We ain’t talking about innovation here. We are discussing outdoing self achievements. Yes, innovation is an inherent part of it but this is a much more elaborate notion. The concept of constructive destruction is being researched since the past 150 years and has successfully covered more than 150 concepts how obliteration of a market can help winning competition.

Those of you who have all those marketing terms on your fingers must be thinking about the concept of product cannibalization by now. Even though on the similar lines, the concept of constructive destruction with the difference that is meant to eat up into markets to prevent competition to evolve and grow.

The concept of constructive destruction is a miniscule element used in the blue ocean strategy. BOS as it is more often known as is a breakthrough for marketers.  As coined and defined by economist Joseph Schumpeter, BOS or constructive discussion is, “A way of describing the endless cycle of innovation, which results in established goods, services, or organizations being replaced by new models.”

In a true sense blue ocean strategy focuses on breaking free. It cuts through the shackles of old markets to create new ones, old competition to build new one and old markets to capture new ones. It would not be astonishment then that great marketers someday builds on this concept to create “The phoenix” strategy that destroys itself to be born afresh again.

Tags: company content, Content Writing, website content

The role of communication in advertising is undeniable. The basic aim of an Ad agency is to build an impactful and effective communication between the advertiser and the audience that allows a smooth exchange of thoughts, opinions and viewpoints. A powerful communication carries a persuasive power and provokes the audience to take an action in the context of buying/subscribing/choosing a brand or a product. Following are the five rules of creating an impactful communication through an Ad agency-

1.Be direct- Whether the consumer will be provoked to act upon the message of the advertiser or not, hugely depends on the way message has been conveyed. An impactful communication is made easy with the use of simple yet ingenious copy.

2. Use of media- The medium chosen to convey your message decides the flow and intensity of communication. Amongst the various options available to send the message across, the one with maximum reach will allow a brand to communicate with a large group of audience. For example, an ad targeting the youth will create much impact on a social media channel than on a billboard on a road.

3. Creativity in innovation- The changing trends in advertising ensure a better and thorough communication rather than the traditional forms of branding. If a business is aiming to reposition its brand image, it has to ensure that the ideas and concepts applied are out of the box and hit a chord amongst the audiences.

4.Relationship management- Public relations holds a great significance in the world of advertising. If branding is important, maintaining a brand personality and revitalizing it from time to time is equally crucial. The measures and efforts undertaken to build a relationship with the audience over time will help you communicate better.

5.Merchandising-Not only the technical aspects, but the physical presence of the brand too helps in a consistent and effective communication process. It allows communication through an individual and not the brand itself and to an extent generates ‘word of mouth’ publicity as well.

Tags: company content, Content Writing, website content

Marketing for a brand or a product is not only restricted to the conventional methods of sending out brochures or attaching flyers with newspapers. The trends in popular culture have overtaken the tried and tested formulas and have gained much popularity in the recent past in getting a brand the attention that it deserves.

Social Media Marketing

Social media emerged as the new platform for direct interactions amongst your family and friend circles. It gained much attention with the instant connectivity that it offered and with new features such as sharing pictures and videos. Today, if you are not on Facebook or Twitter, you are considered as old fashioned. Soon, many businesses realized the importance of marketing online and chased the world of social media. Not only it was in vogue, but it allowed brands to interact directly with the customers.

Activities and Promotion

The world of 21^st century belongs to the out of the box ideas and marketing strategies. To promote a brand, many companies are targeting malls, fast food joints, pubs and other places to interact with the audience to promote their products directly.

Relationship Management

An Indian pizza chain recently started a service wherein they saved the name, address, pizza preference of every customer who called them for home delivery. Once the details were stored, the same customer never had to take the pain of informing them their address and other details. The strategy worked wonders and a small initiative by the company build them many loyal customers. Many similar activities are being undertaken by companies to market their products and maintain their customers.

