How to get the best from outsourced content

Posted by on Sep 21 2011 | Content Writing, Copywriting

“The key to great SEO is high quality content.” This sentence has been repeated so many times that it should now be permanently etched onto your brain. But are you good enough to write quality content for your company on your own? If your answer to this question was ‘no’, don’t fret. There is a simple solution to your trouble. It’s called outsourcing.

There are some simple techniques that you can use to get the best content possible from the writer.

No such thing called too much information

There is a very good chance that the writer who is working on your project has absolutely no clue about your company. So it is an extremely good idea to give him as much information as possible, whether by links, or a quick phone call. There more information he has on the subject, the better content he will be able to create.

2. Don’t pester the content writer

The writer knows that the content that he is working on is important to you. Do not keep repeating that to him. While feedback is always welcome, try to be more specific about it. Telling him that the article is missing that ‘X-factor’ and he needs to add a little “spice” to it doesn’t make any sense at all. Remember that a writing a creative job, not a manufacturing one. A writer’s happiness will be reflected in his work.

3. Find good writers

There are a huge number of writers who can write high quality content for you, but the problem is finding the good ones, from a crop of bad ones. The first thing to do is not to choose the cheapest writer because there is a good chance that you will get what you pay. You can hire an expert to check up on the content that is provided to you. This way, you will get the best content at the lowest price.

If you follow these simple steps, you are guaranteed to get the best from your outsourced content.


3 comments for now

3 Responses to “How to get the best from outsourced content”

  1. I completely agree with all the points given. hard to believe that just by following these simple steps, one can get some awesome content from the writers.

    22 Sep 2011 at 7:14 am

  2. Sid

    There are many reasons as to why one should look upon outsourcing the best content. However, the points cited above are the most important ones. These points are enough to describe how tough can the job of writing good content be!!

    22 Sep 2011 at 7:14 am

  3. sonam

    Very true, once given the responsibility to the writer have that fortitude till he delivers his content.. poking him every time will surely not solve the purpose.

    22 Sep 2011 at 7:24 am

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