As soon as the potential of the internet was realised, marketers immediately heard cash registers going ‘cha-ching’. Since then, internet marketing has become the place where content writing green horns go to sharpen their tools and where weary veterans show off their skills. But with today’s short attention span, has internet marketing become really difficult?
In a word, no, well, not for everyone at least. To know if internet marketing has become even tougher, you must first understand marketing. Unfortunately, explaining how marketing works is very boring, and I like my readers to be awake, so I’ll just simplify it. The problem lies with the fact that marketing depends on the on your target audience and the styles and needs of those people keep changing as the generations change. For example, an American during the 60’s didn’t care much about the environment because he was quite sure that the world was going to end in a nuclear holocaust anyway. So, selling him a car would have been easier than selling one today (thanks to global warming and other buzz words.)
What I’m trying to explain is that instead of exclaiming that marketing the car was too hard, they just changed their marketing style to become more relevant to the current generation. That is what content writers need to take care of while marketing a product on the internet. You must be flexible enough to adapt to the ever-changing market. If you can’t adapt quick enough, you’ll find internet marketing becoming tougher.
You will also have to bear in mind that people on the internet have an extremely short attention span. So your title and your content has to be eye-catching, otherwise they will go back to watching cat videos or studying the human anatomy. People only find things difficult if they have a problem understanding the concepts, but once they do, it’s smooth sailing.