Tags: company content, Content Writing, website content

Advertising for a brand or a product involves the use of various mediums that are most likely to be seen or heard by most people on a frequent basis. Talking of Print ads and TVC’S, they have garnered much attention in the recent past and have contributed significantly towards promoting the sales of a business. On the other hand, Jingles and radio spots have always been famous amongst the rural population and have had an impact in popularizing a product.

Jingles and radio spots are seen as becoming a part of our popular culture and are getting many brands instant fame. Many international brands such as Coca- Cola are making use of jingles to promote their business. A jingle helps people identify your brand with the emotions that it generates and creates a brand image.  While print ads focus on selling a brand, a jingle or a radio spot aims to establish an image and is designed to create a brand personality.

However, radio spots tend to be huge hits amongst those who are frequent listeners. A radio ad has to be consistently played to keep its presence alive in the minds of people, while a jingle has to be catchy to get registered in the conscious memory of the masses.

Tags: company content, Content Writing, website content

Some of us have still not isolated the idea of spending our leisure time with books. Although, we must ask the obvious question to ourselves once – do we really devote quality time in reading books, physically? A book in hands with our feet straightened in a lounge chair or in any other posture that one can imagine, while reading a book – how frequent is that sight these days? I dare question the revolution that technology has brought in to the human society and its elements of development. However, there are equal negative contours that technology has invited for the human race.

The Real Hard Work of a Writer

Sketching out a human mind’s fantasies or penning down real life experiences – the job of a writer includes tremendous hard work. Lifting a book in our hands conveys the appreciation that we decide to shower upon the creator of the book. When a reader succeeds in connecting with the story penned down in the book, he or she has just two ways to express the appreciation – call the book a trash or believe it to be a masterpiece. Thousands of writers worldwide have written about millions of stories till date. Some of them do succeed in cracking inside our heart; however, some seem to be too realistic or too fantasizing to believe in.

There is another way to look into it. We just can’t generalize the perception that a group of readers may have developed after reading a book. Every single region on this planet harbors a dynamic variety of human beings. We just can’t deny the fact that a story book would be equally loved and hated by a certain human population. Now, when we come to the ongoing cyber popularity of books, our definition of books as storytellers tend to take a completely different route altogether. Imagine yourself sitting on a chair for hours and trying to garner interest while reading a thriller by John Grisham. The answer lies within you and your love for books.

The New Short-Cut

Finding a book that you loved and craved for does not need money. All you need to do is click and you have your own personal piece of a ‘paperback’ novel. E-books have become the greatest source of building one’s own personal library. Reading e-books on laptops and desktops are passé. Tablet is buzz word for the new generation and it has almost cloned the feel of holding a book in our hands. Take it wherever and whenever you want it. So, does that threaten the publishing houses? Well, to some extent ‘yes’. However, they too have resorted to online marketing in order to stay in the competition.

The question is – who is the real storyteller? That may greatly vary from person to person. For those who consider books to be their best friends, a ‘paperback’ novel will always remain the best option to inject infotainment inside their cerebral faculty. However, people who are down the list of appropriate devotion to a story may resort to e-books for a quick understanding of the story!

Tags: company content, Content Writing, website content

For all those, who have no plans for this weekend, i will give you the best idea in this world to spend quality time along with entertainment. Yes! Movies, this is the best way to entertain yourself. If you are thinking that i will tell you to go out and enjoy the latest movies in theatres, then you are absolutely wrong. Here is a list of four best websites where you can watch movies online, and at your convenience.

HULU

The name itself sounds interesting. This website is usually known for streaming a number of TV shows, but one can also stream more than hundred movies online. If watching movies is your hobby then you can also take the Hulu Plus membership of this website on affordable charges.

AMAZON INSTANT VIDEO

All popular movies and TV shows can be immediately watched on Amazon instant video. All you need to have is a connecting streaming device, so that you can connect your TV or computer to watch movie online.

MOVIESDATACENTER

Watch unlimited movies straight away and for free. Moviesdatacenter is a giant online community, where you can enjoy each and every movie by registering with the website without spending a single penny.

TUBE PLUS

This is another website where you can explore a lot and for free.

