There are two different ways writers can improve the visibility of their website so that it comes up higher on search engine results. One is SEO and the other is ISO. Unless we get Google Taste or Bing Smell, these will be the two best ways to optimise your website.
The traditional SEO (Search Engine Optimization, if you haven’t got it yet), utilizes keywords, which are imbedded into articles. These keywords are what search engine trackers look for when they are scurrying about the internet. They more of these you have, the more relevant your website should be…blah…blah…blah… I’m sure you already know how this works, let’s move on to what I really want to talk about.
Image Search Optimization (ISO, everyone loves abbreviations), is when you tune your website specifically for image search, cleverly naming the image, the surrounding text, and many other things. This means that when someone does an image search for the article, there will be a higher priority an image from your website to come up higher in the rankings.
When someone is searching for something using conventional means, they are most probably looking for information. When they click on your website, they want to read about what you want to say/sell. But when someone does an image search, he isn’t looking for information or anything; he’s just looking for an image to steal copy. Honestly, have you ever used the image search function to gain info? No sir, we just needed the image as wallpaper for our computer, or for PowerPoint presentations or just to see what in the world an Escopetarra is. Even Google has resorted to showing you just the image; you need to click another link to see the complete website.
Its understandable that artists, painters and designers sometimes rely on the image search to sell their wares. But other than that, I personally don’t see anything good about enhancing the images in your website with alt attributes, long desc attributes, image naming, etc. It’s a waste of time and money.