Here is a fact – and that too, a statistically proven one – “70% of consumers trust recommendations from their friends and family, a whopping 92% trust the opinions posted by other consumers online”, publishes Forbes. I am surprised, aren’t you? But those who have been there done that, would literally be laughing it off. The pros know that out of those 92% that the real users trust, 60% is a trap. Those 60% make the world go round, at least the virtual one. Those 60% comprise the force that work towards creating or belittling a firm’s online reputation.
What’s the Deal? How Online Reputation Management Happens
In its simplest, ORM is just like competition. You pull someone down to get to the top. In a way its economic – just like the free of the economy, on the basis of certain factors, a winner emerges from absolutely nowhere. And if you still haven’t got it, think PR.
ORM is all about pushing the bad stuff about your company down and inflating the good stuff in the virtual world. It’s just like saying that you scored total 7.7 GPA in your annual, pushing down the fact that you scored a D in Economics (guess what no one really knows how much you scored in which subject). You passed with a distinction and that’s what you should leverage on.
With ORM it is all about getting your content and information on the first page of Google. Solely that can earn you a good amount of organic traffic. Plus, no one is going to read what is being written about you on the third page of Google, unless it’s SEOed too well. However, what most people know is how to positively promote. Only a handful of them are able to cut through the negative hype being created.
Why ORM is Important?
It is believed that just like dreams, if you don’t control your brand online, someone else will. Let us quickly look at how online reputation management helps you with. There are basically four things that ORM helps you with: enhancing search results, enriching snippets, personalizing search, and boosting universal search.
The stakeholders of ORM comprise consumers, business partners, marketers, journalists, coworkers and last but not the least, your personal contacts. If done correctly, ORM can be the key to the success of your business.