Image Search Optimization: What’s the point behind it?

Posted by on Aug 25 2011 | Content Writing, Copywriting

There are two different ways writers can improve the visibility of their website so that it comes up higher on search engine results. One is SEO and the other is ISO. Unless we get Google Taste or Bing Smell, these will be the two best ways to optimise your website.

The traditional SEO (Search Engine Optimization, if you haven’t got it yet), utilizes keywords, which are imbedded into articles. These keywords are what search engine trackers look for when they are scurrying about the internet. They more of these you have, the more relevant your website should be…blah…blah…blah… I’m sure you already know how this works, let’s move on to what I really want to talk about.

Image Search Optimization (ISO, everyone loves abbreviations), is when you tune your website specifically for image search, cleverly naming the image, the surrounding text, and many other things. This means that when someone does an image search for the article, there will be a higher priority an image from your website to come up higher in the rankings.

When someone is searching for something using conventional means, they are most probably looking for information. When they click on your website, they want to read about what you want to say/sell. But when someone does an image search, he isn’t looking for information or anything; he’s just looking for an image to steal copy. Honestly, have you ever used the image search function to gain info? No sir, we just needed the image as wallpaper for our computer, or for PowerPoint presentations or just to see what in the world an Escopetarra is. Even Google has resorted to showing you just the image; you need to click another link to see the complete website.

Its understandable that artists, painters and designers sometimes rely on the image search to sell their wares. But other than that, I personally don’t see anything good about enhancing the images in your website with alt attributes, long desc attributes, image naming, etc. It’s a waste of time and money.


8 comments for now

8 Responses to “Image Search Optimization: What’s the point behind it?”

  1. Sid

    Good one Kritica, it’s a good eye-opener for people like me who know nothing about ISO. It’s quite strange to know that an image can also be optimized.

    26 Aug 2011 at 12:32 am

  2. Shalini

    Kritica- second you on what a colossal waste of time this ISO sounds, what do you do with it anyway? Let’s see how it picks up- you never know some smart (albeit desperate) marketer may just find the utility factor and start selling it as a tool….waiting….

    26 Aug 2011 at 1:43 am

  3. sonam

    Image Optimization? really learnt something new from this blog. Associated with cyber media we welcome the new concept.

    26 Aug 2011 at 1:54 am

  4. Excellent blog Kritica. ISO seems like a complete waste of time. why go through all the trouble of optimizing an image just for someone who wishes to use it as a wallpaper. SEO is a good example of ‘if it ain’t broke, don’t fix it’.

    26 Aug 2011 at 2:01 am

  5. isha

    the points are well presented kritica but there are some other factors too which definitely work in favor of ISO .. i feel people will soon use an image to directly search for information related with it .. eg: Google Goggles!! that surely will become a rage…(and don’t forget the convenience factor too)

    26 Aug 2011 at 6:01 am

  6. Rachit

    Very well written Kritica. But, I think ISO has its advantages too. Let’s suppose the site is about Book Reviews. When someone searches the Web for a book (not specifically for an image), google shows a series of Book-cover images including those which were present on your Site. When they click on those images, they might as well become curious to have a look at the Book Review written in the background. This increases your ‘possibilities’, rather than decreasing them.

    26 Aug 2011 at 7:26 am

  7. Kritica

    Thank you all!

    @Shalini – Waste of time indeed! Maybe it was developed keeping in mind idlers ;)

    It seems the possibilities associated with ISO are yet to be explored and understood, and as Google is majorly responsible for bringing ISO to us, I have my doubts that it’ll be a failure!

    26 Aug 2011 at 8:36 am

  8. Harsh

    Let’s have some facts right before we begin (Or end) the debate:

    a) How important is image search on Google? Second most as most of us can see it is second ‘by-default’ tab on Google home page.

    b) What do we tend to search other than ‘web’ on Google? ‘Images’, right?

    c) What do webmasters aspire for on their website? Traffic, and Image search Optimization does get that.

    So, image search opimization is not the most important, but being second on Google is not bad either.

    27 Aug 2011 at 4:24 am

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