Meet the people behind our blog

Posted by on Oct 31 2011 | Content Writing, Copywriting

Be it a book author or a blogger or for that matter any kind of writer, what connects them with the reader is the words they write. The reader creates an image of the writer through his/her columns, blog posts, books and articles and tends to perceive the likes and dislikes of the writer from what he/she writes.

As the festivities come to an end in the office and we all get back into work mode, I thought it would be interesting to interview some of our writers, so that you get to know the people behind this blog. Read on to know about three people from our team of young and enthusiastic writers.

Isha has been with us for 7 months and believes chocolates help her fight writer’s block. Full of mischief, you’ll always see a smile on her face.

CWI: How do you manage to come up with interesting content even when the project is not very inspiring?

Isha: Although I can never make out if the content written will be able to please or interest the reader but I make sure that I’m not bored while writing on the topic. That’s the only way I keep myself going. Creating a milieu of various notions and incorporating different perspectives into a topic makes it writable and readable. Well, I too after a point surrender in front of the failing-to-cease and not-so-happening projects and just plain write.

CWI: Okay, now a non-work question – What would you prefer: A shopping spree or an evening out with friends?

Isha: Oh! It’s like asking a mother to choose her favorite child among her children… I can’t let go of any of them, since the happiness quotient attached with both of them are different. Going by my past track record I will say ‘ an evening out with friends’. Woohooo… Where’s the party tonight?

Our next writer Shrey is from Goa (one of the biggest reasons we like him!). He is the motor-mouth of our office and is known for coming up with witty articles consistently.

CWI: Before you start off with a new project, do you play around with different ideas or follow a similar format every time?

Shrey: It depends on the deadline. If it’s tight then I usually follow a simple and common format. But if I have some time on my hands then I usually try something new and different. To tell you the truth, I generally just copy a nice format from my colleagues, saves a lot of time. I hope you edit out that last part. (Sorry Shrey!)

CWI: Apart from playing computer games nonstop, what is your idea of relaxing on a weekend?

Shrey: I usually just sleep all day or read books and play video games, but every now and then I am surrounded by a couple of friends with a bottle of beer in one hand and something to eat on the other one. Sitting in a bar or on the terrace watching the sun drop down into the city, talking about absolutely nothing in particular. Though following Monday becomes a nightmare!

Sid is one of the most versatile writers we have in our team. From a travel writer to a tech expert, he can churn up interesting content even under the tightest of deadlines.

CWI: Sid, we all know that ‘content creation’ is about creativity. What is your take – is the creative process exciting for you or plain hard work?

Sid: I dare say it is ‘plain hard work’. Creativity is the major player in content creation. Hard work is just a part of it, but you just can’t do away with that also!! However, deadlines are the ghosts. Creativity may go away for a vacation if deadlines are there to haunt you.

CWI: You’ve written a lot on gadgets, what is the most must-have gadget for you?

Sid: Undoubtedly the iPad. It’s the coolest gadget I ever saw. Though I am not as tech savvy as Shrey, but I would definitely go for an iPad. The features are just awesome!


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4 comments for now

4 Responses to “Meet the people behind our blog”

  1. Isha

    @ kritica- I am waiting for the next lot of writers (including you!) :D lets see what they have to say ;)

    31 Oct 2011 at 8:07 am

  2. nice to know that i’m liked because i’m from Goa rather than the fact that i write witty articles constantly.
    and i asked you to edit that part out!

    31 Oct 2011 at 8:09 am

  3. sonam

    Great…so i missed something interesting that day.. :( , i hope next lot includes me also.

    31 Oct 2011 at 8:29 am

  4. Sid

    O thank u Kritica for the introduction….everything in the brief was correct to a good extent, except the last phrase :P But anyways, nice piece of work….a new way to churn up blog ideas. Loved it!!

    31 Oct 2011 at 9:00 am

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