Repurposing in the Digital Age

Posted by on Sep 13 2012 | Content Writing, digital marketing

The digital age brings with it many irresistible evils, one of which is the ease of copy-paste of content freely available on the Internet. With regard to the amount of knowledge that the digital age has made, it has become so very easy to share collaboratively, I often thing what use is adding any more information when a lot is readily available to be used over and over again. Someone correctly said that “in the digital age, it’s not plagiarism, it’s repurposing”.

Speaking in the context of writing, one of the biggest revolutions that has ushered in is easy availability of copious information. We don’t even know how much text is within our reach. And here is the problem. The biggest problem that most of the writers are facing today is, not needing to write any more any longer. It may seem as the biggest paradox ever, but it’s true that with the diminishing need of having to write content, the content writing industry today is at its peak nowadays.

The focus today is just not creating content; that, the homosapiens have been doing since ages. The concern for the industry today is to negotiate the information that is available in a humongous quantity. Imagine how difficult or challenging it would be to create 20 writings on the same topics. The task ahead of writers is towering. Writers across the globe share the same content pool and creating different versions to save the work from being tagged as “copied” is smart art.

The ‘unoriginal genius’ should not be mistaken as someone who remoulds content intelligently. That definitely is a leverage that is available to them. Young writers can’t be stopped from taking cues from the given content pool. Repurposing the information according to your need has become essential. Almost everyone does that. Students do it. Writers do it. Damn! Even lyricists do it.


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2 comments for now

2 Responses to “Repurposing in the Digital Age”

  1. Anamika

    Sometimes the source of an information is so enmeshed in the loops of the web (read internet), that getting to it is almost impossible. In which case, a writer cannot be sure whom to acknowledge for the information and this is getting serious by each passing day.

    17 Sep 2012 at 6:28 pm

  2. Rohit

    Avoiding plagiarism has come down to replacing certain words of the copied content with their synonyms, and here you are.. The unoriginal genius

    18 Sep 2012 at 10:03 am

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