Music in Advertising – Hear it and Buy it

Posted by on Sep 26 2012 | Internet Marketing, Online marketing

Music only exists in digital form in the contemporary realm. The vogue of CDs and other recording formats is also waning as music is mostly bought though online stores. This phenomenon started in the early years of the 21st century with the opening of iTunes store. Music is now available on the Internet in universal formats such as MP3 which can be easily accessed across all platforms.

Buy One, Not All

Advertising techniques for music has also undergone a major shift.  Unlike before, one has the option to purchase songs individually rather than the whole album. This not only proves to more economically viable but also more efficient. You can also rate the songs which helps other customers with their buying decisions. Most online music stores also feature songs that are most downloaded and top rated. These lists also play a critical role in influencing the decision of the buyers.

Listen Before You Buy

Music stores also offer the option of listening to the preview of the song before actually purchasing it. The preview of the song serves as the advertisement for the song itself. The major advantage of online music stores that they provide access to a humongous collection readily. The music is organised under genres which you can access as per your taste.

Get Recommendations to Get Music

Advertisements are also projected in the form of recommendations. Online stores generally keep a track of your purchases and recommend songs on that basis. Users can also post reviews for songs and share their views about any song, album or artist. Online stores also serve the function of social media as users can interact and share their interests and ideas.

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1 comment for now

One Response to “Music in Advertising – Hear it and Buy it”

  1. Anamika

    There is an angle of piracy involved as well. People prefer finding free downloads and this kills the business.

    28 Sep 2012 at 10:09 am

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