Politics and the Role of Social Media

Posted by on Oct 23 2012 | Facebook, Social Media

Big Push in Politics

The impact of Social Media is throughout the world. The uprising in Arab, the upheaval in Tunisia and several petitions online have reformed the political structure of the world.

The political structure is now being redefined with the help of social media as many political figures are now available on many social networking websites. With increasing number of followers, the impact on the political system is lucidly visible and much more tangible.

As the electoral year approaches, the mould is set to provide data, which is going to be available to everyone and thus become a key aspect of shaping the public opinion.

The New Approach in Politics: Getting Yourself Discovered

Social media has the ability to connect people to each other and what better way to let other know about your presence than being an active member.

Engaging yourself and having a large number of followers on Twitter is the key to let yourself get discovered. The simple rule is universal to all and that is the reason US President Obama is known for his web presence. With a page on Facebook and several followers on Twitter, the number of likes, shares and re-tweets make his dominance visible.

Sharing is Caring, and Attracting Votes

The content that is shared has now shifted from a political approach towards a personal one with politicians sharing their thoughts not on television or radio. A piece of personal life has made the outlook towards the politicians more sensitive as it shows the hint of the “normal-daily-lifestyle.”

A personal website, a page on tumbler and an enormous following is the approach the Presidential campaigns are opting on social media.

With both presidential candidates Barack Obama and Mitt Romney gaining acclaimed following and web presence, the election can be pretty much called a social battle as we see them doing more than the overused clichés including kissing babies and the conventional handshakes.

Strength Amongst a Few and the Youth

The impact of social media is observed widely in India where a lesser section of population is exposed to the trending web pattern. Protestors who are the backbone of the protest shaped the campaign that is still prominent are the ones who have fanned the flame of anticorruption.

The social awareness and ideas have also spread across the nation as the youth cries for a better system. Various campaigns have come into prominence and they rely solely on social media to meet their goals.

Image courtesy www.emandp.com


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1 comment for now

One Response to “Politics and the Role of Social Media”

  1. shivangi

    The potential of social media can never be fully explored. From politics to entertainment is chanting the slogan “everything’s social about it”. Seems like we will be voting for our preferred political parties on FB soon!!

    24 Oct 2012 at 3:55 pm

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