Any product, be it electronics, retailing, manufacturing or others, has a certain target market. And the role of a copywriter is to promote the product in a way that will help it to fit in customers’ shoes. My first assignment in the company was product promotion which was quite challenging for me. I had to handle various kinds of products and honestly speaking, some of them were quite unfamiliar to me. However, my colleagues helped me a lot to adhere to the tactic of promotional writings and gradually, I found my niche in product promotion. Today, I would like to share my experience of learning the tricks of writing for product promotion.
Know the USP of the Product:
A copywriter handling a project like product promotion must have an idea of the USP of a product. What is the unique part of your product? How is your product different from other products? All these things matter a lot in promotional writings. The first thing I learned was to understand the unique part of a product. For example, you are going to write on iPod accessories, now your first job will be to find out the advantages of these accessories. Why would your reader go for these accessories? First find this thing and then write a promotional piece on iPod accessories.
See the product from a customer’s point of view:
Seeing a product from a customer’s point of view is another challenge of a promotional based write up. In such cases, a copywriter should try to put himself in a customer’s shoe. Think again and again if you were a customer, what would you have checked in the product? Truly, this trick helped me a lot to promote various products in an attractive way. For example, while writing on an electronic product, I used to describe the product in different angles. What are the technical specifications of the product? Is it energy efficient? Does it look stylish? – The answers to all these questions will definitely make a write-up on any electronic product worth reading.
Make your write-up crisp, simple and attractive:
Last but not the least; a product promotional writing should be crisp, simple and attractive. It is true that we hardly get time to read anything minutely for a long period of time. So, it is a better idea to make a product customer-friendly through crisp, simple and attractive write-ups.