly socially addictive, users engage in fun, and gain greater recall by simply posting interests while the visual presence ratifies the business or brand.

Pinterest for Business

With about 40 million users currently, the amazingly substantial traffic provides a fantastic platform for business communication with customers, existing and potential. In addition to being a free platform, it is connectable to both Twitter and Facebook, meaning that when a user pins or repins your images, it reaches those websites as well.

Target Audience

Businesses that cater to young women have prime position with over 80% of the user base consisting of females, between the ages 18 to 40. If senior citizens are the required demographic, the less tech-savvy would not be conducive to promoting products meant for them.

Content

Being a visual website, the pins depend highly on aesthetic and appeal to the user base. Clothes companies and style-based firms of design and sports would do far better than others who would still be able to increase their own website traffic and brand awareness with the multiple business possibilities of pinterest. Marking related content is also crucial, as it displays a wholesome reputation of covering the areas in your industry, to encourage repining and sharing. Additionally, attaching personal preferences helps to draw a larger crowd and extends the scope of the brand and its composition.

Conclusion

This visually driven social media website is constantly growing and holds the third position for traffic created. This is only one of the business possibilities on Pinterest that are freely available to utilize in a proper manner. Including guest contributors, organizing contests, and creating catalogs helps to add depth to your business presence, which through pinning, will escalate rapidly.

 

Image courtesy webranx.com


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2 comments for now

2 Responses to “Grab the Bulletin by the Horns and Pin it”

  1. rohit

    Well, thanks for all the valuable info. Didn’t really realize how useful pinterest could be

    15 Apr 2013 at 1:45 pm

  2. shivangi

    When I started using Pinterest, I thought of it as some kind of an online scrap-book. A few months down the line, I started using it as an organizer of the things I like online. After 6 months of using Pinterest and having read quite a lot on it, I am sure I can use it in a number of interesting ways. Guess what, it helps me pin quotes too!

    15 Apr 2013 at 2:18 pm

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