Gone are the days when one had to sit for hours at a table in trade fair, putting up a display and waiting for consumers to come up to you, enquire, complete forms, so that you can earn some leads for your business. Today, lead generation has become as easy as it can be, all thanks to the internet.
For those who are not familiar, with the term ‘Lead Generation’, let me elaborate. It is an internet marketing tool devised with the intent of generating consumer interest or inquiry of products and services of any business. Leads are basically required for list building, e-newsletter list acquisition or for gaining customers.
The process of lead generation (or gen) consists of developing a website or partnering with several websites which will promote and advertise your service or product and when a customer comes across these directories and finds something relevant to his needs, he completes an online request form. This form is submitted to the agency where the buyers’ information is checked and matched with the suitable provider. The matching leads are then e-mail to potential businesses with complete contact details and purchasing needs.
Other methods which may fall under lead gen include organic search engine results and referrals from existing buyers. Every business tries to generate quality leads, leads which are determined by the inclination of the inquirer to take the next action towards making a purchase.
The benefits of lead generation are not limited to businesses/sellers only, utilizing leads a buyer can request information from a number of businesses that offer what he is looking for. Lead gen also offers the chance to sellers to pitch his services and products.
Lead generation is slowly becoming popular tool for businesses as it allows them to those the products and services they want to offer to potential customers, they can select the geographical area they wish to target, they can limit the number of leads to receive in a month. Another reason why businesses prefer this method is its affordability. One has to pay only for the leads that are received
Why would one assume that lead gen would always be profitable? Well, every one of us uses the internet for research. We research for prices of automobiles, we research gadgets, we continuously research for information – the reason why lead gen came into being.
Tags: Internet Marketing