Picking Ideas: Thoughts for a Copywriter

Posted by on Apr 01 2013 | Content Writing, Copywriting, Web Content Writing

The job of developing copy for web content is an art of its own kind. While many have mastered it, others are stumbling on their way to it. There is always an easy way out of this, which generally translates into copy-paste method, but doing justice to a creative would require much more than that.

So, here’s what a creative writer can do:

Keep a Sharp Eye: True, a copywriter would be required to have an eye for details. No matter how small but if a word, a caption or a slogan, seems impactful, should make way to the copy bank of the writer. This adds on to ideas and gives perspective on subjects related or unrelated.

Save the Searches: This is important because there are way too many sources that one comes across every single day. So, to keep a fool proof reference to a work, it is good to save it with proper indexes. This helps in getting back to the copy and pooling thoughts out of it.

Sort the Best: It depends entirely on the copywriter as to how he likes to shape up the work based on the brief. In which case, sorting out the best is his job. At the same time, feedback is always welcome as it helps bending and tweaking the fine lines.

Improvise Critically: When nothing else works from memory and resources, the only possible solution lies in innovating. Trusting that the person is creative, this should be a cakewalk. But one may hit the writer’s block. Don’t fret, have patience. That works too. It does come along and from a very odd place indeed.

Keeping these nuances in mind can help any creative person get over the copy blues over time. However, it is important that this becomes a habit as natural as breathing for the best results.

Image courtesy sslavec.files.wordpress.com


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2 comments for now

2 Responses to “Picking Ideas: Thoughts for a Copywriter”

  1. Jyotika

    Another thought for a copywriter could be perhaps to delve deeper into the client’s business and industry, gain more knowledge and therefore create more relevant and appealing copy!

    05 Apr 2013 at 4:20 pm

  2. sonali

    A copywriter tends to know a lot more about the product or the business that he or she is advertising since they have to go a step beyond whatever is on the surface and “think” hard on how to make it relate to the readers. “writers block” is a terrible thing and happens to the most prolific of writers but if one writes often then it just gets easier with time.

    06 Apr 2013 at 10:05 am

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