The best part of watching movies online is that you can watch them at your convenience. Especially for the people who love cinema can explore a lot, by visiting these above mentioned sites.

Tags: company content, Content Writing, website content

Entities are realizing the importance of the promise that the “brand publishers” hold. And if not a huge brand, smaller ones are making their presence felt to a large extent. Since it just not enough to let people know about “who” are “what” are you but also make them familiar with what makes you different, organizations are taking their online marketing strategies much more seriously than ever before. So while a jewelry retailer might have a technical description to his product-offerings, the essentials will be accompanied with adornments like a catchy tagline or a flashing category name to the jewelry.

In the digital world, it is widely being agreed that content creation is demanding while automation is simply not engaging. So what’s the remedy, content curation of course. Take a hint or two from the gurus themselves:

Rebecca LiebVice President, North America at Econsultancy who has also authored a book “The Truth About Search Engine Optimization”, says, “In an era where marketing is supplanting advertising and storytelling is an ever-more essential part of the marketing message, carefully curated content – well presented – is an immense brand asset, be it to a humble, over-caffeinated individual blogger or a Fortune 100 company.”

David merman Scott, the author of New Rules of Marketing & PR and World Wide Rave is a huge fan of content syndication. He says it is “great stuff”. But for him the geatness gets mellowed down by the challenges that the technique poses. For him it is a choice between humans or machines.

Ann Handley Chief Content Officer, MarketingProfs believes that “It’s a way for organizations to further their role as a resource to their audience. What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective” she adds.

Content curation is a technique that will surely take the withered content marketing industry far ahead in the near future. It is not just about a brand producing valuable and informative content but also the best way of engaging third-party content and inspiring action.

When you are watching Johnny Depp, you need to remember just one thing – you may get whacked!! This is no surprise for people who prefer Hollywood over Bollywood. The fact that greater bulks of Hindi movies do not have the ability to equal the might of art and craft of a Hollywood flick is easily understood when you love dozing off with your eyes glued on the screen. Well, i definitely do not wish to demean or demoralize all Bollywood lovers. However, one should be smart enough to accept the fact that being served with films like ‘Lagaan’ and ‘Forrest Gump’ simultaneously, one would prefer the latter one quite obviously. The reason behind my senses going gaga over Hollywood flicks rests on Tim Burton’s “Sweeney Todd”. I know there are better choices than that, but I won’t mind soaking the heat of appreciation that it has generated in my psyche.

A Unique Experimentation with Music

People who have already watched the movie will definitely agree to this – musically horrifying! The film makes you realize that including compositions in stage performances can be pictured with enhanced charm in the silver screen. The film is a musical treat for those who find it difficult to watch a movie without a ‘hit’ number. You know what I mean – don’t you? However, the absolute musical genius of Danny Elfman surfaces out quite clearly in the movie. Music remains the driving force of the film till the end. Director Tim Burton’s vision was way beyond the traditional approach of including music after a certain patch of dialogues. Music has always been the greatest healers to human emotions. It is through music that a human is able to vent out all his emotions quite artfully. Most of the characters in the film were going through the toughest times of their lives.

Johnny Depp Singing – Really?

That Johnny Depp could sing and sing with such perfection, was an absolute surprise for his fans all over the world. People were stunned with his extraordinary vocal ability. Sweeney Todd’s avenging desire could have been better portrayed than this. The dark and empty chamber reflecting the brooding and dark emotions hovering around Todd’s mind gelled well with the character of the movie. Synchronizing blood and gore with music has never been an easy to offer menu for the filmmakers all over the world. Also, when it comes to commercial platform, being able to deliver the optimum amount of entertainment is a big ask! “Sweeney Todd” succeeds immensely in this regard. The inclusion of voices of all actors in the film would have been a suicidal decision on the part of the director. Now, he must be the happiest man on earth! Every single actor in the movie delivered their best singing skills – something they would not have imagined in their wildest dreams!!

Anyone Can Sing

Talking about the actors in the movie – I have no words to say. Of course Johnny Depp stands out in one of his most horrifying characters, but Helena Bonham Carter as Mrs. Lovett, Alan Rickman as Judge Turpin and Timothy Spall as Beadle also deliver equally memorable and spell bounding performances. Each time Johnny Todd slits a throat, he looks terrifyingly scary and cold. The film is replete with nerve-wrecking scenes and there’s no denial about this. However, music is one such factor which will make you fall in love with the movie. I would definitely say this – the film is not for the weak hearts, but go and watch it for Johnny Depp’s remarkable and merciless barber act.

A few years back, marketing activities for a newly started business was all about documenting strategies and designing the marketing activities and plans to be executed for print media. The traditional marketing systems involved high advertisement cost and there was no effective way to measure the reach. Even though the content was high on creativity and had the right elements to tap the market, it was not backed by technology.

Times changed, ideas changed and one thing that definitely changed was the effectiveness of marketing. Facebook pages replaced the banners on roads; ads on websites replaced ads in newspapers, blogging replaced flyers and so on. Internet Marketing has revolutionized the way advertising functions. Online marketing is a win-win situation for any business. Even if does not succeed, there is absolutely no loss. The most successful and interesting way of internet marketing is social media marketing. Facebook, Twitter and LinkedIn are a few channels that have formed a base for online marketing and have nurtured and witnessed the growth of many businesses.

Social Media Marketing (SMM) works on a simple idea- there is a large chunk of people who look up to internet to fulfill their needs of networking. These individuals need their dose of entertainment and are often looking for something new. This is where your presence makes a difference. You need to identify the target audience, popularize your page and get them to talk about you. SMM employs the modern concepts of marketing and you need not shell out money for any activity that you conduct. All you need to do is create an account, update it from time to time and make your presence intriguing. It allows the optimization of creativity and lets you utilize the space in a customized way. Social media satisfies the need of marketing to reach the right people and engage them in all its activities.

Another way of generating traffic is blogging. Web blogs are a lucrative way to communicate and get honest feedback. Your blogs may provide the latest news about your product/brand/business and provide information about it. And let’s not forget the best part- it’s free from any cost. Blogs do not have the icon that says ‘Payment options’. You can set up your own blog and promote your business.

The advertising industry today has reached an exceptional stature where creativity has whirled things around to come up with ads for brands in such a way that it creates an extraordinary impact on the audience. With cut throat competition among brands trying just to be one step ahead of the other, brainstorming innovations brings out advertisements in front of you that you may have never imagined of.

In this booming advertising industry where television commercials are suppose to be the most expensive and much hyped ones with digital media just following behind, print media is also strapping up their boots for the war. Even though print media is one of the oldest medium of advertisement its caliber should not be doubted. With all the frenzy over electronic media and the new age young player, digital media, the influence of tabloids have also seen their own part of evolution. The number of audience that a newspaper can reach out to, it is hardly possible for electronic or digital media to reach there.

Advertisements in Print media have seen a tremendous shift in the past few years. They can leave an unforgettable impression on the minds of the audience and are believed that they have the caliber to build a brand image. Print media is no longer treated as an underdog and the result is what we see on our daily news papers every morning. Creating a Print ad that creates a massive impact is indeed a daunting task but it can however be successful in making the brand the ‘talk of the town’. There are many print ads that have been thriving in amazing audience with their innovation. The most recent print ad that created frenzy was the Sunday Times print ad on 19th February 2012, Sunday of Bru Gold, where they have printed a huge picture at the bottom of the newspaper of the Bru jar with coffee spilled all around and 100% written on it. The ad surely was successful in giving you the feel of the coffee aroma with the newspaper. This brilliant execution of the idea came from Bharat Kapadia. Another Print ad that you will instantly remember will be the one for Volkswagen Jetta again on TOI, when the entire news paper was tinted in silver for the promotion of the brand, and the talking news paper in last year September for the same brand in the same tabloid; these ads were innovated by Ogilvy India.

These print ads immediately stimulate your brain cells and remind you of it at the slightest mentioning about them. Therefore I say that print ads will never lose its charm and go on amazing people over the years.